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~isPartOf:"International marketing review"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Corporate culture"
~subject:"Luxury goods"
~subject:"Markenimage"
~subject:"Marketing"
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Corporate culture
Luxury goods
Markenimage
Marketing
Brand management
613
Markenführung
613
Consumer behaviour
324
Konsumentenverhalten
324
Brand image
320
Brand
256
Markenartikel
253
Beziehungsmarketing
89
Relationship marketing
89
Luxusgüter
58
Social Web
57
Social web
57
Brand architecture
56
Markenarchitektur
55
Marketing management
55
Marketingmanagement
55
International marketing
51
Internationales Marketing
51
Corporate reputation
42
Firmenimage
42
Internet marketing
37
Online-Marketing
37
Emotion
36
Brand extension
31
Corporate Social Responsibility
31
Corporate social responsibility
31
Markentransfer
31
Brand loyalty
30
USA
30
United States
30
Advertising effects
29
Werbewirkung
29
Personality psychology
28
Persönlichkeitspsychologie
28
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26
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Unternehmenskultur
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372
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Balmer, John M. T.
8
Johnson, Lester W.
5
Merrilees, Bill
5
Powell, Shaun M.
5
Burghausen, Mario
4
Hennigs, Nadine
4
Keller, Kevin Lane
4
Miller, Dale
4
Phau, Ian
4
Valette-Florence, Pierre
4
Wiedmann, Klaus-Peter
4
Abratt, Russell
3
Biedenbach, Galina
3
Dwivedi, Abhishek
3
Gil Saura, Irene
3
Gunasti, Kunter
3
Guzman, Francisco
3
Jassawalla, Avan R.
3
Kulczynski, Alicia
3
Machado, Joana César
3
Melewar, T. C.
3
Mirzaei, Abas
3
Moharana, Tapas Ranjan
3
Okonkwo, Uché
3
Pecot, Fabien
3
Sashittal, Hemant Chaitanya
3
Urde, Mats
3
Atwal, Glyn
2
Barnier, Virginie de
2
Baxter, Stacey M.
2
Burmann, Christoph
2
Casidy, Riza
2
Christodoulides, George
2
Confente, Ilenia
2
Cowan, Kirsten
2
D'Antone, Simona
2
Fetscherin, Marc
2
Ge, Jiaye
2
Golob, Urša
2
Grace, Debra
2
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International marketing review
The journal of brand management : an international journal
Journal of business research : JBR
429
The journal of product & brand management
309
Journal of retailing and consumer services
191
SpringerLink / Bücher
97
Industrial marketing management : the international journal for industrial and high-tech firms
94
European journal of marketing : EJM
93
Psychology & marketing
85
Asia Pacific journal of marketing and logistics
82
Marketing intelligence & planning
72
Journal of marketing communications
68
International journal of hospitality management
65
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
Journal of strategic marketing
61
Journal of international consumer marketing
54
Marketing letters : a journal of research in marketing
52
The IUP journal of brand management : IJBRM
52
Journal of marketing
51
Cogent business & management
48
Journal of marketing management : MM
47
Journal of promotion management : innovations in planning and applied research
47
Journal of fashion marketing and management
46
Journal of global marketing
44
Journal of marketing management : JMM ; journal of the Academy of Marketing
44
Journal of the Academy of Marketing Science
44
The journal of consumer marketing
44
International journal of internet marketing and advertising : IJIMA
43
Tourism management : research, policies, practice
43
International journal of consumer studies
42
Journal of promotion management : JPM
40
International journal of advertising : the review of marketing communications
39
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
39
Journal of travel and tourism marketing
38
Innovatives Markenmanagement
37
International journal of retail & distribution management
37
European journal of marketing
36
The journal of business & industrial marketing
34
Journal of Islamic marketing
33
Springer eBook Collection
33
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ECONIS (ZBW)
372
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372
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1
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
2
Unconventional luxury brand collaborations : a new form of luxury consumption among young adults in China
Diaz Ruiz, Carlos
;
Cruz, Angela Gracia B.
- In:
International marketing review
40
(
2023
)
7
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014470397
Saved in:
3
Invented corporate heritage brands
Brunninge, Olof
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 157-169
Persistent link: https://www.econbiz.de/10014251433
Saved in:
4
The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market
Le Dang Lang
;
Behl, Abhishek
;
Guzman, Francisco
; …
- In:
International marketing review
40
(
2023
)
1
,
pp. 127-154
Persistent link: https://www.econbiz.de/10014227458
Saved in:
5
Beware, an underdog may bite : literature review and brand management framework in the context of underdog brands
Schmidt, Holger J.
;
Steenkamp, Pieter
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 85-110
Persistent link: https://www.econbiz.de/10013170524
Saved in:
6
Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
Saved in:
7
Organizational resilience and internal branding : investigating the effects triggered by self-service technology
Biedenbach, Galina
;
Biedenbach, Thomas
;
Hultén, Peter
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 420-433
Persistent link: https://www.econbiz.de/10013270451
Saved in:
8
A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan
;
Hamlin, Robert
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
Saved in:
9
Building brand loyalty on social media : theories, measurements, antecedents, and consequences
Jai, Tunmin Catherine
;
Tong, Xiao
;
Chen, Hsiangting Shatina
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 35-57
Persistent link: https://www.econbiz.de/10013170492
Saved in:
10
Revisiting the effects of inward negative emotions on outward negative emotions, brand loyalty, and negative WOM
Kurtoğlu, Ramazan
;
Özbölük, Tuğba
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 72-84
Persistent link: https://www.econbiz.de/10013170510
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