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~isPartOf:"International marketing review"
~subject:"Firm size"
~subject:"Markenimage"
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Firm size
Markenimage
Consumer behaviour
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International marketing
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Magnusson, Peter
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Westjohn, Stanford A.
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Zdravkovic, Srdan
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Jung, Hyeyoon
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Peng, Yi
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International marketing review
Entrepreneurship in international marketing
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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ECONIS (ZBW)
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1
The influence of self-construal on consumer responses to sizing discrepancy
Jung, Hyeyoon
;
Magnusson, Peter
;
Peng, Yi
- In:
International marketing review
40
(
2023
)
6
,
pp. 1325-1343
Persistent link: https://www.econbiz.de/10014470376
Saved in:
2
A longitudinal analysis of country image and brand origin effects
Magnusson, Peter
;
Zdravkovic, Srdan
;
Westjohn, Stanford A.
- In:
International marketing review
39
(
2022
)
4
,
pp. 912-930
Persistent link: https://www.econbiz.de/10013396342
Saved in:
3
An examination of the interplay between corporate social responsibility, the brand's home country, and consumer global identification
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
32
(
2015
)
6
,
pp. 663-685
Persistent link: https://www.econbiz.de/10011517593
Saved in:
4
Further clarification on how perceived brand origin affects brand attitude : a reply to Samiee and Usunier
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
28
(
2011
)
5
,
pp. 497-507
Persistent link: https://www.econbiz.de/10009305310
Saved in:
5
"What? I thought Samsung was Japanese" : accurate or not, perceived country of origin matters
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
28
(
2011
)
5
,
pp. 454-472
Persistent link: https://www.econbiz.de/10009305317
Saved in:
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