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~isPartOf:"International review on public and non-profit marketing"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of nonprofit & public sector marketing"
~isPartOf:"Policy research working paper : WPS"
~isPartOf:"Prace naukowe / Akademia Ekonomiczna im. Karola Adamieckiego"
~source:"econis"
~subject:"Marketing management"
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Marketing management
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International review on public and non-profit marketing
Journal of marketing communications
Journal of nonprofit & public sector marketing
Policy research working paper : WPS
Prace naukowe / Akademia Ekonomiczna im. Karola Adamieckiego
Journal of marketing for higher education
6
International journal of nonprofit and voluntary sector marketing
5
SpringerLink / Bücher
4
The Routledge companion to nonprofit marketing
4
The evolution of nonprofit marketing
4
Journal of marketing management : MM
3
Journal of strategic marketing
3
Public Sector Marketing Communications, Volume II : Traditional and Digital Perspectives
3
Australasian marketing journal
2
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2
Forum Marketing & Management : Probleme, Konzepte, Lösungen
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Hamburger Schriften zur Marketingforschung
2
Incorporating business models and strategies into social entrepreneurship
2
Lehrbuch
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Marketing intelligence & planning
2
Marketing theory
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Public Sector Marketing Communications Volume I : Public Relations and Brand Communication Perspectives
2
Routledge studies in marketing
2
Springer eBook Collection
2
Springer eBook Collection / Business and Economics
2
Studienbrief / Hochschulverbund Distance Learning / Marketing sozialer und öffentlicher Unternehmen
2
The Jossey-Bass handbook of nonprofit leadership and management
2
Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen : ZögU ; zugleich Organ des Bundesverbandes Öffentliche Dienstleistungen - Deutsche Sektion des CEEP
2
Analele ştiinţifice ale Univerşităţii Alexandru Ioan Cuza din Iaşi / Ştiinţe economice
1
Arbeitsmaterialien zur Raumordnung und Raumplanung
1
Arbeitspapiere des Lehrstuhls für Betriebswirtschaftslehre, insb. Organisation, Personal und Innovation der Westfälischen Wilhelms-Universität Münster
1
Arts marketing : an international journal ; AM
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BK Business
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Beck-Wirtschaftsberater im dtv
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Berichte aus dem Lehrstuhl für Betriebswirtschaftslehre, insb. Marketing : Forschungsbericht
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Cowles Foundation discussion paper
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DUV / Wirtschaftswissenschaft
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Dtv / Beck-Wirtschaftsberater im dtv
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Edward Elgar E-Book Archive
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Emerging trends in business : an interdisciplinary approach
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1
The role of communication in consumer behavior in social and nonprofit marketing : the case of PSP in Portugal
Soares, Daniela Braga
;
Sousa, Bruno
- In:
International review on public and non-profit marketing
19
(
2022
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013168343
Saved in:
2
A stakeholder perspective on the market orientation of Swiss nonprofit organizations
Hersberger-Langloh, Sophie
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
4
,
pp. 395-420
Persistent link: https://www.econbiz.de/10013417407
Saved in:
3
How permeable to cause-related marketing are millennials?
Silva, Susana C.
;
Duarte, Paulo
;
Marinho, Ana Filipa Lopes
- In:
International review on public and non-profit marketing
18
(
2021
)
3
,
pp. 335-360
Persistent link: https://www.econbiz.de/10012617321
Saved in:
4
Measuring the impact of cause-related marketing : a meta-analysis of nonprofit and for-profit alliance campaigns
Rego, Michelle M.
;
Hamilton, Mark
;
Rogers, Dana
- In:
Journal of nonprofit & public sector marketing
33
(
2021
)
4
,
pp. 434-456
Persistent link: https://www.econbiz.de/10012650502
Saved in:
5
Testing the influence of message framing, donation magnitude, and product category in a cause-related marketing context
Kureshi, Sonal
;
Thomas, Sujo
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 268-289
Persistent link: https://www.econbiz.de/10012203476
Saved in:
6
How to connect with your best student prospects : saying the right things, to the right students, in the right media
Goodrich, Kendall
;
Swani, Kunal
;
Munch, James M.
- In:
Journal of marketing communications
26
(
2020
)
4
,
pp. 434-453
Persistent link: https://www.econbiz.de/10012203484
Saved in:
7
Benefits of cause-related marketing for companies and nonprofits : focusing on the roles of self-corporate congruity and issue involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International review on public and non-profit marketing
17
(
2020
)
3
,
pp. 317-330
Persistent link: https://www.econbiz.de/10012292912
Saved in:
8
Market orientation in public service : a comparison between buyers and providers
Molander, Sofia
;
Fellesson, Markus
;
Friman, Margareta
- In:
Journal of nonprofit & public sector marketing
30
(
2018
)
1
,
pp. 74-94
Persistent link: https://www.econbiz.de/10011847867
Saved in:
9
Market orientation of riding schools : a comparison of for profit and nonprofit organizations using structural equation modeling
Wiegandt, Katharina
;
Spiller, Achim
- In:
Journal of nonprofit & public sector marketing
29
(
2017
)
4
,
pp. 465-487
Persistent link: https://www.econbiz.de/10011783991
Saved in:
10
An approach to market orientation in the basic units of public action
Morandeira Arca, Jon
;
Elizagarate Gutiérrez, Victoria de
; …
- In:
International review on public and non-profit marketing
14
(
2017
)
4
,
pp. 409-426
Persistent link: https://www.econbiz.de/10011956180
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