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~isPartOf:"International marketing review"
~person:"Moon, Byeong-joon"
~person:"Zdravkovic, Srdan"
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Moon, Byeong-joon
Zdravkovic, Srdan
Magnusson, Peter
10
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International marketing review
International Marketing Review
5
International business review : the official journal of the European International Business Academy
3
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2
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ECONIS (ZBW)
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1
A longitudinal analysis of country image and brand origin effects
Magnusson, Peter
;
Zdravkovic, Srdan
;
Westjohn, Stanford A.
- In:
International marketing review
39
(
2022
)
4
,
pp. 912-930
Persistent link: https://www.econbiz.de/10013396342
Saved in:
2
Country of origin research revisited: seeking new methods and variables
Ko, Eunju
(
ed.
);
Moon, Byeong-joon
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011673978
Saved in:
3
An examination of the interplay between corporate social responsibility, the brand's home country, and consumer global identification
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
32
(
2015
)
6
,
pp. 663-685
Persistent link: https://www.econbiz.de/10011517593
Saved in:
4
Further clarification on how perceived brand origin affects brand attitude : a reply to Samiee and Usunier
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
28
(
2011
)
5
,
pp. 497-507
Persistent link: https://www.econbiz.de/10009305310
Saved in:
5
"What? I thought Samsung was Japanese" : accurate or not, perceived country of origin matters
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
28
(
2011
)
5
,
pp. 454-472
Persistent link: https://www.econbiz.de/10009305317
Saved in:
6
Further clarification on how perceived brand origin affects brand attitude: A reply to Samiee and Usunier
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
28
(
2011
)
5
,
pp. 497-508
Persistent link: https://www.econbiz.de/10009286454
Saved in:
7
"What? I thought Samsung was Japanese": accurate or not, perceived country of origin matters
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
28
(
2011
)
5
,
pp. 454-473
Persistent link: https://www.econbiz.de/10009286457
Saved in:
8
Breaking through the cultural clutter: A comparative assessment of multiple cultural and institutional frameworks
Magnusson, Peter
;
Wilson, Rick T.
;
Zdravkovic, Srdan
; …
- In:
International marketing review
25
(
2008
)
2
,
pp. 183-201
Persistent link: https://www.econbiz.de/10008052394
Saved in:
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