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~isPartOf:"International marketing review"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"Journal of retailing and consumer services"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Diamantopoulos, Adamantios"
~person:"Paul, Justin"
~person:"Richard, Marie-Odile"
~subject:"Bewertung"
~subject:"Confidence"
~subject:"Consumer behaviour"
~subject:"Indien"
~type_genre:"Article in journal"
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Bewertung
Confidence
Consumer behaviour
Indien
Konsumentenverhalten
63
Brand image
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Markenimage
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Brand management
18
Markenführung
18
Brand
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Markenartikel
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Beatty, Sharon E.
Diamantopoulos, Adamantios
Paul, Justin
Richard, Marie-Odile
Laroche, Michel
34
Septianto, Felix
27
Ko, Eunju
23
Dhir, Amandeep
21
Prentice, Catherine
21
Cleveland, Mark
20
Dwivedi, Yogesh Kumar
20
Park, Jungkun
19
Thaichon, Park
17
Chebat, Jean-Charles
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Rana, Nripendra P.
16
Jebarajakirthy, Charles
15
Pantano, Eleonora
15
Sharma, Piyush
15
Talwar, Shalini
15
Valette-Florence, Pierre
15
Kaur, Puneet
14
Loureiro, Sandra Maria Correia
14
Phau, Ian
14
Dennis, Charles
13
Klaus, Philipp
13
Balaji, M. S.
12
Bartikowski, Boris
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Das, Gopal
12
Japutra, Arnold
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Kukar-Kinney, Monika
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Lombart, Cindy
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Lunardo, Renaud
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Otterbring, Tobias
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Sands, Sean
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Shukla, Paurav
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Babin, Barry J.
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Mortimer, Gary
11
Northey, Gavin
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Pereira, Vijay
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Seo, Yuri
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International marketing review
Journal of business research : JBR
Journal of promotion management : JPM
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of retailing and consumer services
Journal of international marketing
11
International journal of consumer studies
4
Business strategy and the environment
3
European management journal
3
International journal of market research
3
Journal of marketing theory and practice
3
Technological forecasting & social change : an international journal
3
The journal of consumer marketing
3
British journal of management
2
British journal of management : BJM
2
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of marketing theory and practice : JMTP
2
Journal of service research : JSR
2
Journal of the Academy of Marketing Science
2
Psychology & marketing
2
The journal of services marketing
2
Asia Pacific business review
1
Asia Pacific journal of marketing and logistics
1
Asian journal of business ethics : AJBE
1
European journal of marketing
1
European journal of marketing : EJM
1
European management review : EMR
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
International journal of contemporary hospitality management
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of entrepreneurial behavior & research
1
Journal of East-West business
1
Journal of consumer behaviour
1
Journal of enterprising communities : people and places in the global economy ; JEC
1
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
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ECONIS (ZBW)
65
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1
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
2
Applying reactance theory to study consumer responses to COVID restrictions : a note on model specification
Matarazzo, Michela
;
Diamantopoulos, Adamantios
- In:
International marketing review
40
(
2023
)
5
,
pp. 894-905
Persistent link: https://www.econbiz.de/10014470100
Saved in:
3
"Buy local" campaigns in times of crisis : insights from reactance theory
Matarazzo, Michela
;
Diamantopoulos, Adamantios
;
Raff, …
- In:
International marketing review
40
(
2023
)
7
,
pp. 45-78
Persistent link: https://www.econbiz.de/10014470399
Saved in:
4
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
5
Social influence research in consumer behavior: What we learned and what we need to learn? : a hybrid systematic literature review
Bhukya, Ramulu
;
Paul, Justin
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014301814
Saved in:
6
Technology within cultures : segmenting the wired consumers in Canada, France, and the USA
Petrescu, Maria
;
Namin, Aidin
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014304139
Saved in:
7
Unraveling customer repurchase intention in OFDL context : an investigation using a hybrid technique of SEM and fsQCA
Dogra, Nikhil
;
Adil, Mohd
;
Sadiq, Mohd
;
Dash, Ganesh
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253481
Saved in:
8
The virality of advertising content
Kaur, Balpreet
;
Paul, Justin
;
Sharma, Rishi R.
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 374-397
Persistent link: https://www.econbiz.de/10014313413
Saved in:
9
Watching is valuable : consumer views : content consumption on OTT platforms
Chakraborty, Debarun
;
Siddiqui, Mujahid
;
Siddiqui, Aaliyah
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014235399
Saved in:
10
Bandwagon effect revisited : a systematic review to develop future research agenda
Bindra, Sunali
;
Sharma, Deepika
;
Parameswar, Nakul
; …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 305-317
Persistent link: https://www.econbiz.de/10013194539
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