//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International marketing review"
~isPartOf:"Journal of service research"
~isPartOf:"The journal of business & industrial marketing"
~subject:"B-to-B-Marketing"
~subject:"Innovation"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Kundenwert"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
B-to-B-Marketing
Innovation
Customer value
34
Kundenwert
34
Beziehungsmarketing
18
Relationship marketing
18
Betriebliche Wertschöpfung
17
Value creation
17
Business-to-business marketing
15
Lieferantenmanagement
14
Supplier relationship management
14
Customer integration
9
Kundenintegration
9
Consumer behaviour
6
Konsumentenverhalten
6
Marketing management
5
Marketingmanagement
5
Salespeople
5
Value co-creation
5
Verkaufspersonal
5
Dienstleistungsqualität
3
Dienstleistungssektor
3
Firm performance
3
Service industry
3
Service quality
3
Strategic management
3
Strategisches Management
3
Unternehmenserfolg
3
value co-creation
3
Ambidextrous organization
2
Bewertung
2
Bibliometrics
2
Bibliometrie
2
Business network
2
Business process management
2
Business-to-Business marketing
2
Customer satisfaction
2
Employee retention
2
Evaluation
2
Führungsstil
2
more ...
less ...
Online availability
All
Undetermined
9
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
18
Aufsatz in Zeitschrift
18
Language
All
English
18
Author
All
Agnihotri, Raj
1
Alejandro, Thomas Brashear
1
Angriawan, Arifin
1
Antioco, Michael
1
Baker, David S.
1
Biemans, Wim G.
1
Burton, Jamie
1
Cabanelas, Pablo
1
Cabiddu, Francesca
1
Chaker, Nawar N.
1
Cobelli, Nicola
1
Confente, Ilenia
1
Coutelle-Brillet, Patricia
1
Garets, Veronique des
1
Gligor, David M.
1
Goyal, Praveen
1
Griffin, Abbie
1
Hakola, Jenni
1
Hall, Zachary
1
Hartmann, Nathaniel N.
1
Heesch, Tim van
1
Hillebrand, Bas
1
Hochstein, Bryan
1
Holmes, Dawn
1
Hui, Laine Tan Hsin
1
Jebarajakirthy, Charles
1
Komulainen, Hanna
1
Lampón, Jesús F.
1
Liao, Ying
1
Lindgreen, Adam
1
Mai, Enping
1
Moreno, Frau
1
Mullins, Ryan
1
Nagel, Duane
1
Niemelä-Nyrhinen, Jenni
1
Ollila, Ilmari
1
Palmer, Roger
1
Parvinen, Petri
1
Preikschas, Michael W.
1
Rabbanee, Fazlul K.
1
more ...
less ...
Published in...
All
International marketing review
Journal of service research
The journal of business & industrial marketing
Industrial marketing management : the international journal for industrial and high-tech firms
43
Journal of business research : JBR
8
Journal of business-to-business marketing
7
Journal of marketing
6
Innovation in pricing : contemporary theories and best practices
5
Marketing theory
4
Creating and managing superior customer value
3
Journal of service management
3
California management review
2
Expert journal of marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of services and operations management
2
Journal of customer behaviour
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of the Academy of Marketing Science
2
Management decision : MD
2
Marketing intelligence & planning
2
Technological forecasting & social change : an international journal
2
The service industries journal
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Bank-Archiv : Zeitschrift für das gesamte Bank- und Börsenwesen : journal of banking and financial research
1
Benchmarking : an international journal ; BIJ
1
Business horizons
1
Business relationship management and marketing
1
Business strategy and the environment
1
Central and eastern european journal of management and economics : CEEJME
1
Design thinking : integrating innovation, customer experience and brand value
1
Economic issues
1
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
1
Entrepreneurial challenges in the 21st century : creating stakeholder value co-creation
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of business-to-business marketing
1
Information systems and e-business management : ISeB
1
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
1
Innovationserfolgsrechnung : Innovationsmanagement und Schutzrechtsbewertung, Technologieportfolio, Target-Costing, Investitionskalküle und Bilanzierung von FuE-Aktivitäten
1
International business and economics research journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
18
Showing
1
-
10
of
18
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A comparative study on the strategic roles of service customer equity and innovation protection on firm performance
Angriawan, Arifin
;
Thakur, Ramendra
;
Baker, David S.
- In:
International marketing review
40
(
2023
)
6
,
pp. 1379-1408
Persistent link: https://www.econbiz.de/10014470380
Saved in:
2
The outcomes of B2B data-driven customer focused value creation
Holmes, Dawn
;
Zolkiewski, Judith
;
Burton, Jamie
- In:
The journal of business & industrial marketing
38
(
2023
)
6
,
pp. 1295-1315
Persistent link: https://www.econbiz.de/10014276776
Saved in:
3
Value co-creation : a review of literature and future research agenda
Saha, Victor
;
Goyal, Praveen
;
Jebarajakirthy, Charles
- In:
The journal of business & industrial marketing
37
(
2022
)
3
,
pp. 612-628
Persistent link: https://www.econbiz.de/10013165207
Saved in:
4
The interplay of word-of-mouth and customer value on B2B sales performance in a digital platform : an expectancy value theory perspective
Mai, Enping
;
Liao, Ying
- In:
The journal of business & industrial marketing
37
(
2022
)
7
,
pp. 1389-1401
Persistent link: https://www.econbiz.de/10013400108
Saved in:
5
Proactive value co-creation via structural ambidexterity : customer success management and the modularization of frontline roles
Hochstein, Bryan
;
Chaker, Nawar N.
;
Rangarajan, Deva
; …
- In:
Journal of service research
24
(
2021
)
4
,
pp. 601-621
Persistent link: https://www.econbiz.de/10012662587
Saved in:
6
The ambidextrous sales force : aligning salesperson polychronicity and selling contexts for sales-service behaviors and customer value
Mullins, Ryan
;
Agnihotri, Raj
;
Hall, Zachary
- In:
Journal of service research
23
(
2020
)
1
,
pp. 33-52
Persistent link: https://www.econbiz.de/10012183583
Saved in:
7
Toxic collaborations : co-destroying value in the B2B context
Cabiddu, Francesca
;
Moreno, Frau
;
Sebastiano, Lombardo
- In:
Journal of service research
22
(
2019
)
3
,
pp. 241-255
Persistent link: https://www.econbiz.de/10012126372
Saved in:
8
Value co-creation, dynamic capabilities and customer retention in industrial markets
Preikschas, Michael W.
;
Cabanelas, Pablo
;
Rüdiger, Klaus
; …
- In:
The journal of business & industrial marketing
32
(
2017
)
3
,
pp. 409-420
Persistent link: https://www.econbiz.de/10011662274
Saved in:
9
The combined effect of product returns experience and switching costs on B2B customer re-purchase intent
Russo, Ivan
;
Confente, Ilenia
;
Gligor, David M.
; …
- In:
The journal of business & industrial marketing
32
(
2017
)
5
,
pp. 664-676
Persistent link: https://www.econbiz.de/10011692481
Saved in:
10
The role of learning in value co-creation in new technological B2B services
Komulainen, Hanna
- In:
The journal of business & industrial marketing
29
(
2014
)
3
,
pp. 238-252
Persistent link: https://www.econbiz.de/10010345207
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->