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~isPartOf:"International marketing review"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing theory and practice"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Paul, Justin"
~person:"Septianto, Felix"
~subject:"Bewertung"
~subject:"Brand"
~subject:"Consumer behaviour"
~subject:"Indien"
~type_genre:"Article in journal"
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Bewertung
Brand
Consumer behaviour
Indien
Konsumentenverhalten
31
Bibliometrics
10
Bibliometrie
10
Emotion
10
Brand image
8
Brand management
8
Markenführung
8
Markenimage
8
Relationship marketing
7
Beziehungsmarketing
6
Advertising
5
Advertising effects
5
Digitalisierung
5
Digitization
5
Einzelhandel
5
Retail trade
5
Werbewirkung
5
Luxury goods
4
Luxusgüter
4
Satisfaction
4
Social Web
4
Social web
4
Systematic literature review
4
Werbung
4
Zufriedenheit
4
Corporate reputation
3
Cultural identity
3
Entrepreneurship
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Entrepreneurship approach
3
Firmenimage
3
Innovation
3
International marketing
3
Internationales Marketing
3
Kulturelle Identität
3
Systematic review
3
Viral marketing
3
Virales Marketing
3
B-to-B-Marketing
2
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Article
33
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Article in journal
Aufsatz in Zeitschrift
33
Language
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English
Spanish
Author
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Beatty, Sharon E.
Paul, Justin
Septianto, Felix
Laroche, Michel
30
Ko, Eunju
23
Cleveland, Mark
20
Diamantopoulos, Adamantios
18
Valette-Florence, Pierre
15
Shukla, Paurav
13
Bartikowski, Boris
12
Pereira, Vijay
12
Richard, Marie-Odile
12
Seo, Yuri
12
Veloutsou, Cleopatra
12
Christodoulides, George
11
Filieri, Raffaele
11
Sharma, Piyush
11
Teng, Lefa
11
Balaji, M. S.
10
Chebat, Jean-Charles
10
Dwivedi, Yogesh Kumar
10
Merchant, Altaf
10
Gupta, Suraksha
9
Kukar-Kinney, Monika
9
Mattila, Anna S.
9
Wang, Cheng Lu
9
Yang, Zhiyong
9
Balabanis, George
8
Behl, Abhishek
8
Choi, Jeonghye
8
Donthu, Naveen
8
Foroudi, Pantea
8
Liu, Martin J.
8
Melewar, T. C.
8
Arslanagic-Kalajdzic, Maja
7
Dennis, Charles
7
Geuens, Maggie
7
Gustafsson, Anders
7
Guzman, Francisco
7
Kim, Kyung Hoon
7
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International marketing review
Journal of business research : JBR
Journal of marketing theory and practice
Journal of retailing and consumer services
30
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
5
Psychology & marketing
5
Asia Pacific journal of marketing and logistics
4
European journal of marketing
4
International journal of consumer studies
4
International journal of market research
4
Business strategy and the environment
3
European management journal
3
Technological forecasting & social change : an international journal
3
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising
2
Journal of business ethics : JBE
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing theory and practice : JMTP
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Marketing letters : a journal of research in marketing
2
The journal of consumer marketing
2
Asia Pacific business review
1
Asian journal of business ethics : AJBE
1
Australasian marketing journal
1
Australian journal of management
1
Business ethics, the environment & responsibility
1
European journal of international management : EJIM
1
European management review : EMR
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
International journal of advertising : the review of marketing communications
1
International journal of contemporary hospitality management
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of entrepreneurial behavior & research
1
Journal of East-West business
1
Journal of advertising research
1
Journal of consumer behaviour
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of enterprising communities : people and places in the global economy ; JEC
1
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ECONIS (ZBW)
33
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33
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1
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
2
Self-construals and health communications : the persuasive roles of guilt and shame
Chan, Eugene Y.
;
Septianto, Felix
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014535965
Saved in:
3
When mass meets prestige : the impact of symbolic motivations, inspirations, and purchase intentions for Masstige products
Mansoor, Mahnaz
;
Paul, Justin
;
Saeed, Abid
;
Hwa, Jacky …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014550370
Saved in:
4
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
5
Social influence research in consumer behavior: What we learned and what we need to learn? : a hybrid systematic literature review
Bhukya, Ramulu
;
Paul, Justin
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014301814
Saved in:
6
Art infusion and functional theories of attitudes toward luxury brands : the mediating role of feelings of self-inauthenticity
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Mao, Wen
- In:
Journal of business research : JBR
150
(
2022
),
pp. 538-552
Persistent link: https://www.econbiz.de/10013365761
Saved in:
7
Bandwagon effect revisited : a systematic review to develop future research agenda
Bindra, Sunali
;
Sharma, Deepika
;
Parameswar, Nakul
; …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 305-317
Persistent link: https://www.econbiz.de/10013194539
Saved in:
8
Cultural personal values and switching costs perceptions : beyond Hofstede
Blut, Markus
;
Beatty, Sharon E.
;
Northington, William Magnus
- In:
Journal of business research : JBR
150
(
2022
),
pp. 339-353
Persistent link: https://www.econbiz.de/10013365721
Saved in:
9
The effects of mixed emotional appeals in leveraging paradox brands
Xin, Benlu
;
Zhu, Chengfeng
;
Septianto, Felix
- In:
Journal of business research : JBR
153
(
2022
),
pp. 266-275
Persistent link: https://www.econbiz.de/10013534022
Saved in:
10
Examining the role of consumer impulsiveness in multiple app usage behavior among mobile shoppers
Chopdar, Prasanta Kr.
;
Paul, Justin
;
Korfiatis, Nikolaos
; …
- In:
Journal of business research : JBR
140
(
2022
),
pp. 657-669
Persistent link: https://www.econbiz.de/10013040732
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