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~isPartOf:"International journal of technology marketing : IJTMkt"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Ratgeber"
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Search: subject:"Internet"
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Konsumentenverhalten
Internet marketing
166
Online-Marketing
165
Consumer behaviour
140
Social Web
110
Social web
110
Advertising effects
73
Werbewirkung
73
Online retailing
64
Online-Handel
64
Advertising
51
Werbung
51
E-commerce
50
Electronic Commerce
50
Viral marketing
50
Virales Marketing
50
social media
35
Internet
34
Search engine
32
Suchmaschine
32
Beziehungsmarketing
25
Relationship marketing
25
Auction theory
22
Auktionstheorie
22
Game theory
22
Spieltheorie
22
advertising
22
USA
20
United States
20
Social network
19
Soziales Netzwerk
19
Innovation management
18
Innovationsmanagement
18
Preismanagement
18
Pricing strategy
18
Experiment
17
Brand management
16
Customer integration
16
Internet-Auktion
16
Kundenintegration
16
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75
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Article
140
Type of publication (narrower categories)
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Article in journal
Case study
Ratgeber
Aufsatz in Zeitschrift
140
Language
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English
140
Author
All
Braun, Michael
6
Hauser, John R.
6
Liberali, Guilherme
6
Urban, Glen L.
6
Iyengar, Radha
4
Bronnenberg, Bart J.
3
Chan, Tat
3
Chintagunta, Pradeep K.
3
Tucker, Catherine
3
Van Den Bulte, Christophe
3
Becker, Kip
2
Che, Hai
2
Chu, Junhong
2
Desai, Preyas S.
2
Dutta, Kirti
2
El Hajjar, Samer
2
Fossen, Beth L.
2
Gelman, Andrew
2
Gittins, John
2
Gopinath, Shyam
2
Hill, Shawndra
2
Johnson, Garrett A.
2
Khoshtaria, Tornike
2
Kim, Jun B.
2
Kundu, Sukanya
2
Lambrecht, Anja
2
Liu, Jia
2
Ma, Liye
2
Manchanda, Puneet
2
Matin, Arian
2
Nobre, Helena
2
Park, Young-Hoon
2
Shin, Woochoel
2
Staelin, Richard
2
Stockinger, Hanna
2
Teixeira, Thales
2
Theocharis, Dimitrios
2
Tsekouropoulos, Georgios
2
Valente, Thomas W.
2
Varian, Hal R.
2
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Published in...
All
International journal of technology marketing : IJTMkt
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of retailing and consumer services
560
Journal of business research : JBR
440
International journal of internet marketing and advertising : IJIMA
175
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
158
Journal of internet commerce
147
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
146
International journal of electronic marketing and retailing : IJEMR
132
Electronic commerce research
120
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
113
Psychology & marketing
103
International journal of consumer studies
99
Cogent business & management
98
International journal of hospitality management
98
Technological forecasting & social change : an international journal
98
Journal of marketing communications
96
International journal of business information systems : IJBIS
92
Journal of electronic commerce research : JECR
91
Asia Pacific journal of marketing and logistics
89
Information systems research : ISR
85
Management science : journal of the Institute for Operations Research and the Management Sciences
83
International journal of electronic commerce : IJEC
78
Journal of promotion management : innovations in planning and applied research
78
International journal of advertising : the review of marketing communications
77
International journal of e-business research : an official publication of the Information Resources Management Association
77
The journal of product & brand management
74
International journal of retail & distribution management
66
Journal of fashion marketing and management
64
The international review of retail, distribution and consumer research
63
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
62
Journal of retailing
62
Journal of management information systems : JMIS
61
Tourism management : research, policies, practice
61
Journal of marketing
60
International journal of contemporary hospitality management
55
Journal of hospitality marketing & management
55
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
54
Journal of the Academy of Marketing Science
54
Journal of marketing management : MM
53
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Source
All
ECONIS (ZBW)
140
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1
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10
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140
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1
Customer experience through online reviews from TripAdvisor : the case of Orlando theme parks
Costa, Sara Morgado da
;
Moro, Sérgio
;
Rita, Paulo
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
1
,
pp. 48-77
Persistent link: https://www.econbiz.de/10013503841
Saved in:
2
Are social media influencers effective? : an analysis of information adoption by followers
Roldan-Gallego, Juan Sebastián
;
Sánchez-Torres, Javier A.
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
2
,
pp. 188-211
Persistent link: https://www.econbiz.de/10014310274
Saved in:
3
Towards a better understanding of the social media effects on young users
El Hajjar, Samer
;
Yacoub, Laurent
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
3
,
pp. 296-315
Persistent link: https://www.econbiz.de/10014310329
Saved in:
4
The effect of individual online reviews on purchase likelihood
Vana, Prasad
;
Lambrecht, Anja
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 708-730
Persistent link: https://www.econbiz.de/10012623403
Saved in:
5
Suspicion of manipulation on Instagram : is the consumer being duped?
Maghraoui, Souad
;
Khrouf, Lilia
;
Frikha, Azza
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
3
,
pp. 204-219
Persistent link: https://www.econbiz.de/10013359063
Saved in:
6
Are digital influencers social change catalysts? : empirical findings from the online apparel industry
Khwaja, Muddasar Ghani
;
Zaman, Umer
;
Butt, Athar Hameed
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
1/2
,
pp. 145-167
Persistent link: https://www.econbiz.de/10013258263
Saved in:
7
Indian women and Facebook apparels brand communities : a study with reference to Koovs, Myntra and Shein
Kanupriya
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
2/3
,
pp. 316-331
Persistent link: https://www.econbiz.de/10012693538
Saved in:
8
Digital consumer-based branding among football clubs : determinants of brand loyalty and purchase intention towards green brand extensions offered through digital platforms
Matin, Arian
;
Khoshtaria, Tornike
;
Mercan, Metin
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
4
,
pp. 378-408
Persistent link: https://www.econbiz.de/10014428116
Saved in:
9
Affordances of livestreaming shopping on social networking sites improve viewers' trust in streamers, which affects purchase intention : an uncertainty reduction theory perspective
Ko, Hsiu-Chia
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
2
,
pp. 125-147
Persistent link: https://www.econbiz.de/10014310262
Saved in:
10
Consumer response towards personalised pricing strategies in online marketing
Victor, Vijay
;
Nathan, Robert Jeyakumar
;
Fekete-Farkas, …
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
2/3
,
pp. 223-265
Persistent link: https://www.econbiz.de/10012693530
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