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~isPartOf:"International journal of technology marketing : IJTMkt"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Decision under uncertainty"
~subject:"Innovation"
~subject:"Online-Marketing"
~subject:"Price competition"
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Decision under uncertainty
Innovation
Online-Marketing
Price competition
Marketing management
100
Marketingmanagement
100
Theorie
22
Theory
22
Consumer behaviour
17
Konsumentenverhalten
17
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9
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competitive strategy
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Choi, Seung-chan
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International journal of technology marketing : IJTMkt
Management science : journal of the Institute for Operations Research and the Management Sciences
Industrial marketing management : the international journal for industrial and high-tech firms
58
Journal of business research : JBR
52
Journal of strategic marketing
28
The journal of business & industrial marketing
27
International journal of internet marketing and advertising : IJIMA
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
SpringerLink / Bücher
15
Journal of the Academy of Marketing Science
14
Springer eBook Collection
14
International journal of innovation management
13
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
12
Marketing intelligence & planning
12
Journal of marketing communications
11
Cogent business & management
10
Journal of retailing and consumer services
10
European journal of marketing : EJM
9
European research studies
9
Journal of business-to-business marketing
9
International journal of technology management : IJTM
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of internet commerce
8
Journal of marketing management : MM
8
International journal of advertising : the review of marketing communications
7
Journal of marketing
7
Marketing i menedžment innovacij : m&mi
7
Strategic market creation : a new perspective on marketing and innovation management
7
Technology analysis & strategic management
7
The marketing review
7
Asia Pacific journal of marketing and logistics
6
Contemporary research in e-branding
6
Handbook of research on effective advertising strategies in the social media age
6
International journal of e-business research : an official publication of the Information Resources Management Association
6
Journal of advertising research
6
Journal of open innovation : technology, market, and complexity
6
Premier reference source
6
Business horizons
5
European journal of innovation management
5
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ECONIS (ZBW)
29
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1
Demonstrations and price competition in new product release
Boleslavsky, Raphael
;
Cotton, Christopher
;
Gurnani, Haresh
- In:
Management science : journal of the Institute for …
63
(
2017
)
6
,
pp. 2016-2026
Persistent link: https://www.econbiz.de/10011707384
Saved in:
2
Increasing quality sequence : when is it an optimal product introduction strategy?
Pedram, Mahmood
;
Balachander, Subramanian
- In:
Management science : journal of the Institute for …
61
(
2015
)
10
,
pp. 2487-2494
Persistent link: https://www.econbiz.de/10011386241
Saved in:
3
Behavior-based advertising
Shen, Qiaowei
;
Villas-Boas, J. Miguel
- In:
Management science : journal of the Institute for …
64
(
2018
)
5
,
pp. 2047-2064
Persistent link: https://www.econbiz.de/10011873951
Saved in:
4
Competitive strategies for brick-and-mortar stores to counter "showrooming"
Mehra, Amit
;
Kumar, Subodha
;
Raju, Jagmohan Singh
- In:
Management science : journal of the Institute for …
64
(
2018
)
7
,
pp. 3076-3090
Persistent link: https://www.econbiz.de/10011899711
Saved in:
5
Advertising message strategy analysis for award-winning digital ads
Yfantidou, Ioanna
;
Riskos, Kyriakos
;
Tsourvakas, George
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
4
,
pp. 340-355
Persistent link: https://www.econbiz.de/10011862031
Saved in:
6
Communicating high-tech products : a comparison between print advertisements of automotive premium and standard brands
Baccarella, Christian V.
;
Scheiner, Christian Willi
; …
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
1
,
pp. 24-38
Persistent link: https://www.econbiz.de/10011478607
Saved in:
7
How to bring innovation into a conservative market?
Sedysheva, Maritana
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
1
,
pp. 39-54
Persistent link: https://www.econbiz.de/10011478620
Saved in:
8
Revisiting the Marketing Strategy and Tactics of Technology Innovative Solutions
2016
Persistent link: https://www.econbiz.de/10011478662
Saved in:
9
Special issue: innovation and new marketing channels
Melanthiou, Yioula
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10011478563
Saved in:
10
Mobile marketing : a contemporary strategic perspective
Amirkhanpour, Monaliz
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
International journal of technology marketing : IJTMkt
9
(
2014
)
3
,
pp. 252-269
Persistent link: https://www.econbiz.de/10010490512
Saved in:
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