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~isPartOf:"International marketing review"
~isPartOf:"Journal of business research : JBR"
~language:"eng"
~language:"spa"
~subject:"Bewertung"
~subject:"Consumer behaviour"
~subject:"Indien"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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Bewertung
Consumer behaviour
Indien
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2,112
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739
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739
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668
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Laroche, Michel
29
Ko, Eunju
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Cleveland, Mark
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Diamantopoulos, Adamantios
18
Valette-Florence, Pierre
15
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13
Bartikowski, Boris
12
Pereira, Vijay
12
Seo, Yuri
12
Septianto, Felix
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Filieri, Raffaele
11
Richard, Marie-Odile
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Sharma, Piyush
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Teng, Lefa
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Veloutsou, Cleopatra
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10
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9
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9
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Behl, Abhishek
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Liu, Martin J.
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Mattila, Anna S.
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Paul, Justin
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Yang, Zhiyong
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Arslanagic-Kalajdzic, Maja
7
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7
Gupta, Suraksha
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Guzman, Francisco
7
Kim, Kyung Hoon
7
Malik, Ashish
7
McLean, Graeme J.
7
Melewar, T. C.
7
Papadopoulos, Nicolas G.
7
Roy, Rajat
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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
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International marketing review
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Finance India : the quarterly journal of Indian Institute of Finance
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604
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584
Artha vijñāna : journal of the Gokhale Institute of Politics and Economics
497
Global business review
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Technological forecasting & social change : an international journal
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Journal of marketing research : JMR
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European journal of marketing : EJM
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Management science : journal of the Institute for Operations Research and the Management Sciences
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
344
Cogent business & management
338
Journal of travel and tourism marketing
330
Tourism management : research, policies, practice
325
Journal of international consumer marketing
324
Journal of business ethics : JOBE
318
Food policy : economics planning and politics of food and agriculture
317
Applied economics
315
Journal of marketing management : MM
315
Journal of retailing
310
Indian journal of agricultural economics
309
Journal of marketing communications
302
International journal of retail & distribution management
299
Journal of Indian School of Political Economy : a journal devoted to the study of Indian economy, polity, and society
294
Journal of marketing
293
The international review of retail, distribution and consumer research
293
Vision : the journal of business perspective
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ECONIS (ZBW)
2,215
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1
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date (oldest first)
1
Activist brand perception : conceptualization, scale development and validation
Saracevic, Selma
;
Schlegelmilch, Bodo B.
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014556454
Saved in:
2
"Aha! I knew that voice sounded familiar!" : recognizing a non-identified voice-over endorser increases ad enjoyment via moments of insight
Hall, Matthew J.
;
Carlson, Les
;
Gentry, James W.
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014548001
Saved in:
3
Artificial intelligence and consumer behavior : from predictive to generative AI
Hermann, Erik
;
Puntoni, Stefano
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014556470
Saved in:
4
The authentic virtual influencer : authenticity manifestations in the metaverse
Koles, Bernadett
;
Audrezet, Alice
;
Moulard, Julie Guidry
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014534995
Saved in:
5
Automated social presence in AI : avoiding consumer psychological tensions to improve service value
Flavián Blanco, Carlos
;
Belk, Russell W.
;
Belanche, Daniel
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549581
Saved in:
6
Beyond information availability : specifying the dimensions of consumer perceived brand transparency
Sansome, Kate
;
Wilkie, Dean C. H.
;
Conduit, Jodie
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014535967
Saved in:
7
Big business returns on B Corp? : growing with green & lean as any label is a good label
Valdimar Sigurdsson
;
Larsen, Nils Magne
;
Folwarczny, Michał
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014535964
Saved in:
8
Brand stereotypes : on the relationships with gendered brand personality and agentic and communal values in fostering Consumer–Brand identification
Delgado-Ballester, Elena
;
Fernandez-Sabiote, Estela
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014550957
Saved in:
9
Can a price discount backfire? : effects of the juxtaposition of add-on fees and price discounts on consumer evaluations
Burman, Bidisha
;
Verma, Swati
;
Guha, Abhijit
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014547383
Saved in:
10
Can salespersons help firms overcome brand image crisis? : role of facial appearance
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Vrontis, Demetris
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014550374
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