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~isPartOf:"International journal of technology marketing : IJTMkt"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Decision under uncertainty"
~subject:"Distribution channel"
~subject:"Innovation"
~subject:"Price competition"
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Decision under uncertainty
Distribution channel
Innovation
Price competition
Marketing management
100
Marketingmanagement
100
Theorie
22
Theory
22
Consumer behaviour
17
Konsumentenverhalten
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Innovation management
9
Innovationsmanagement
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marketing strategy
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competitive strategy
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International journal of technology marketing : IJTMkt
Management science : journal of the Institute for Operations Research and the Management Sciences
Industrial marketing management : the international journal for industrial and high-tech firms
51
Journal of business research : JBR
37
Journal of strategic marketing
23
The journal of business & industrial marketing
22
Journal of retailing and consumer services
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
International journal of innovation management
13
SpringerLink / Bücher
12
Handbuch Multi-Channel-Marketing
9
Journal of business-to-business marketing
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
European journal of marketing : EJM
8
Gabler Edition Wissenschaft
8
International journal of technology management : IJTM
8
Journal of marketing channels : ... distribution systems, strategy, and management
8
Journal of retailing
8
Cogent business & management
7
Strategic market creation : a new perspective on marketing and innovation management
7
Journal of the Academy of Marketing Science
6
Asia Pacific journal of marketing and logistics
5
IEEE transactions on engineering management : EM
5
Journal of marketing
5
Management decision : MD
5
Marketing letters : a journal of research in marketing
5
Omega : the international journal of management science
5
Strategies and communications for innovations : an integrative management view for companies and networks
5
Technology analysis & strategic management
5
The marketing review
5
European journal of innovation management
4
European journal of operational research : EJOR
4
Europäische Hochschulschriften / 5
4
Innovation: organization & management : IOM
4
International entrepreneurship and management journal
4
International journal of business innovation and research
4
International journal of business innovation and research : IJBIR
4
International journal of internet marketing and advertising : IJIMA
4
Jahrbuch der Absatz- und Verbrauchsforschung
4
Journal of business economics : JBE
4
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ECONIS (ZBW)
29
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1
Demonstrations and price competition in new product release
Boleslavsky, Raphael
;
Cotton, Christopher
;
Gurnani, Haresh
- In:
Management science : journal of the Institute for …
63
(
2017
)
6
,
pp. 2016-2026
Persistent link: https://www.econbiz.de/10011707384
Saved in:
2
Increasing quality sequence : when is it an optimal product introduction strategy?
Pedram, Mahmood
;
Balachander, Subramanian
- In:
Management science : journal of the Institute for …
61
(
2015
)
10
,
pp. 2487-2494
Persistent link: https://www.econbiz.de/10011386241
Saved in:
3
Competitive strategies for brick-and-mortar stores to counter "showrooming"
Mehra, Amit
;
Kumar, Subodha
;
Raju, Jagmohan Singh
- In:
Management science : journal of the Institute for …
64
(
2018
)
7
,
pp. 3076-3090
Persistent link: https://www.econbiz.de/10011899711
Saved in:
4
Measuring multichannel advertising response
Zantedeschi, Daniel
;
Feit, Elea McDonnell
;
Bradlow, Eric T.
- In:
Management science : journal of the Institute for …
63
(
2017
)
8
,
pp. 2706-2728
Persistent link: https://www.econbiz.de/10011741415
Saved in:
5
How to bring innovation into a conservative market?
Sedysheva, Maritana
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
1
,
pp. 39-54
Persistent link: https://www.econbiz.de/10011478620
Saved in:
6
Revisiting the Marketing Strategy and Tactics of Technology Innovative Solutions
2016
Persistent link: https://www.econbiz.de/10011478662
Saved in:
7
The role of brand image and product characteristics on firms' entry and OEM decisions
Caldieraro, Fabio
- In:
Management science : journal of the Institute for …
62
(
2016
)
11
,
pp. 3327-3350
Persistent link: https://www.econbiz.de/10011617130
Saved in:
8
How does adoption of the outlet channel impact customers' spending in the retail stores : conflict or synergy?
Soysal, Gonca
;
Krishnamurthi, Lakshman
- In:
Management science : journal of the Institute for …
62
(
2016
)
9
,
pp. 2692-2704
Persistent link: https://www.econbiz.de/10011577191
Saved in:
9
Special issue: innovation and new marketing channels
Melanthiou, Yioula
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10011478563
Saved in:
10
Marketing information technology to the bottom of the pyramid market case study : the Aakash tablet
Sharma, Poonam
;
Engle, Marcy
;
Coburn, Victor
;
Smith, Anthony
- In:
International journal of technology marketing : IJTMkt
8
(
2013
)
4
,
pp. 386-394
Persistent link: https://www.econbiz.de/10010201181
Saved in:
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