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~isPartOf:"International journal of technology marketing : IJTMkt"
~subject:"Internet marketing"
~subject:"Marketing management"
~subject:"Werbewirkung"
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Internet marketing
Marketing management
Werbewirkung
Consumer behaviour
66
Konsumentenverhalten
66
Online-Marketing
59
Social Web
48
Social web
48
Marketingmanagement
40
Beziehungsmarketing
38
Relationship marketing
38
Innovation management
24
Innovationsmanagement
24
Brand management
20
Markenführung
20
E-commerce
19
Electronic Commerce
19
Customer satisfaction
17
Kundenzufriedenheit
17
Viral marketing
17
Virales Marketing
17
social media
17
Brand image
16
Markenimage
16
Innovation
15
Online retailing
14
Online-Handel
14
Advertising
12
New product development
12
Produktentwicklung
12
Werbung
12
Greece
11
Griechenland
11
Marketing
11
Tourism marketing
11
Tourismusmarketing
11
Lieferantenmanagement
10
Supplier relationship management
10
consumer behaviour
10
marketing
10
Confidence
9
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87
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8
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95
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95
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8
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8
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English
95
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Melanthiou, Yioula
5
Papaioannou, Eugenia
3
Tsekouropoulos, Georgios
3
Brem, Alexander
2
Christou, Evangelos
2
Katsonis, Nikolaos
2
Khoshtaria, Tornike
2
Khrouf, Lilia
2
Komodromos, Marcos
2
Maghraoui, Souad
2
Matin, Arian
2
Theocharis, Dimitrios
2
Aarikka-Stenroos, Leena
1
Abedin, Babak
1
Achlada, Chara
1
Alturas, Bráulio
1
Amirkhanpour, Monaliz
1
Ananda S
1
Anderson, Phil
1
Andreopoulou, Zacharoula
1
Antoniadis, Ioannis
1
Argila-Irurita, Ana
1
Arroyo-Cañada, Francisco-Javier
1
Arruda Filho, Emílio José Montero
1
Artusi, Marco
1
Au, Alan Kai Ming
1
Baccarella, Christian V.
1
Bao, Yongchuan
1
Bardhan, Amit Kumar
1
Basu, Rituparna
1
Becker, Kip
1
Belenioti, Zoe-Charis
1
Bidyarthi, H. M. Jha
1
Bokad, P. V.
1
Bongartz, Richard
1
Botsvadze, Ilia
1
Bozyigit, Sezen
1
Brady, Mairead
1
Brooksbank, Roger
1
Brown McCabe, Deborah
1
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Published in...
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International journal of technology marketing : IJTMkt
Journal of business research : JBR
682
Industrial marketing management : the international journal for industrial and high-tech firms
303
SpringerLink / Bücher
293
Journal of retailing and consumer services
278
Journal of marketing communications
256
Journal of strategic marketing
229
International journal of internet marketing and advertising : IJIMA
219
Journal of advertising research
213
European journal of marketing : EJM
178
Journal of marketing management : MM
174
International journal of advertising : the review of marketing communications
170
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
157
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
155
Journal of marketing
152
Management science : journal of the Institute for Operations Research and the Management Sciences
146
Journal of the Academy of Marketing Science
145
International journal of advertising : the quarterly review of marketing communications
137
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
129
Marketing intelligence & planning
128
Psychology & marketing
128
Springer eBook Collection
128
International journal of hospitality management
121
Europäische Hochschulschriften / 5
119
The journal of business & industrial marketing
119
The journal of product & brand management
115
The journal of brand management : an international journal
114
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
113
Journal of promotion management : JPM
112
Tourism management : research, policies, practice
106
Business horizons
103
Journal of promotion management : innovations in planning and applied research
103
Journal of marketing research : JMR
100
Cogent business & management
98
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
95
Asia Pacific journal of marketing and logistics
93
International journal of electronic marketing and retailing : IJEMR
93
Journal of advertising : official publication of the American Academy of Advertising
91
Gabler Edition Wissenschaft
90
Information systems research : ISR
90
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ECONIS (ZBW)
95
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1
The use and effectiveness of social media
marketing
on firm's performance and value creation on stakeholders : evidence from Greek B2B exporting firms
Kilipiri, Eleni
;
Markomichelakis, Dimitrios
; …
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
1/2
,
pp. 111-130
Persistent link: https://www.econbiz.de/10013258248
Saved in:
2
Customer experience through online reviews from TripAdvisor : the case of Orlando theme parks
Costa, Sara Morgado da
;
Moro, Sérgio
;
Rita, Paulo
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
1
,
pp. 48-77
Persistent link: https://www.econbiz.de/10013503841
Saved in:
3
Digital consumer-based branding among football clubs : determinants of brand loyalty and purchase intention towards green brand extensions offered through digital platforms
Matin, Arian
;
Khoshtaria, Tornike
;
Mercan, Metin
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
4
,
pp. 378-408
Persistent link: https://www.econbiz.de/10014428116
Saved in:
4
Is destination image instagrammable? : visit intentions and value co-creation through social media content
Giannopoulos, Antonios
;
Livas, Christos
;
Simeli, Ioanna
; …
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
4
,
pp. 349-369
Persistent link: https://www.econbiz.de/10013486083
Saved in:
5
Effects of tourists' locus of attributions on tourists' online reviews
Saleh, Mahmoud Ibraheam
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
3
,
pp. 187-203
Persistent link: https://www.econbiz.de/10013359056
Saved in:
6
Are social media influencers effective? : an analysis of information adoption by followers
Roldan-Gallego, Juan Sebastián
;
Sánchez-Torres, Javier A.
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
2
,
pp. 188-211
Persistent link: https://www.econbiz.de/10014310274
Saved in:
7
Towards a better understanding of the social media effects on young users
El Hajjar, Samer
;
Yacoub, Laurent
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
3
,
pp. 296-315
Persistent link: https://www.econbiz.de/10014310329
Saved in:
8
Digital
marketing
techniques for school promotion
Fernandez, Ronald R.
;
Uy, Chin
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
3
,
pp. 239-255
Persistent link: https://www.econbiz.de/10014310281
Saved in:
9
Presence of digital sources in international
marketing
: a review of literature using Leximancer
Khan, Surender
;
Rana, Sudhir
;
Goel, Anuj
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
3
,
pp. 246-274
Persistent link: https://www.econbiz.de/10013359077
Saved in:
10
Tourism destinations' online representation : a performance assessment
Spyridou, Anastasia E.
;
Christou, Evangelos
;
Shin, Donghee
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
4
,
pp. 318-331
Persistent link: https://www.econbiz.de/10013486067
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