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~isPartOf:"International review on public and non-profit marketing"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Qualitative market research : an international journal"
~person:"Roper, Stuart"
~source:"econis"
~subject:"Brand equity"
~subject:"Markenartikel"
~subject:"Marketingmanagement"
~subject:"Social media"
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8
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3
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3
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Roper, Stuart
Ko, Eunju
8
Melewar, T. C.
8
Phau, Ian
7
Augusto, Mário Gomes
6
Baumgarth, Carsten
6
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6
Gupta, Suraksha
6
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5
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5
Foroudi, Pantea
5
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Japutra, Arnold
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Kumar, Vikas
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Valette-Florence, Pierre
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4
Bang, Nguyen
4
Dennis, Charles
4
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Koll, Oliver
4
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Mrad, Mona
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4
Shukla, Paurav
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Teck Ming Tan
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Torres, Pedro M.
4
Tran, Trang P.
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3
Azar, Salim L.
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Baumann, Chris
3
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Chen, Qimei
3
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3
Dhir, Amandeep
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International review on public and non-profit marketing
Journal of business research : JBR
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of marketing management : MM
Journal of retailing and consumer services
Marketing intelligence & planning
Qualitative market research : an international journal
European journal of marketing : EJM
3
The journal of brand management : an international journal
2
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ECONIS (ZBW)
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1
Fresh perspectives on brand management : editorial
Baumgarth, Carsten
;
Boltz, Dirk-Mario
;
Schmidt, Holger J.
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 973-980
Persistent link: https://www.econbiz.de/10012395417
Saved in:
2
Fresh perspectives on brands
Baumgarth, Carsten
(
ed.
);
Boltz, Dirk-Mario
(
ed.
); …
-
2020
Persistent link: https://www.econbiz.de/10012395599
Saved in:
3
Social media interaction, the university brand and recruitment performance
Rutter, Richard
;
Roper, Stuart
;
Lettice, Fiona
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3096-3104
Persistent link: https://www.econbiz.de/10011507927
Saved in:
4
Back to basics in the marketing of place : the impact of litter upon place attitudes
Parker, Cathy
;
Roper, Stuart
;
Medway, Dominic
- In:
Journal of marketing management : MM
31
(
2015
)
9/10
,
pp. 1090-1112
Persistent link: https://www.econbiz.de/10011405209
Saved in:
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