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~isPartOf:"International review on public and non-profit marketing"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"The marketing review"
~source:"econis"
~subject:"Brand equity"
~subject:"Confidence"
~subject:"Marketingmanagement"
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Brand equity
Confidence
Marketingmanagement
Brand management
1,130
Markenführung
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Consumer behaviour
813
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813
Brand image
659
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Ko, Eunju
4
Melewar, T. C.
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Guzman, Francisco
3
Martínez-López, Francisco J.
3
Mingione, Michela
3
Oliveira, Marta Olivia Rovedder de
3
Aiello, Gaetano
2
Anaya-Sánchez, Rafael
2
Anselmsson, Johan
2
Augusto, Mário Gomes
2
Balmer, John M.T.
2
Banerjee, Saikat
2
Bang, Nguyen
2
Barrio-García, Salvador del
2
Baumgarth, Carsten
2
Christodoulides, George
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Dennis, Charles
2
Foroudi, Pantea
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Hajli, Nick
2
Japutra, Arnold
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Kim, Sang Jin
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Konuk, Faruk Anıl
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Lim, Weng Marc
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2
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Podnar, Klement
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Rahman, Mahabubur
2
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Sharma, Piyush
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Silveira, Cleo Schmitt
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
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International review on public and non-profit marketing
Journal of business research : JBR
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of retailing and consumer services
Marketing intelligence & planning
The marketing review
Industrial marketing management : the international journal for industrial and high-tech firms
119
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71
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62
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59
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39
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SpringerLink / Bücher
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International journal of hospitality management
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22
Asia Pacific journal of marketing and logistics
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Journal of marketing management : MM
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of the Academy of Marketing Science
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Gabler Edition Wissenschaft
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Journal of marketing
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Journal of retailing
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Springer eBook Collection
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International marketing review
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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International journal of advertising : the review of marketing communications
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of global marketing
11
Journal of promotion management : JPM
11
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
11
International journal of retail & distribution management
10
Journal of marketing for higher education
10
Antecedents and outcomes of employee-based brand equity
9
Journal of internet commerce
9
Journal of promotion management : innovations in planning and applied research
9
AMS review : official publication of the Academy of Marketing Science
8
Business horizons
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
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ECONIS (ZBW)
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1
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
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2
Hey Google, I trust you! : the consequences of brand anthropomorphism in voice-based artificial intelligence contexts
Patrizi, Michela
;
Šerić, Maja
;
Vernuccio, Maria
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014462234
Saved in:
3
Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
Saved in:
4
How do social media influencers induce the urge to buy impulsively? : social commerce context
Shamim, Komal
;
Azam, Muhammad
;
Islam, Tahir
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462162
Saved in:
5
The dynamic of employees' trust in their organisation in a corporate brand crisis : the bounce-back effect of organisational identification
De Villartay, Sophie
;
Abid-Dupont, Marie-Aude
; …
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
3/4
,
pp. 260-288
Persistent link: https://www.econbiz.de/10014549752
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6
The impacts of logo dynamism and product types on brand market performance
Wang, Xin
;
Liu, Huimin
;
Chen, Hao
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014368454
Saved in:
7
Brand competitiveness antecedents : the interaction effects of marketing and R&D expenditure
Koshksaray, Amir Abedini
;
Quach, Sara
;
Trinh, Giang
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014373373
Saved in:
8
Fashion and the metaverse : clarifying the domain and establishing a research agenda
Park, Hyejune
;
Lim, Rachel Esther
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014363978
Saved in:
9
Emotion and trust in virtual service assistant design for effective service recovery
Le, Hoang T. P. M.
;
Park, Jungkun
;
Lee, Sangwoo
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364045
Saved in:
10
Why do consumers prefer one brand over another? : the economics and sociology of brand competitiveness
Della Lena, Sebastiano
;
Timming, Andrew R.
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014364496
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