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~isPartOf:"International review on public and non-profit marketing"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"The marketing review"
~source:"econis"
~subject:"Brand equity"
~subject:"Konsumentenverhalten"
~subject:"Marketingmanagement"
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Brand equity
Konsumentenverhalten
Marketingmanagement
Brand management
1,231
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1,231
Consumer behaviour
863
Brand image
694
Markenimage
694
Brand
503
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491
Relationship marketing
339
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338
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220
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220
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171
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171
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139
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139
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119
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105
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105
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Supplier relationship management
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Personality psychology
59
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Ko, Eunju
11
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9
Phau, Ian
9
Valette-Florence, Pierre
9
Veloutsou, Cleopatra
9
Japutra, Arnold
8
Melewar, T. C.
8
Diamantopoulos, Adamantios
7
Augusto, Mário Gomes
6
Ekinci, Yuksel
6
Filieri, Raffaele
6
Kumar, Vikas
6
Loureiro, Sandra Maria Correia
6
Park, Jungkun
6
Roy, Sanjit
6
Gupta, Suraksha
5
Guzman, Francisco
5
Hollebeek, Linda D.
5
Khan, Imran
5
Merchant, Altaf
5
Michel, Géraldine
5
Paul, Justin
5
Sarkar, Abhigyan
5
Septianto, Felix
5
Teng, Lefa
5
Aiello, Gaetano
4
Balaji, M. S.
4
Bartikowski, Boris
4
Christodoulides, George
4
Dawes, John
4
Dwivedi, Yogesh Kumar
4
Grohs, Reinhard
4
Kauppinen-Räisänen, Hannele
4
Kumar, Jitender
4
Mandler, Timo
4
Martínez-López, Francisco J.
4
Molinillo, Sebastian
4
Mrad, Mona
4
Mühlbacher, Hans
4
Prentice, Catherine
4
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
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International review on public and non-profit marketing
Journal of business research : JBR
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of marketing management : MM
Journal of retailing and consumer services
Marketing intelligence & planning
The marketing review
The journal of brand management : an international journal
302
The journal of product & brand management
298
Industrial marketing management : the international journal for industrial and high-tech firms
147
European journal of marketing : EJM
98
Asia Pacific journal of marketing and logistics
89
Psychology & marketing
89
Journal of marketing communications
86
International journal of hospitality management
80
Journal of strategic marketing
79
The journal of business & industrial marketing
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
70
SpringerLink / Bücher
69
International journal of advertising : the review of marketing communications
59
Journal of international consumer marketing
58
Journal of promotion management : innovations in planning and applied research
58
Journal of the Academy of Marketing Science
58
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
55
Journal of promotion management : JPM
54
Marketing letters : a journal of research in marketing
54
International journal of internet marketing and advertising : IJIMA
53
International marketing review
52
Journal of marketing
50
Journal of global marketing
48
The journal of consumer marketing
48
Cogent business & management
46
International journal of consumer studies
46
Journal of fashion marketing and management
44
The IUP journal of brand management : IJBRM
43
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of international marketing
36
Journal of retailing
36
Qualitative market research : an international journal
36
International journal of contemporary hospitality management
35
European journal of marketing
34
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ECONIS (ZBW)
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1
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
2
Hey Google, I trust you! : the consequences of brand anthropomorphism in voice-based artificial intelligence contexts
Patrizi, Michela
;
Šerić, Maja
;
Vernuccio, Maria
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014462234
Saved in:
3
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
4
You fooled me, so I'll tell you about myself! : personnel-related brand betrayal experiences and disclosure of personal information
Teck Ming Tan
;
Salo, Jari
;
Aspara, Jaakko
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014536191
Saved in:
5
Beyond information availability : specifying the dimensions of consumer perceived brand transparency
Sansome, Kate
;
Wilkie, Dean C. H.
;
Conduit, Jodie
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014535967
Saved in:
6
Sustainability, brand authenticity and Instagram messaging
Bulmer, Sandy
;
Palakshappa, Nitha
;
Dodds, Sarah
; …
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549576
Saved in:
7
Brand stereotypes : on the relationships with gendered brand personality and agentic and communal values in fostering Consumer–Brand identification
Delgado-Ballester, Elena
;
Fernandez-Sabiote, Estela
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014550957
Saved in:
8
Connecting the dots between brand equity and brand loyalty for retailers : the mediating roles of brand attitudes and word-of-mouth communication
Troiville, Julien
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014551996
Saved in:
9
The impact of self-construal on consumers' intention to write reviews : a trait activation perspective
Chen, Chunfeng
;
Lü, Kevin
;
Zhang, Depeng
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014552012
Saved in:
10
On the antipodes of love and hate : the conception and measurement of brand polarization
Osuna Ramírez, Sergio Andrés
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014555852
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