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~isPartOf:"International marketing ; Vol. 1"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : MM"
~subject:"Business start-up"
~subject:"Entwicklungsländer"
~subject:"Food market"
~subject:"Internationales Marketing"
~subject:"Market"
~subject:"Marketingtheorie"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Fallstudiensammlung"
~type_genre:"Konferenzbeitrag"
~type_genre:"Sammelwerk"
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Search: subject_exact:"Marketingpolitik"
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Business start-up
Entwicklungsländer
Food market
Internationales Marketing
Market
Marketingtheorie
Marketing management
449
Marketingmanagement
449
Marketing
190
Consumer behaviour
112
Konsumentenverhalten
112
Firm performance
69
Unternehmenserfolg
69
Brand management
62
Markenführung
62
Relationship marketing
60
Beziehungsmarketing
59
USA
46
United States
46
Brand image
43
Markenimage
43
Market orientation
39
Innovation
35
Internet marketing
34
Marketing theory
34
Online-Marketing
34
International marketing
33
Strategic management
33
Strategisches Management
33
Competitive advantage
30
Wettbewerbsvorteil
30
KMU
28
SME
28
Social Web
27
Social web
27
Corporate Social Responsibility
25
Corporate social responsibility
25
Brand
24
Unternehmensgründung
24
Markenartikel
23
Resource-based view
22
Ressourcenorientierter Ansatz
22
Theorie
21
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Undetermined
58
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Article
94
Book / Working Paper
6
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Aufsatz im Buch
Aufsatz in Zeitschrift
Fallstudiensammlung
Konferenzbeitrag
Sammelwerk
Article in journal
95
Collection of articles of several authors
9
Book section
5
Reprint
5
Conference paper
4
Conference proceedings
4
Konferenzschrift
4
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Language
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English
100
Author
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Laroche, Michel
3
O'Malley, Lisa
3
Boso, Nathaniel
2
Brown, Stephen
2
Cardinali, Silvio
2
Cuomo, Maria Teresa
2
Doherty, Anne Marie
2
Festa, Giuseppe
2
Hunt, Shelby D.
2
Javalgi, Rajshekhar G.
2
Jaworski, Bernard J.
2
Lang, John T.
2
Lichrou, Maria
2
Lim, Weng Marc
2
Martin, Silvia L.
2
Metallo, Gerardino
2
Patterson, Maurice
2
Robson, Julie
2
Sharma, Piyush
2
Smith Maguire, Jennifer
2
Tadajewski, Mark
2
Varman, Rohit
2
Watson, David J.
2
Abebe, Michael A.
1
Adeola, Ogechi
1
Ahammad, Mohammad F.
1
Aiello, Gaetano
1
Alqahtani, Nasser
1
Angriawan, Arifin
1
Arenas-Gaitán, Jorge
1
Aulōnitēs, Geōrgios I.
1
Baker, William E.
1
Barnier, Virginie De
1
Bauer, Florian
1
Baum, Matthias
1
Behl, Abhishek
1
Belkhir, Meriam
1
Benmecheddal, Ahmed
1
Bodlaj, Mateja
1
Bouchet, Dominique
1
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Institution
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Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Published in...
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International marketing ; Vol. 1
Journal of business research : JBR
Journal of marketing management : MM
Industrial marketing management : the international journal for industrial and high-tech firms
33
Journal of macromarketing : examining the interactions among markets, marketing, and society
32
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
30
International marketing review
28
Marketing theory
25
European journal of marketing : EJM
21
Journal of international marketing
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of the Academy of Marketing Science
19
AMS review : official publication of the Academy of Marketing Science
18
Journal of historical research in marketing
18
Journal of macromarketing
18
Journal of strategic marketing
18
International business review : the official journal of the European International Business Academy
14
Journal of global marketing
14
Journal of research in marketing and entrepreneurship : JRME
12
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
Marketing intelligence & planning
11
International entrepreneurship and management journal
10
The journal of business & industrial marketing
10
Journal of marketing
9
Australasian marketing journal
8
International journal of entrepreneurship and small business
8
Legends in marketing
8
Marketing : ZFP ; journal of research and management
8
Asia Pacific journal of marketing and logistics
7
Food marketing
7
International journal of entrepreneurship and innovation management
7
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
7
Journal of research in marketing and entrepreneurship
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Developments in marketing science: proceedings of the Academy of Marketing Science
6
International journal of wine business research : IJWBR
6
Journal of Islamic marketing : JIMA
6
Journal of marketing communications
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
6
Major theoretical debates and contemporary issues in marketing theory
6
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ECONIS (ZBW)
100
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1
Chartering marketing strategy and marketing management research toward greater relevance and impact
Madhavaram, Sreedhar
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014555572
Saved in:
2
Marketing capability development through networking : an entrepreneurial marketing perspective
Gliga, Gabriela
;
Evers, Natasha
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013534133
Saved in:
3
Investigating the revised international marketing strategies during COVID-19 based on resources and capabilities of the firms : a mixed method approach
Behl, Abhishek
;
Jayawardena, Nirma Sadamali
;
Nigam, Achint
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014281062
Saved in:
4
Tribute to a marketing legend : commemorating the contributions of Shelby D. Hunt with implications for the future of marketing
Donthu, Naveen
;
Lim, Weng Marc
;
Kumar, Satish
;
Pandey, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303767
Saved in:
5
The effect of local institutions on the competitive strategies of exporters : the case of emerging economies in Latin America
Heredia Pérez, Jorge A.
;
Geldes, Cristian
;
Kunc, Martin
; …
- In:
Journal of business research : JBR
169
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014468541
Saved in:
6
The impact of product features on market orientation in technology-based new ventures
Zhou, Zhao
;
Verburg, Robert M.
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014434830
Saved in:
7
Contextualizing deliberate learning from acquisitions : the role of organizational and target contexts
Strobl, Andreas
;
Bauer, Florian
;
Degischer, Daniel
- In:
Journal of business research : JBR
139
(
2022
),
pp. 194-207
Persistent link: https://www.econbiz.de/10013194169
Saved in:
8
Responsive and proactive market orientation in relation to SMEs' export venture performance : the mediating role of marketing capabilities
Bodlaj, Mateja
;
Čater, Barbara
- In:
Journal of business research : JBR
138
(
2022
),
pp. 256-265
Persistent link: https://www.econbiz.de/10013197809
Saved in:
9
Learning orientation and competitive advantage : a critical synthesis and future directions
Baker, William E.
;
Mukherjee, Debmalya
;
Perin, Marcelo …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 863-873
Persistent link: https://www.econbiz.de/10013185055
Saved in:
10
Constituents of dynamic marketing capability : strategic fit and heterogeneity in export performance
Hoque, Mohammad Tayeenul
;
Nath, Prithwiraj
;
Ahammad, …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1007-1023
Persistent link: https://www.econbiz.de/10013185070
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