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~isPartOf:"International review on public and non-profit marketing"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Marketing intelligence & planning"
~source:"econis"
~subject:"Brand equity"
~subject:"Brand management"
~subject:"Marketingmanagement"
~type_genre:"Konferenzbeitrag"
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International review on public and non-profit marketing
Journal of business research : JBR
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of marketing management : MM
Journal of retailing and consumer services
Marketing intelligence & planning
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
10
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
10
International journal of advertising : the quarterly review of marketing communications
9
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
7
The journal of brand management : an international journal
5
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
4
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
4
Designing and communicating experience
3
The international review of retail, distribution and consumer research
3
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Ethics, social responsibility and sustainability in marketing
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Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
2
International studies of management and organization
2
The globalisation of Chinese business : implications for multinational investors
2
The journal of consumer marketing
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Agrarian economy and rural development : realities and perspectives for Romania : 6th edition of the International Symposium
1
Agrarian economy and rural development : realities and perspectives for Romania : 7th edition of the International Symposium
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Agrarian economy and rural development : realities and perspectives for Romania : 8th edition of the International Symposium
1
Bridging the gap between advertising academia and practice
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Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
Conference proceedings trends in business communication 2016
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Economics and Finance Readings : Selected Papers from Asia-Pacific Conference on Economics & Finance, 2021
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Eurasian business perspectives : proceedings of the 26th and 27th Eurasia Business and Economics Society Conferences
1
IEIS 2021 : Proceedings of 8th International Conference on Industrial Economics System and Industrial Security Engineering
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Interdisciplinary management research XVI ; 1
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International journal of quality and service sciences
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International journal of retail & distribution management
1
Management for sustainable and inclusive development in a transforming Asia
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Marketing letters : a journal of research in marketing
1
Mathematics in business management : [International Conference on Mathematics in Engineering and Business Management during 9 - 10 March 2012, Chennai, India]
1
New business and regulatory strategies in the postal sector
1
Proceedings of the 2017 Euro-Asia Conference on Environment and CSR: Tourism, Society and Education Session ; Part 1
1
Proceedings of the 5th International Conference on Economic Management and Green Development
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Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
1
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
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ECONIS (ZBW)
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1
Corporte conflict management on social media brand fan pages
Dineva, Denitsa Petrova
;
Breitsohl, Jan Christian
; …
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 679-698
Persistent link: https://www.econbiz.de/10011746371
Saved in:
2
Business tourists' perceptions of nation brands and capital city brands : a comparison between Dublin/Republic of Ireland, and Cardiff/Wales
Skinner, Heather
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 817-834
Persistent link: https://www.econbiz.de/10011746429
Saved in:
3
Advocating community integrated destination marketing planning in heritage destinations : the case of York
Paddison, Brendan
;
Biggins, Rebecca
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 835-857
Persistent link: https://www.econbiz.de/10011746435
Saved in:
4
Defensive strategy against a private label : building brand premium for retailer cooperation
Choi, Seung-chan
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 335-339
Persistent link: https://www.econbiz.de/10011629447
Saved in:
5
Creation of consumer loyalty and trust in the retailer through store brands : the moderating effect of choice of store brand name
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Yagüe …
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 358-368
Persistent link: https://www.econbiz.de/10011629450
Saved in:
6
Everyday dramas of conscience : navigating identity through creative neutralisations
Ritch, Elaine L.
;
Brownlie, Douglas
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 1012-1032
Persistent link: https://www.econbiz.de/10011612541
Saved in:
7
The branded carnival : the dark magic of consumer excitement
O'Sullivan, Stephen R.
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 1033-1058
Persistent link: https://www.econbiz.de/10011612542
Saved in:
8
Sponsorship effects of brand management : the role of exposure and activity involvement
Grohs, Reinhard
;
Reisinger, Heribert
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 1018-1025
Persistent link: https://www.econbiz.de/10010364054
Saved in:
9
How to grow a brand : retain or acquire customers?
Riebe, Erica
;
Wright, Malcolm
;
Stern, Philip
;
Sharp, Byron
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 990-997
Persistent link: https://www.econbiz.de/10010364060
Saved in:
10
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
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