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~isPartOf:"International review on public and non-profit marketing"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Marketing intelligence & planning"
~source:"econis"
~subject:"Brand equity"
~subject:"Consumer behaviour"
~subject:"Markenartikel"
~subject:"Marketingmanagement"
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Brand equity
Consumer behaviour
Markenartikel
Marketingmanagement
Brand management
1,179
Markenführung
1,179
Konsumentenverhalten
843
Brand image
671
Markenimage
671
Brand
487
Relationship marketing
333
Beziehungsmarketing
332
Social Web
218
Social web
218
Internet marketing
169
Online-Marketing
169
B-to-B-Marketing
136
Business-to-business marketing
136
Luxury goods
116
Luxusgüter
116
Marketing management
111
Einzelhandel
103
Lieferantenmanagement
103
Retail trade
103
Supplier relationship management
103
Advertising effects
91
Werbewirkung
91
Customer satisfaction
79
Kundenzufriedenheit
79
Brand loyalty
70
Customer integration
65
Kundenintegration
65
Social media
65
Personality psychology
58
Persönlichkeitspsychologie
58
Confidence
54
Emotion
54
Markentreue
54
Vertrauen
54
Branding
51
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968
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11
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3
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Ko, Eunju
11
Phau, Ian
10
Veloutsou, Cleopatra
10
Valette-Florence, Pierre
9
Japutra, Arnold
8
Melewar, T. C.
8
Bang, Nguyen
7
Diamantopoulos, Adamantios
7
Augusto, Mário Gomes
6
Baumgarth, Carsten
6
Dawes, John
6
Filieri, Raffaele
6
Gupta, Suraksha
6
Khan, Imran
6
Kumar, Vikas
6
Loureiro, Sandra Maria Correia
6
Park, Jungkun
6
Roy, Sanjit
6
Christodoulides, George
5
Ekinci, Yuksel
5
Guzman, Francisco
5
Hollebeek, Linda D.
5
Merchant, Altaf
5
Michel, Géraldine
5
Molinillo, Sebastian
5
Paul, Justin
5
Roper, Stuart
5
Septianto, Felix
5
Teng, Lefa
5
Aiello, Gaetano
4
Bartikowski, Boris
4
Dwivedi, Yogesh Kumar
4
Foroudi, Pantea
4
Grohs, Reinhard
4
Jebarajakirthy, Charles
4
Kauppinen-Räisänen, Hannele
4
Koll, Oliver
4
Kumar, Jitender
4
Mandler, Timo
4
Martínez-López, Francisco J.
4
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
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International review on public and non-profit marketing
Journal of business research : JBR
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of marketing management : MM
Journal of retailing and consumer services
Marketing intelligence & planning
The journal of brand management : an international journal
370
The journal of product & brand management
325
Industrial marketing management : the international journal for industrial and high-tech firms
159
European journal of marketing : EJM
108
SpringerLink / Bücher
97
Psychology & marketing
95
Asia Pacific journal of marketing and logistics
92
Journal of marketing communications
90
Journal of strategic marketing
86
International journal of hospitality management
84
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
79
The journal of business & industrial marketing
74
Journal of the Academy of Marketing Science
61
Journal of marketing
60
International journal of advertising : the review of marketing communications
59
Journal of international consumer marketing
59
Journal of promotion management : innovations in planning and applied research
59
Journal of promotion management : JPM
58
Marketing letters : a journal of research in marketing
58
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
55
International journal of internet marketing and advertising : IJIMA
53
International marketing review
53
Journal of fashion marketing and management
49
Cogent business & management
48
Journal of global marketing
48
The journal of consumer marketing
48
International journal of consumer studies
47
The IUP journal of brand management : IJBRM
46
European journal of marketing
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
40
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
40
Qualitative market research : an international journal
39
Journal of international marketing
38
Journal of retailing
38
International journal of contemporary hospitality management
37
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ECONIS (ZBW)
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1
The market-based assets theory of brand competition
Sharp, Byron
;
Dawes, John
;
Victory, Kirsten
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460818
Saved in:
2
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
3
Hey Google, I trust you! : the consequences of brand anthropomorphism in voice-based artificial intelligence contexts
Patrizi, Michela
;
Šerić, Maja
;
Vernuccio, Maria
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014462234
Saved in:
4
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
5
You fooled me, so I'll tell you about myself! : personnel-related brand betrayal experiences and disclosure of personal information
Teck Ming Tan
;
Salo, Jari
;
Aspara, Jaakko
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014536191
Saved in:
6
Beyond information availability : specifying the dimensions of consumer perceived brand transparency
Sansome, Kate
;
Wilkie, Dean C. H.
;
Conduit, Jodie
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014535967
Saved in:
7
Sustainability, brand authenticity and Instagram messaging
Bulmer, Sandy
;
Palakshappa, Nitha
;
Dodds, Sarah
; …
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549576
Saved in:
8
Brand stereotypes : on the relationships with gendered brand personality and agentic and communal values in fostering Consumer–Brand identification
Delgado-Ballester, Elena
;
Fernandez-Sabiote, Estela
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014550957
Saved in:
9
Connecting the dots between brand equity and brand loyalty for retailers : the mediating roles of brand attitudes and word-of-mouth communication
Troiville, Julien
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014551996
Saved in:
10
The impact of self-construal on consumers' intention to write reviews : a trait activation perspective
Chen, Chunfeng
;
Lü, Kevin
;
Zhang, Depeng
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014552012
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