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~isPartOf:"International marketing review"
~subject:"Brand management"
~subject:"Internet marketing"
~subject:"Unternehmenserfolg"
~subject:"Werbung"
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Search: subject_exact:"Marketing mix"
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Brand management
Internet marketing
Unternehmenserfolg
Werbung
Marketing management
46
Marketingmanagement
46
International marketing
26
Internationales Marketing
25
Multinationales Unternehmen
17
Transnational corporation
17
Firm performance
15
International market entry
11
Internationaler Markteintritt
11
Emerging economies
9
Markenführung
9
Schwellenländer
9
Competitive advantage
7
Consumer behaviour
7
Konsumentenverhalten
7
Wettbewerbsvorteil
7
Export
6
KMU
6
Resource-based view
6
Ressourcenorientierter Ansatz
6
SME
6
Strategic management
6
Strategisches Management
6
Brand image
5
China
5
Markenimage
5
Marketing
5
South Korea
4
Südkorea
4
Beziehungsmarketing
3
Coronavirus
3
Designation of origin
3
Dynamic capabilities
3
Dynamische Kompetenzen
3
Emerging markets
3
Export performance
3
Globalisierung
3
Globalization
3
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23
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Barnes, Bradley R.
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1
Bai, Huifeng
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Pham, Thi Song Hanh
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Published in...
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International marketing review
Journal of business research : JBR
119
Industrial marketing management : the international journal for industrial and high-tech firms
70
Journal of strategic marketing
58
The journal of brand management : an international journal
45
European journal of marketing : EJM
38
Journal of marketing communications
36
Journal of retailing and consumer services
34
The journal of business & industrial marketing
34
The journal of product & brand management
34
Journal of the Academy of Marketing Science
30
Journal of marketing management : MM
25
Cogent business & management
24
SpringerLink / Bücher
23
Journal of marketing
22
International journal of internet marketing and advertising : IJIMA
21
Marketing intelligence & planning
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
The marketing review
19
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
17
Journal of advertising research
16
Journal of global marketing
16
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
Journal of promotion management : JPM
16
Springer eBook Collection
16
Journal of retailing
15
European research studies
14
International business review : the official journal of the European International Business Academy
14
International journal of advertising : the review of marketing communications
14
Asia Pacific journal of marketing and logistics
13
International entrepreneurship and management journal
13
International journal of hospitality management
13
Business horizons
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
Journal of international marketing
11
Journal of promotion management : innovations in planning and applied research
11
International review on public and non-profit marketing
10
Journal of business ethics : JOBE
10
Journal of internet commerce
10
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ECONIS (ZBW)
23
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23
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1
Customer-centric strategy driving innovativeness and business growth in international markets
Tuominen, Sasu
;
Reijonen, Helen
;
Nagy, Gábor
;
Buratti, …
- In:
International marketing review
40
(
2023
)
3
,
pp. 479-496
Persistent link: https://www.econbiz.de/10014381217
Saved in:
2
Examining the marketing performance of the firms from an international dynamic marketing capability perspective : moderating role of marketing leadership team
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
International marketing review
41
(
2024
)
1
,
pp. 138-161
Persistent link: https://www.econbiz.de/10014524774
Saved in:
3
How can companies boost legitimacy in international markets? : a dynamic marketing capabilities approach
Rivero-Gutierrez, Lourdes
;
Cabanelas, Pablo
; …
- In:
International marketing review
41
(
2024
)
1
,
pp. 273-301
Persistent link: https://www.econbiz.de/10014524786
Saved in:
4
Different countries, different institutionsdhow do brand-oriented SMEs leverage branding capabilities to boost export performance?
Ranjan, Piyush
- In:
International marketing review
41
(
2024
)
2
,
pp. 562-589
Persistent link: https://www.econbiz.de/10014524909
Saved in:
5
Effective marketing strategies for global FMCG brands during COVID-19 pandemic crisis
Niros, Meletios I.
;
Niros, Angelica
;
Pollalis, Yannis
; …
- In:
International marketing review
40
(
2023
)
5
,
pp. 1012-1034
Persistent link: https://www.econbiz.de/10014470105
Saved in:
6
Enhancing international marketing capability and export performance of emerging market SMEs in crises : strategic flexibility and digital technologies
Zahoor, Nadia
;
Lew, Yong Kyu
- In:
International marketing review
40
(
2023
)
5
,
pp. 1158-1187
Persistent link: https://www.econbiz.de/10014470114
Saved in:
7
Luxury fashion retailers' localised marketing strategies in practice : evidence from China
Bai, Huifeng
;
McColl, Julie
;
Moore, Christopher
- In:
International marketing review
39
(
2022
)
2
,
pp. 352-370
Persistent link: https://www.econbiz.de/10013396200
Saved in:
8
Analysing the importance of international knowledge, orientation, networking and commitment as entrepreneurial culture and market orientation in gaining competitive advantage and i...
Mohammad Falahat
;
Soto-Acosta, Pedro
;
Thurasamy Ramayah
- In:
International marketing review
39
(
2022
)
3
,
pp. 463-481
Persistent link: https://www.econbiz.de/10013396270
Saved in:
9
Performance implication of exploration and exploitation in foreign markets : the role of marketing capability and operation flexibility
Ju, Min
;
Gao, Gerald Yong
- In:
International marketing review
39
(
2022
)
4
,
pp. 785-810
Persistent link: https://www.econbiz.de/10013396331
Saved in:
10
Standardization versus adaptation of global marketing strategies in emerging market cross-border acquisitions
Rao-Nicholson, Rekha
;
Khan, Zaheer
- In:
International marketing review
34
(
2017
)
1
,
pp. 138-158
Persistent link: https://www.econbiz.de/10011673783
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