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~isPartOf:"International journal of wine business research"
~isPartOf:"Successful social media and ecommerce strategies in the wine industry"
~subject:"Market segmentation"
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International journal of wine business research
Successful social media and ecommerce strategies in the wine industry
International journal of wine business research : IJWBR
6
Wine Economics and Policy
5
Journal of travel and tourism marketing
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
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1
Experiences in a wine tourism destination from the visitors' perspective
Amaral, Marcia Mariluz
;
Kuhn, Vitor Roslindo
;
Anjos, …
- In:
International journal of wine business research
36
(
2024
)
1
,
pp. 85-102
Persistent link: https://www.econbiz.de/10014484108
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2
A toast to emerging terroir : exploring consumer attitudes toward local wine in Ukraine
Hanchukova, Oleksandra
;
Velikova, Natalia
;
Motuzenko, Olena
- In:
International journal of wine business research
36
(
2024
)
1
,
pp. 141-159
Persistent link: https://www.econbiz.de/10014484124
Saved in:
3
Modelling lifestyle-based segments of Indian wine consumers using the latent profile analysis approach
Neelavar Kelkar, Vageesh
;
Bolar, Kartikeya
;
Payini, Valsaraj
- In:
International journal of wine business research
35
(
2023
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10014335591
Saved in:
4
Wine consumer typologies based on level of involvement : a case of Turkey
Koksal, Haluk
;
Seyedimany, Arian
- In:
International journal of wine business research
35
(
2023
)
4
,
pp. 597-613
Persistent link: https://www.econbiz.de/10014432821
Saved in:
5
Modeling hedonic motive-based segments of wine festival visitors using decision tree approach
Payini, Valsaraj
;
Bolar, Kartikeya
;
Mallya, Jyothi
; …
- In:
International journal of wine business research
34
(
2022
)
1
,
pp. 19-36
Persistent link: https://www.econbiz.de/10012886214
Saved in:
6
Identifying wine consumers interested in environmentally sustainable production practices
Kelley, Kathleen
;
Todd, Marielle
;
Hopfer, Helene
; …
- In:
International journal of wine business research
34
(
2022
)
1
,
pp. 86-111
Persistent link: https://www.econbiz.de/10012886220
Saved in:
7
That old saying about wine and age : identifying South African age-cohort preferences
Kruger, Martinette
;
Viljoen, Adam
- In:
International journal of wine business research
34
(
2022
)
4
,
pp. 495-522
Persistent link: https://www.econbiz.de/10013454429
Saved in:
8
Wine market segmentation by age generations in the Western US : expectations after the COVID-19 pandemic
Wolf, Marianne McGarry
;
Wolf, Mitchell
;
Lecat, Benoit
- In:
International journal of wine business research
34
(
2022
)
3
,
pp. 373-391
Persistent link: https://www.econbiz.de/10013361908
Saved in:
9
Segmentation of wine tourism experience in Mexican wine regions using netnography
Hernández, Ana Laura
;
Alarcón, Silverio
;
Meraz Ruiz, Lino
- In:
International journal of wine business research
34
(
2022
)
3
,
pp. 427-446
Persistent link: https://www.econbiz.de/10013361912
Saved in:
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