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~isPartOf:"International marketing review"
~subject:"Consumer behaviour"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
Social web
Brand management
64
Markenführung
64
Konsumentenverhalten
51
Brand image
44
Markenimage
44
International marketing
30
Internationales Marketing
30
Brand
22
Markenartikel
21
Designation of origin
17
Herkunftsbezeichnung
17
Marketing management
9
Marketingmanagement
9
Emerging economies
8
Luxury goods
8
Luxusgüter
8
Schwellenländer
8
Cultural identity
6
Global brands
6
Globalisierung
6
Globalization
6
Kulturelle Identität
6
Multinationales Unternehmen
6
Transnational corporation
6
Beziehungsmarketing
5
China
5
Einzelhandel
5
Personality psychology
5
Persönlichkeitspsychologie
5
Relationship marketing
5
Retail trade
5
Advertising
4
Advertising effects
4
Brand equity
4
Comparison
4
Coronavirus
4
Country of origin
4
Emerging markets
4
Social Web
4
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41
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1
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Article
50
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1
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Article in journal
51
Collection of articles of several authors
1
Sammelwerk
1
Systematic review
1
Übersichtsarbeit
1
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English
51
Author
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He, Jiaxun
4
Wang, Cheng Lu
3
Barnes, Bradley R.
2
Christodoulides, George
2
Ge, Jiaye
2
Guzman, Francisco
2
Han, C. M.
2
Seo, Yuri
2
Akram, M. S.
1
Andrews, Taylah
1
Ashill, Nicholas J.
1
Bai, Huifeng
1
Balabanis, George
1
Banelis, Melissa
1
Bardhi, Fleura
1
Bartsch, Fabian
1
Bauer, Brittney C.
1
Behl, Abhishek
1
Belk, Russell W.
1
Bengtsson, Anders
1
Bhattacharjee, Debashree Roy
1
Boisvert, Jean
1
Bravo Velázquez, Alberto
1
Breitsohl, Jan
1
Buchanan-Oliver, Margo
1
Castellano, Sylvaine
1
Cerviño, Julio
1
Chakrabarti, Ronika
1
Chu, Kyounghee
1
Cleveland, Mark
1
Cowan, Kirsten
1
Cruz, Angela Cracia B.
1
Cruz, Angela Gracia B.
1
D'Antone, Simona
1
Dabija, Dan Cristian
1
De Meulenaer, Sarah
1
Del Giudice, Manlio
1
Dens, Nathalie
1
Diallo, Mbaye Fall
1
Diamantopoulos, Adamantios
1
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Published in...
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International marketing review
Journal of business research : JBR
446
The journal of brand management : an international journal
296
The journal of product & brand management
296
Journal of retailing and consumer services
257
Psychology & marketing
93
Asia Pacific journal of marketing and logistics
90
Journal of marketing communications
85
European journal of marketing : EJM
82
Marketing intelligence & planning
76
International journal of hospitality management
74
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
66
Journal of promotion management : innovations in planning and applied research
66
International journal of advertising : the review of marketing communications
64
International journal of internet marketing and advertising : IJIMA
64
Journal of strategic marketing
63
Journal of international consumer marketing
61
Journal of marketing management : MM
61
Journal of the Academy of Marketing Science
58
Journal of marketing
53
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
52
Marketing letters : a journal of research in marketing
52
Journal of promotion management : JPM
50
Cogent business & management
48
International journal of consumer studies
48
Journal of fashion marketing and management
48
Journal of global marketing
47
The journal of consumer marketing
46
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
43
The IUP journal of brand management : IJBRM
42
Journal of marketing management : JMM ; journal of the Academy of Marketing
41
European journal of marketing
40
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
40
Industrial marketing management : the international journal for industrial and high-tech firms
37
International journal of contemporary hospitality management
37
Journal of international marketing
37
International journal of advertising : the quarterly review of marketing communications
36
Journal of Islamic marketing
35
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
35
International journal of retail & distribution management
34
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ECONIS (ZBW)
51
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1
Unconventional luxury brand collaborations : a new form of luxury consumption among young adults in China
Diaz Ruiz, Carlos
;
Cruz, Angela Gracia B.
- In:
International marketing review
40
(
2023
)
7
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014470397
Saved in:
2
Developing strategies for international celebrity
branding
: a comparative analysis between Western and South Asian cultures
Shah, Zahra
;
Olya, Hossein
;
Monkhouse, Lien Le
- In:
International marketing review
40
(
2023
)
1
,
pp. 102-126
Persistent link: https://www.econbiz.de/10014227456
Saved in:
3
The influence of luxury brand personality on digital interaction evaluations : a focus on European and North American markets
Cowan, Kirsten
;
Kostyk, Alena
- In:
International marketing review
41
(
2024
)
2
,
pp. 386-410
Persistent link: https://www.econbiz.de/10014524808
Saved in:
4
Effects of ethnic and global identities on home country brand perceptions : an identity theory perspective
Ewing, Douglas
;
Zolfagharian, Mohammadali
;
Heingraj, Sasawan
- In:
International marketing review
41
(
2024
)
3/4
,
pp. 745-766
Persistent link: https://www.econbiz.de/10015057130
Saved in:
5
Joint advertising : the impact of domestic, foreign, and global partners on cognitive fit
Bauer, Brittney C.
;
Johnson, Clark D.
- In:
International marketing review
41
(
2024
)
3/4
,
pp. 767-805
Persistent link: https://www.econbiz.de/10015057133
Saved in:
6
A longitudinal analysis of country image and brand origin effects
Magnusson, Peter
;
Zdravkovic, Srdan
;
Westjohn, Stanford A.
- In:
International marketing review
39
(
2022
)
4
,
pp. 912-930
Persistent link: https://www.econbiz.de/10013396342
Saved in:
7
Effective marketing strategies for global FMCG brands during COVID-19 pandemic crisis
Niros, Meletios I.
;
Niros, Angelica
;
Pollalis, Yannis
; …
- In:
International marketing review
40
(
2023
)
5
,
pp. 1012-1034
Persistent link: https://www.econbiz.de/10014470105
Saved in:
8
Consumer-to-consumer conflicts and brand moderation strategies during COVID-19 service failures : a framework for international marketers
Dineva, Denitsa
;
Breitsohl, Jan
;
Roschk, Holger
; …
- In:
International marketing review
40
(
2023
)
5
,
pp. 1112-1133
Persistent link: https://www.econbiz.de/10014470109
Saved in:
9
The impact of social media communication on consumer-based brand equity and purchasing intent in a pandemic
Lee Heng Wei
;
Ong, Chuan Huat
;
Thurasamy Ramayah
- In:
International marketing review
40
(
2023
)
5
,
pp. 1213-1244
Persistent link: https://www.econbiz.de/10014470117
Saved in:
10
When cause familiarity leads to positive attitudes toward brands in a cause-brand alliance : a cross-cultural study during the COVID-19 pandemic
Vessal, Saeedeh Rezaee
;
Partouche, Judith
;
Khelladi, Insaf
- In:
International marketing review
40
(
2023
)
5
,
pp. 1245-1262
Persistent link: https://www.econbiz.de/10014470118
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