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~isPartOf:"International review on public and non-profit marketing"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Qualitative market research : an international journal"
~source:"econis"
~subject:"Brand equity"
~subject:"Brand loyalty"
~subject:"Markenartikel"
~subject:"Marketingmanagement"
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Brand equity
Brand loyalty
Markenartikel
Marketingmanagement
Brand management
1,238
Markenführung
1,238
Consumer behaviour
875
Konsumentenverhalten
875
Brand image
699
Markenimage
699
Brand
507
Relationship marketing
340
Beziehungsmarketing
339
Social Web
226
Social web
226
Internet marketing
172
Online-Marketing
172
B-to-B-Marketing
139
Business-to-business marketing
139
Luxury goods
120
Luxusgüter
120
Marketing management
116
Lieferantenmanagement
106
Supplier relationship management
106
Einzelhandel
105
Retail trade
105
Advertising effects
93
Werbewirkung
93
Customer satisfaction
79
Kundenzufriedenheit
79
Social media
70
Customer integration
67
Kundenintegration
67
Emotion
59
Branding
58
Personality psychology
58
Persönlichkeitspsychologie
58
Confidence
55
Vertrauen
55
Markentreue
54
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Undetermined
508
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13
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Article
623
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3
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626
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626
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8
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8
Collection of articles of several authors
3
Sammelwerk
3
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1
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1
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1
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1
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1
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English
626
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Ko, Eunju
8
Melewar, T. C.
8
Phau, Ian
7
Augusto, Mário Gomes
6
Baumgarth, Carsten
6
Dawes, John
6
Gupta, Suraksha
6
Christodoulides, George
5
Foroudi, Pantea
5
Guzman, Francisco
5
Japutra, Arnold
5
Kumar, Vikas
5
Valette-Florence, Pierre
5
Balmer, John M.T.
4
Bang, Nguyen
4
Dennis, Charles
4
Diamantopoulos, Adamantios
4
Khan, Imran
4
Koll, Oliver
4
Merrilees, Bill
4
Paul, Justin
4
Roper, Stuart
4
Shukla, Paurav
4
Teck Ming Tan
4
Torres, Pedro M.
4
Tran, Trang P.
4
Trinh, Giang
4
Veloutsou, Cleopatra
4
Aiello, Gaetano
3
Azar, Salim L.
3
Baghi, Ilaria
3
Baumann, Chris
3
Casidy, Riza
3
Davvetas, Vasileios
3
Dhir, Amandeep
3
Felix, Reto
3
Filieri, Raffaele
3
Gabrielli, Veronica
3
Grohs, Reinhard
3
Kaushal, Vikrant
3
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Published in...
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International review on public and non-profit marketing
Journal of business research : JBR
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of marketing management : MM
Journal of retailing and consumer services
Marketing intelligence & planning
Qualitative market research : an international journal
The journal of brand management : an international journal
276
The journal of product & brand management
222
Industrial marketing management : the international journal for industrial and high-tech firms
116
European journal of marketing : EJM
74
SpringerLink / Bücher
66
Journal of strategic marketing
60
The journal of business & industrial marketing
57
Asia Pacific journal of marketing and logistics
56
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
53
Journal of marketing communications
48
Psychology & marketing
48
International journal of hospitality management
43
Journal of the Academy of Marketing Science
39
Journal of marketing
38
Marketing letters : a journal of research in marketing
38
International marketing review
33
Journal of promotion management : innovations in planning and applied research
33
Journal of promotion management : JPM
32
Cogent business & management
31
European journal of marketing
30
International journal of advertising : the review of marketing communications
30
The journal of consumer marketing
30
Journal of global marketing
29
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
29
Brands and branding
28
Journal of fashion marketing and management
28
The IUP journal of brand management : IJBRM
28
Business horizons
27
International journal of consumer studies
27
Journal of business-to-business marketing
26
Journal of international consumer marketing
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
Journal of retailing
24
International journal of market research : JMRS ; the journal of the Market Research Society
22
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ECONIS (ZBW)
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626
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1
The role of services in creating brand loyalty for B2B manufacturers
Raddats, Chris
;
Roper, Stuart
;
Ashman, Rachel
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549097
Saved in:
2
The market-based assets theory of brand competition
Sharp, Byron
;
Dawes, John
;
Victory, Kirsten
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460818
Saved in:
3
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
4
Hey Google, I trust you! : the consequences of brand anthropomorphism in voice-based artificial intelligence contexts
Patrizi, Michela
;
Šerić, Maja
;
Vernuccio, Maria
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014462234
Saved in:
5
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
6
You fooled me, so I'll tell you about myself! : personnel-related brand betrayal experiences and disclosure of personal information
Teck Ming Tan
;
Salo, Jari
;
Aspara, Jaakko
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014536191
Saved in:
7
Beyond information availability : specifying the dimensions of consumer perceived brand transparency
Sansome, Kate
;
Wilkie, Dean C. H.
;
Conduit, Jodie
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014535967
Saved in:
8
Brand stereotypes : on the relationships with gendered brand personality and agentic and communal values in fostering Consumer–Brand identification
Delgado-Ballester, Elena
;
Fernandez-Sabiote, Estela
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014550957
Saved in:
9
Connecting the dots between brand equity and brand loyalty for retailers : the mediating roles of brand attitudes and word-of-mouth communication
Troiville, Julien
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014551996
Saved in:
10
On the antipodes of love and hate : the conception and measurement of brand polarization
Osuna Ramírez, Sergio Andrés
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014555852
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