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~isPartOf:"International review on public and non-profit marketing"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Marketing intelligence & planning"
~source:"econis"
~subject:"Brand equity"
~subject:"Markenartikel"
~subject:"Marketingmanagement"
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Brand equity
Markenartikel
Marketingmanagement
Brand management
1,246
Markenführung
1,246
Consumer behaviour
890
Konsumentenverhalten
890
Brand image
708
Markenimage
708
Brand
512
Relationship marketing
338
Beziehungsmarketing
337
Social Web
228
Social web
228
Internet marketing
186
Online-Marketing
186
B-to-B-Marketing
138
Business-to-business marketing
138
Marketing management
120
Luxury goods
118
Luxusgüter
118
Advertising effects
116
Werbewirkung
116
Einzelhandel
104
Retail trade
104
Lieferantenmanagement
103
Supplier relationship management
103
Customer satisfaction
79
Kundenzufriedenheit
79
Brand loyalty
71
Customer integration
65
Kundenintegration
65
Social media
65
Advertising
61
Personality psychology
61
Persönlichkeitspsychologie
61
Emotion
57
Markentreue
55
Confidence
54
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54
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611
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614
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Phau, Ian
9
Ko, Eunju
8
Augusto, Mário Gomes
6
Baumgarth, Carsten
6
Dawes, John
6
Melewar, T. C.
6
Christodoulides, George
5
Gupta, Suraksha
5
Guzman, Francisco
5
Japutra, Arnold
5
Kumar, Vikas
5
Valette-Florence, Pierre
5
Bang, Nguyen
4
Diamantopoulos, Adamantios
4
Foroudi, Pantea
4
Koll, Oliver
4
Loureiro, Sandra Maria Correia
4
Merrilees, Bill
4
Paul, Justin
4
Shukla, Paurav
4
Teck Ming Tan
4
Torres, Pedro M.
4
Tran, Trang P.
4
Trinh, Giang
4
Veloutsou, Cleopatra
4
Aiello, Gaetano
3
Azar, Salim L.
3
Baghi, Ilaria
3
Balmer, John M.T.
3
Baumann, Chris
3
Casidy, Riza
3
Cheah, Isaac
3
Davvetas, Vasileios
3
Dennis, Charles
3
Dhir, Amandeep
3
Filieri, Raffaele
3
Gabrielli, Veronica
3
Grohs, Reinhard
3
Kaushal, Vikrant
3
Kennedy, Rachel
3
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Published in...
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International review on public and non-profit marketing
Journal of business research : JBR
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of marketing management : MM
Journal of promotion management : JPM
Journal of retailing and consumer services
Marketing intelligence & planning
The journal of brand management : an international journal
269
The journal of product & brand management
216
Industrial marketing management : the international journal for industrial and high-tech firms
116
European journal of marketing : EJM
73
SpringerLink / Bücher
63
Journal of strategic marketing
60
The journal of business & industrial marketing
56
Asia Pacific journal of marketing and logistics
55
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Psychology & marketing
48
Journal of marketing communications
47
International journal of hospitality management
39
Journal of the Academy of Marketing Science
39
Journal of marketing
37
Marketing letters : a journal of research in marketing
36
Journal of promotion management : innovations in planning and applied research
32
International marketing review
31
Cogent business & management
30
European journal of marketing
30
International journal of advertising : the review of marketing communications
30
The journal of consumer marketing
30
Journal of global marketing
28
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
28
Brands and branding
27
Business horizons
27
International journal of consumer studies
27
Journal of fashion marketing and management
27
Journal of business-to-business marketing
26
Journal of international consumer marketing
26
The IUP journal of brand management : IJBRM
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
Journal of retailing
24
Qualitative market research : an international journal
23
International journal of market research : JMRS ; the journal of the Market Research Society
22
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ECONIS (ZBW)
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614
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1
The market-based assets theory of brand competition
Sharp, Byron
;
Dawes, John
;
Victory, Kirsten
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460818
Saved in:
2
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
3
Hey Google, I trust you! : the consequences of brand anthropomorphism in voice-based artificial intelligence contexts
Patrizi, Michela
;
Šerić, Maja
;
Vernuccio, Maria
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014462234
Saved in:
4
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
5
You fooled me, so I'll tell you about myself! : personnel-related brand betrayal experiences and disclosure of personal information
Teck Ming Tan
;
Salo, Jari
;
Aspara, Jaakko
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014536191
Saved in:
6
Beyond information availability : specifying the dimensions of consumer perceived brand transparency
Sansome, Kate
;
Wilkie, Dean C. H.
;
Conduit, Jodie
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014535967
Saved in:
7
Brand stereotypes : on the relationships with gendered brand personality and agentic and communal values in fostering Consumer–Brand identification
Delgado-Ballester, Elena
;
Fernandez-Sabiote, Estela
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014550957
Saved in:
8
Connecting the dots between brand equity and brand loyalty for retailers : the mediating roles of brand attitudes and word-of-mouth communication
Troiville, Julien
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014551996
Saved in:
9
On the antipodes of love and hate : the conception and measurement of brand polarization
Osuna Ramírez, Sergio Andrés
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014555852
Saved in:
10
Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
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