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~isPartOf:"International marketing review"
~isPartOf:"Journal of international marketing"
~isPartOf:"Journal of strategic marketing"
~subject:"China"
~subject:"Ursprungsregeln"
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Search: subject_exact:"Herkunftsbezeichnung"
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China
Ursprungsregeln
Designation of origin
76
Herkunftsbezeichnung
76
Consumer behaviour
60
Konsumentenverhalten
60
Brand image
49
Markenimage
49
Brand management
27
Markenführung
27
International marketing
21
Internationales Marketing
20
Brand
18
Markenartikel
18
Rules of origin
17
Country of origin
13
Country-of-origin
10
country of origin
8
Emotion
6
USA
6
United States
6
Country image
5
National culture
5
Nationalkultur
5
Emerging economies
4
Marketing management
4
Marketingmanagement
4
Multinationales Unternehmen
4
Schwellenländer
4
Transnational corporation
4
Beziehungsmarketing
3
Brand origin
3
Cognition
3
Consumer animosity
3
Corporate reputation
3
Einzelhandel
3
Firmenimage
3
Kognition
3
Relationship marketing
3
Retail trade
3
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Undetermined
16
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Article
23
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Aufsatz in Zeitschrift
23
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English
23
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Diamantopoulos, Adamantios
3
Balabanis, George
2
Herz, Marc
2
Andriopoulos, Constantine
1
Andéhn, Mikael
1
Azzari, Vitor
1
Baier, Daniel
1
Brand, Benedikt
1
Braun, Jakob
1
Cakici, N. Meltem
1
Chun, Eunha
1
Du, Yunzhou
1
Fetscherin, Marc
1
Fong, Cher Min
1
Gallito, Elena
1
Gotsi, Manto
1
Guissoni, Leandro Angotti
1
Heinberg, Martin
1
Herz, Marc Florian
1
Heslop, Louise A.
1
John, Joby
1
Kabadayi, Sertan
1
Kim, Moon-Yong
1
Kim, Namhoon
1
Ko, Eunju
1
Koschate-Fischer, Nicole
1
L'Espoir Decosta, J. N. Patrick
1
Lee, Chun-ling
1
Lerman, Dawn
1
Lopez, Carmen
1
Magnusson, Peter
1
Maruyama, Masayoshi
1
Massi, Marta
1
Mills, Adam J.
1
Moon, Byeong-joon
1
Nadeau, John
1
O'Reilly, Norm
1
Oh, Han-Mo
1
Park, Byung Il
1
Qiao, Jiayu
1
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International marketing review
Journal of international marketing
Journal of strategic marketing
Journal of international consumer marketing
18
Journal of business research : JBR
14
Journal of global marketing
14
Asia Pacific journal of marketing and logistics
13
The journal of brand management : an international journal
9
Journal of travel and tourism marketing
8
Journal of retailing and consumer services
6
Journal of world trade : law, economic policy, public policy
5
Australasian marketing journal
4
International business review : the official journal of the European International Business Academy
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Marketing intelligence & planning
4
The journal of consumer marketing
4
Asia Pacific business review
3
Frontiers of business research in China : selected publications from Chinese universities
3
IDE discussion papers
3
International business and economics research journal
3
International journal of retail & distribution management
3
Journal of euromarketing
3
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of promotion management : JPM
3
Marketing letters : a journal of research in marketing
3
NBER working paper series
3
World trade review
3
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
2
Agricultural economics : the journal of the International Association of Agricultural Economists
2
CESifo Working Paper
2
Canadian journal of agricultural economics : CJAE
2
Cege discussion paper
2
Country of origin effect : looking back and moving forward
2
Discussion papers / CEPR
2
European journal of marketing : EJM
2
International journal of business & management : IJoBM
2
International journal of business and globalisation : IJBG
2
International journal of commerce and management
2
International journal of consumer studies
2
International journal of emerging markets
2
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ECONIS (ZBW)
23
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23
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1
Revisiting brand origin : expanding the strategic portfolio of brand-level attributes
Mills, Adam J.
;
John, Joby
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1220-1237
Persistent link: https://www.econbiz.de/10014321947
Saved in:
2
Brand origin effects during economic declines : evidence from an emerging market
Azzari, Vitor
;
Zambaldi, Felipe
;
Guissoni, Leandro Angotti
- In:
Journal of international marketing
31
(
2023
)
2
,
pp. 25-42
Persistent link: https://www.econbiz.de/10014294037
Saved in:
3
Consumer pandemic animosity : scale development and validation
Rojas-Méndez, José
;
Massi, Marta
;
Gallito, Elena
- In:
International marketing review
39
(
2022
)
6
,
pp. 1417-1442
Persistent link: https://www.econbiz.de/10013455470
Saved in:
4
A longitudinal analysis of country image and brand origin effects
Magnusson, Peter
;
Zdravkovic, Srdan
;
Westjohn, Stanford A.
- In:
International marketing review
39
(
2022
)
4
,
pp. 912-930
Persistent link: https://www.econbiz.de/10013396342
Saved in:
5
Measuring country of origin effects in online shopping implicitly : a discrete choice analysis approach
Brand, Benedikt
;
Baier, Daniel
- In:
International marketing review
39
(
2022
)
4
,
pp. 955-983
Persistent link: https://www.econbiz.de/10013396346
Saved in:
6
Favoritism toward foreign and domestic brands : a comparison of different theoretical explanations
Balabanis, George
;
Stathopoulou, Anastasia
;
Qiao, Jiayu
- In:
Journal of international marketing
27
(
2019
)
2
,
pp. 38-55
Persistent link: https://www.econbiz.de/10012060699
Saved in:
7
Country-of-origin misclassification awareness and consumers’ behavioral intentions : moderating roles of consumer affinity, animosity, and product knowledge
Cakici, N. Meltem
;
Shukla, Paurav
- In:
International marketing review
34
(
2017
)
3
,
pp. 354-376
Persistent link: https://www.econbiz.de/10011709215
Saved in:
8
I use it but will tell you that I don't : consumers' country-of-origin cue usage denial
Herz, Marc
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
25
(
2017
)
2
,
pp. 52-71
Persistent link: https://www.econbiz.de/10011709607
Saved in:
9
Outbreaks of animosity against the West in China : effects on local brand consumption
Heinberg, Martin
- In:
International marketing review
34
(
2017
)
4
,
pp. 514-535
Persistent link: https://www.econbiz.de/10011760568
Saved in:
10
The impact of country of origin on context effects in choice
Kim, Moon-Yong
;
Park, Byung Il
- In:
International marketing review
34
(
2017
)
6
,
pp. 706-734
Persistent link: https://www.econbiz.de/10011799773
Saved in:
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