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~isPartOf:"International review of financial analysis"
~isPartOf:"Journal of business research : JBR"
~language:"eng"
~language:"ita"
~language:"kir"
~language:"tur"
~language:"und"
~person:"Melewar, T. C."
~subject:"Auslandsinvestition"
~subject:"China"
~subject:"Corporate social responsibility"
~subject:"Entrepreneurship"
~subject:"Firm performance"
~subject:"Großbritannien"
~subject:"Markenimage"
~subject:"Supply chain"
~subject:"Wirkungsanalyse"
~type_genre:"Arbeitspapier"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Statistik"
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Auslandsinvestition
China
Corporate social responsibility
Entrepreneurship
Firm performance
Großbritannien
Markenimage
Supply chain
Wirkungsanalyse
Brand management
10
Markenführung
10
Corporate reputation
9
Firmenimage
9
Consumer behaviour
7
Konsumentenverhalten
7
Brand image
6
Reputation
5
Public relations
4
Öffentlichkeitsarbeit
4
Brand
3
Markenartikel
3
Website
3
Brand reputation
2
Corporate culture
2
Corporate identity
2
Corporate image
2
Credibility
2
Designation of origin
2
Glaubwürdigkeit
2
Herkunftsbezeichnung
2
Higher education institution
2
Hochschule
2
Innovation
2
Innovation management
2
Innovationsmanagement
2
Personality psychology
2
Persönlichkeitspsychologie
2
Place marketing
2
Satisfaction
2
Standortmarketing
2
Unternehmenserfolg
2
Unternehmenskultur
2
Welt
2
World
2
Advertising
1
Advertising credibility
1
Advertising effects
1
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Article
9
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Arbeitspapier
Article in journal
Aufsatz in Zeitschrift
Statistik
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English
Italian
Kyrgyz
Turkish
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Author
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Melewar, T. C.
Oghazi, Pejvak
15
Adomako, Samuel
14
Bartikowski, Boris
13
Kraus, Sascha
13
Diamantopoulos, Adamantios
12
Goodell, John W.
10
Parida, Vinit
10
Sharma, Piyush
10
Dana, Leo Paul
9
Paul, Justin
9
Pereira, Vijay
9
Wincent, Joakim
9
Bouncken, Ricarda B.
8
Foroudi, Pantea
8
Hultman, Magnus
8
Khan, Zaheer
8
Laroche, Michel
8
McDowell, William C.
8
Patel, Pankaj
8
Valette-Florence, Pierre
8
Vrontis, Demetris
8
Zhou, Kevin Zheng
8
Galindo Martín, Miguel Angel
7
Gupta, Suraksha
7
Huang, Wei
7
Huarng, Kun-Huang
7
Kaciak, Eugene
7
Lanivich, Stephen E.
7
Méndez Picazo, María Teresa
7
Temouri, Yama
7
Welsh, Dianne H. B.
7
Wen, Fenghua
7
Awruk, Katarzyna
6
Boso, Nathaniel
6
Chen, Qimei
6
Ciravegna, Luciano
6
Claver Cortés, Enrique
6
Dennis, Charles
6
He, Feng
6
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Published in...
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International review of financial analysis
Journal of business research : JBR
Qualitative market research : an international journal
4
European journal of marketing : EJM
3
Journal of world business : JWB
3
The journal of brand management : an international journal
3
The marketing review
3
Corporate reputation review
2
International studies of management and organization
2
Journal of marketing communications
2
Journal of strategic marketing
2
Business ethics quarterly : the journal of the Society for Business Ethics
1
European business review
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management reviews
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of technology marketing : IJTMkt
1
Journal of destination marketing & management
1
Journal of global marketing
1
Journal of vacation marketing : an international journal
1
Marketing intelligence & planning
1
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Source
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ECONIS (ZBW)
9
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1
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9
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1
Corporate identity orientation and disorientation : a complexity theory perspective
Devereux, Luke
;
Melewar, T. C.
;
Dinnie, Keith
;
Lange, Thomas
- In:
Journal of business research : JBR
109
(
2020
),
pp. 413-424
Persistent link: https://www.econbiz.de/10012238097
Saved in:
2
Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 472-488
Persistent link: https://www.econbiz.de/10012238107
Saved in:
3
Technology, brand and people : branding, identity, image and reputation in the emerging technology-mediated world
Pantano, Eleonora
;
Dennis, Charles
;
Melewar, T. C.
- In:
Journal of business research : JBR
119
(
2020
),
pp. 410-411
Persistent link: https://www.econbiz.de/10012417005
Saved in:
4
Territorial brand management : beer, authenticity, and sense of place
Melewar, T. C.
;
Skinner, Heather
- In:
Journal of business research : JBR
116
(
2020
),
pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
Saved in:
5
Promissing the dream : changing destination image of London through the effect of website place
Foroudi, Pantea
;
Akarsu, Tugra Nazlil
;
Ageeva, Elena
; …
- In:
Journal of business research : JBR
83
(
2018
),
pp. 97-110
Persistent link: https://www.econbiz.de/10011775953
Saved in:
6
Brand ambidexterity and commitment in higher education : an exploratory study
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3105-3112
Persistent link: https://www.econbiz.de/10011507929
Saved in:
7
Critical brand innovation factors (CBIF) : understanding innovation and market performance in the Chinese high-tech service industry
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2471-2479
Persistent link: https://www.econbiz.de/10011491067
Saved in:
8
Exploring brand identity, meaning, image, and reputation (BIMIR) in higher education : a special section
Hemsley-Brown, Jane
;
Melewar, T. C.
;
Bang, Nguyen
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3019-3022
Persistent link: https://www.econbiz.de/10011507891
Saved in:
9
The moderating influences on the relationship of corporate reputation with its antecedents and consequences : a meta-analytic review
Ali, Raza
;
Lynch, Richard L.
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Journal of business research : JBR
68
(
2015
)
5
,
pp. 1105-1117
Persistent link: https://www.econbiz.de/10010517089
Saved in:
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