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~isPartOf:"International review on public and non-profit marketing"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Qualitative market research : an international journal"
~source:"econis"
~subject:"Brand equity"
~subject:"Customer satisfaction"
~subject:"Markenartikel"
~subject:"Marketingmanagement"
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Brand equity
Customer satisfaction
Markenartikel
Marketingmanagement
Brand management
1,238
Markenführung
1,238
Consumer behaviour
875
Konsumentenverhalten
875
Brand image
699
Markenimage
699
Brand
507
Relationship marketing
340
Beziehungsmarketing
339
Social Web
226
Social web
226
Internet marketing
172
Online-Marketing
172
B-to-B-Marketing
139
Business-to-business marketing
139
Luxury goods
120
Luxusgüter
120
Marketing management
116
Lieferantenmanagement
106
Supplier relationship management
106
Einzelhandel
105
Retail trade
105
Advertising effects
93
Werbewirkung
93
Kundenzufriedenheit
79
Brand loyalty
70
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70
Customer integration
67
Kundenintegration
67
Emotion
59
Branding
58
Personality psychology
58
Persönlichkeitspsychologie
58
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55
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55
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Ko, Eunju
8
Melewar, T. C.
8
Phau, Ian
7
Augusto, Mário Gomes
6
Baumgarth, Carsten
6
Dawes, John
6
Gupta, Suraksha
6
Japutra, Arnold
6
Kumar, Vikas
6
Christodoulides, George
5
Foroudi, Pantea
5
Guzman, Francisco
5
Khan, Imran
5
Park, Jungkun
5
Paul, Justin
5
Valette-Florence, Pierre
5
Veloutsou, Cleopatra
5
Balmer, John M.T.
4
Bang, Nguyen
4
Dennis, Charles
4
Diamantopoulos, Adamantios
4
Koll, Oliver
4
Loureiro, Sandra Maria Correia
4
Merrilees, Bill
4
Molinillo, Sebastian
4
Rahman, Zillur
4
Sarkar, Abhigyan
4
Shukla, Paurav
4
Teck Ming Tan
4
Torres, Pedro M.
4
Tran, Trang P.
4
Trinh, Giang
4
Aiello, Gaetano
3
Azar, Salim L.
3
Baghi, Ilaria
3
Baumann, Chris
3
Casidy, Riza
3
Davvetas, Vasileios
3
Dhir, Amandeep
3
Ekinci, Yuksel
3
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
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International review on public and non-profit marketing
Journal of business research : JBR
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of marketing management : MM
Journal of retailing and consumer services
Marketing intelligence & planning
Qualitative market research : an international journal
The journal of brand management : an international journal
279
The journal of product & brand management
219
Industrial marketing management : the international journal for industrial and high-tech firms
137
European journal of marketing : EJM
77
The journal of business & industrial marketing
75
SpringerLink / Bücher
70
Journal of strategic marketing
62
Asia Pacific journal of marketing and logistics
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
54
International journal of hospitality management
53
Psychology & marketing
50
Journal of marketing communications
47
Journal of the Academy of Marketing Science
45
Journal of marketing
38
Marketing letters : a journal of research in marketing
37
Journal of business-to-business marketing
35
Journal of promotion management : innovations in planning and applied research
35
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
34
Cogent business & management
33
European journal of marketing
31
International marketing review
31
Journal of promotion management : JPM
31
International journal of advertising : the review of marketing communications
30
Journal of global marketing
30
The journal of consumer marketing
30
The IUP journal of brand management : IJBRM
29
Business horizons
28
Journal of fashion marketing and management
28
Brands and branding
27
International journal of consumer studies
27
Journal of international consumer marketing
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
26
Journal of retailing
26
International journal of market research : JMRS ; the journal of the Market Research Society
24
Global business review
23
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ECONIS (ZBW)
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651
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1
The market-based assets theory of brand competition
Sharp, Byron
;
Dawes, John
;
Victory, Kirsten
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460818
Saved in:
2
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
3
Hey Google, I trust you! : the consequences of brand anthropomorphism in voice-based artificial intelligence contexts
Patrizi, Michela
;
Šerić, Maja
;
Vernuccio, Maria
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014462234
Saved in:
4
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
5
You fooled me, so I'll tell you about myself! : personnel-related brand betrayal experiences and disclosure of personal information
Teck Ming Tan
;
Salo, Jari
;
Aspara, Jaakko
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014536191
Saved in:
6
Beyond information availability : specifying the dimensions of consumer perceived brand transparency
Sansome, Kate
;
Wilkie, Dean C. H.
;
Conduit, Jodie
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014535967
Saved in:
7
Brand stereotypes : on the relationships with gendered brand personality and agentic and communal values in fostering Consumer–Brand identification
Delgado-Ballester, Elena
;
Fernandez-Sabiote, Estela
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014550957
Saved in:
8
Connecting the dots between brand equity and brand loyalty for retailers : the mediating roles of brand attitudes and word-of-mouth communication
Troiville, Julien
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014551996
Saved in:
9
On the antipodes of love and hate : the conception and measurement of brand polarization
Osuna Ramírez, Sergio Andrés
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014555852
Saved in:
10
Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
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