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~isPartOf:"International review on public and non-profit marketing"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Marketing intelligence & planning"
~source:"econis"
~subject:"Brand equity"
~subject:"Customer integration"
~subject:"Markenartikel"
~subject:"Marketingmanagement"
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Brand equity
Customer integration
Markenartikel
Marketingmanagement
Brand management
1,179
Markenführung
1,179
Consumer behaviour
843
Konsumentenverhalten
843
Brand image
671
Markenimage
671
Brand
487
Relationship marketing
333
Beziehungsmarketing
332
Social Web
218
Social web
218
Internet marketing
169
Online-Marketing
169
B-to-B-Marketing
136
Business-to-business marketing
136
Luxury goods
116
Luxusgüter
116
Marketing management
111
Einzelhandel
103
Lieferantenmanagement
103
Retail trade
103
Supplier relationship management
103
Advertising effects
91
Werbewirkung
91
Customer satisfaction
79
Kundenzufriedenheit
79
Brand loyalty
70
Kundenintegration
65
Social media
65
Personality psychology
58
Persönlichkeitspsychologie
58
Confidence
54
Emotion
54
Markentreue
54
Vertrauen
54
Branding
51
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621
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623
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2
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623
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Ko, Eunju
9
Phau, Ian
7
Augusto, Mário Gomes
6
Baumgarth, Carsten
6
Dawes, John
6
Melewar, T. C.
6
Veloutsou, Cleopatra
6
Bang, Nguyen
5
Christodoulides, George
5
Foroudi, Pantea
5
Gupta, Suraksha
5
Guzman, Francisco
5
Japutra, Arnold
5
Kumar, Vikas
5
Valette-Florence, Pierre
5
Diamantopoulos, Adamantios
4
Filieri, Raffaele
4
Khan, Imran
4
Koll, Oliver
4
Merrilees, Bill
4
Paul, Justin
4
Rahman, Zillur
4
Richard, Marie-Odile
4
Roy, Sanjit
4
Shukla, Paurav
4
Teck Ming Tan
4
Torres, Pedro M.
4
Tran, Trang P.
4
Trinh, Giang
4
Wallpach, Sylvia von
4
Aiello, Gaetano
3
Azar, Salim L.
3
Baghi, Ilaria
3
Balmer, John M.T.
3
Baumann, Chris
3
Casidy, Riza
3
Davvetas, Vasileios
3
Dennis, Charles
3
Dhir, Amandeep
3
Gabrielli, Veronica
3
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Published in...
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International review on public and non-profit marketing
Journal of business research : JBR
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of marketing management : MM
Journal of retailing and consumer services
Marketing intelligence & planning
The journal of brand management : an international journal
278
The journal of product & brand management
222
Industrial marketing management : the international journal for industrial and high-tech firms
134
European journal of marketing : EJM
73
SpringerLink / Bücher
68
The journal of business & industrial marketing
66
Journal of strategic marketing
63
Asia Pacific journal of marketing and logistics
56
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of marketing communications
49
Psychology & marketing
49
International journal of hospitality management
41
Journal of the Academy of Marketing Science
39
Journal of marketing
37
Marketing letters : a journal of research in marketing
36
Journal of promotion management : innovations in planning and applied research
34
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
33
European journal of marketing
31
International marketing review
31
Journal of promotion management : JPM
31
The journal of consumer marketing
31
Cogent business & management
30
International journal of advertising : the review of marketing communications
30
Journal of fashion marketing and management
30
Business horizons
29
Journal of business-to-business marketing
28
Journal of global marketing
28
Brands and branding
27
International journal of consumer studies
27
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
Journal of international consumer marketing
26
The IUP journal of brand management : IJBRM
26
Qualitative market research : an international journal
25
International journal of contemporary hospitality management
24
International journal of internet marketing and advertising : IJIMA
24
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ECONIS (ZBW)
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1
The market-based assets theory of brand competition
Sharp, Byron
;
Dawes, John
;
Victory, Kirsten
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460818
Saved in:
2
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
3
Hey Google, I trust you! : the consequences of brand anthropomorphism in voice-based artificial intelligence contexts
Patrizi, Michela
;
Šerić, Maja
;
Vernuccio, Maria
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014462234
Saved in:
4
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
5
You fooled me, so I'll tell you about myself! : personnel-related brand betrayal experiences and disclosure of personal information
Teck Ming Tan
;
Salo, Jari
;
Aspara, Jaakko
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014536191
Saved in:
6
Beyond information availability : specifying the dimensions of consumer perceived brand transparency
Sansome, Kate
;
Wilkie, Dean C. H.
;
Conduit, Jodie
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014535967
Saved in:
7
Brand stereotypes : on the relationships with gendered brand personality and agentic and communal values in fostering Consumer–Brand identification
Delgado-Ballester, Elena
;
Fernandez-Sabiote, Estela
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014550957
Saved in:
8
Connecting the dots between brand equity and brand loyalty for retailers : the mediating roles of brand attitudes and word-of-mouth communication
Troiville, Julien
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014551996
Saved in:
9
On the antipodes of love and hate : the conception and measurement of brand polarization
Osuna Ramírez, Sergio Andrés
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014555852
Saved in:
10
Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
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