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~isPartOf:"International marketing review"
~isPartOf:"Journal of euromarketing"
~subject:"Deutschland"
~subject:"EU countries"
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Deutschland
EU countries
International marketing
166
Internationales Marketing
158
Consumer behaviour
54
Konsumentenverhalten
54
Brand management
33
Markenführung
33
Multinationales Unternehmen
29
Transnational corporation
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International market entry
18
Internationaler Markteintritt
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11
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Chan, C. F.
1
Chan, Tsang-sing
1
Chebbi, Hela
1
Chung, Henry F. L.
1
Cleff, Thomas
1
Delener, Nejdet
1
Diamantopoulos, Adamantios
1
Dursun-Kilic, Turkan
1
Gnizy, Itzhak
1
Green, Robert T.
1
Herbig, Paul A.
1
Herz, Marc
1
Huang, Pei-how
1
Katzenstein, Herbert
1
Kilic, Ceyhan
1
Koschate-Fischer, Nicole
1
Larsen, Trina L.
1
Martinez, César Javier Sepúlveda
1
Miller, Joseph C.
1
Shoham, Aviv
1
Thrassou, Alkis
1
Walter, Nadine
1
Wang, Cheng Lu
1
Yahiaoui, Dorra
1
Young, Kitty Y.
1
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International marketing review
Journal of euromarketing
Europäische Hochschulschriften / 5
26
Schriftenreihe Hochschulmarketing
10
SpringerLink / Bücher
8
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
6
Hamburger Schriften zur Marketingforschung
6
Innovatives Markenmanagement
6
Internationalisierung industrieller Dienstleistungen : Leitfaden und Instrumente zur Planung des Internationalisierungserfolges
6
IGCC market reports
5
Neue betriebswirtschaftliche Forschung : Nbf
5
Berichte aus der Betriebswirtschaft
4
Gabler Edition Wissenschaft
4
Gabler-Lehrbuch
4
Journal of global marketing
4
Journal of international marketing
4
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
4
mir-Edition
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Consumption culture in Europe : insight into the beverage industry
3
DUV / Wirtschaftswissenschaft
3
DUV : Wirtschaftswissenschaft
3
Dresdner Beiträge zur Betriebswirtschaftslehre
3
Gabler-Edition Wissenschaft
3
Gyeong sang non chong
3
IMADI.net-Projektbericht
3
Internationalisierung von Vertrieb und Handel
3
Management international review : mir ; journal of international business
3
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
3
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
3
Arbeitspapier / Justus-Liebig-Universität Gießen, Lehrstuhl für Internationale Unternehmungen und Unternehmenszusammenschlüsse
2
Beiträge der Hochschule Pforzheim
2
Commercio : rivista di economia e politica commerciale
2
Contributions to Management Science
2
Dortmunder Diskussionsbeiträge zur Wirtschaftspolitik
2
Economia internazionale
2
Essays on the effects of brand names and prices on consumer behavior
2
European journal of marketing : EJM
2
Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
2
Gabler Edition Wissenschaft / Forum Marketing
2
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ECONIS (ZBW)
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1
Multi-country collaborative innovation in the internationalisation process
Chebbi, Hela
;
Yahiaoui, Dorra
;
Thrassou, Alkis
- In:
International marketing review
34
(
2017
)
1
,
pp. 109-137
Persistent link: https://www.econbiz.de/10011673761
Saved in:
2
The EU as superordinate brand origin : an entitativity perspective
Diamantopoulos, Adamantios
;
Herz, Marc
; …
- In:
International marketing review
34
(
2017
)
2
,
pp. 183-205
Persistent link: https://www.econbiz.de/10011673989
Saved in:
3
Uncovering the influence of the international marketing function in international firms
Gnizy, Itzhak
;
Shoham, Aviv
- In:
International marketing review
31
(
2014
)
1
,
pp. 51-78
Persistent link: https://www.econbiz.de/10010253927
Saved in:
4
How many Europes are there? : an economic and cultural segmentation of the European market
Dursun-Kilic, Turkan
;
Kilic, Ceyhan
- In:
Journal of euromarketing
21
(
2012
)
2/3
,
pp. 136-152
Persistent link: https://www.econbiz.de/10009728875
Saved in:
5
A contingency approach to international marketing strategy and decision-making structure among exporting firms
Chung, Henry F. L.
;
Wang, Cheng Lu
;
Huang, Pei-how
- In:
International marketing review
29
(
2012
)
1
,
pp. 54-87
Persistent link: https://www.econbiz.de/10009514738
Saved in:
6
How global are global brands? : an empirical brand awareness and image analysis
Cleff, Thomas
;
Martinez, César Javier Sepúlveda
; …
- In:
Journal of euromarketing
20
(
2011
)
1/2
,
pp. 63-84
Persistent link: https://www.econbiz.de/10009549045
Saved in:
7
Fortress Europe: which industries are most vulnerable?
Larsen, Trina L.
- In:
Journal of euromarketing
1
(
1992
)
3
,
pp. 97-113
Persistent link: https://www.econbiz.de/10001136932
Saved in:
8
Europe 1992: implications for technology transfer
Herbig, Paul A.
- In:
Journal of euromarketing
1
(
1992
)
3
,
pp. 29-49
Persistent link: https://www.econbiz.de/10001136936
Saved in:
9
European unification in 1992 challenges US industries : winners, losers and new directions
Delener, Nejdet
- In:
Journal of euromarketing
1
(
1992
)
3
,
pp. 5-27
Persistent link: https://www.econbiz.de/10001136938
Saved in:
10
The impact of Europe 1992 : marketing implications for trading relationship with Hong Kong
Chan, Tsang-sing
- In:
Journal of euromarketing
1
(
1992
)
4
,
pp. 23-39
Persistent link: https://www.econbiz.de/10001138500
Saved in:
1
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