//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International review on public and non-profit marketing"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Qualitative market research : an international journal"
~source:"econis"
~subject:"Brand equity"
~subject:"Markenartikel"
~subject:"Marketingmanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Markenführung"
Narrow search
Delete all filters
| 10 applied filters
Year of publication
From:
To:
Subject
All
Brand equity
Markenartikel
Marketingmanagement
Brand management
636
Markenführung
636
Consumer behaviour
457
Konsumentenverhalten
457
Brand image
348
Markenimage
348
Brand
260
Beziehungsmarketing
173
Relationship marketing
173
Social Web
116
Social web
116
Internet marketing
85
Online-Marketing
85
Einzelhandel
82
Retail trade
82
Marketing management
65
Customer satisfaction
47
Kundenzufriedenheit
47
Brand loyalty
45
Luxury goods
44
Luxusgüter
44
Advertising effects
42
Werbewirkung
42
B-to-B-Marketing
39
Business-to-business marketing
39
Handelsmarke
38
Store brand
38
Markentreue
37
Confidence
34
Vertrauen
34
Emotion
30
Fashion
30
Mode
30
Social media
30
Customer integration
28
Kundenintegration
28
Lieferantenmanagement
26
Supplier relationship management
26
more ...
less ...
Online availability
All
Undetermined
242
Free
5
Type of publication
All
Article
306
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
309
Aufsatz in Zeitschrift
309
Collection of articles of several authors
3
Conference paper
3
Konferenzbeitrag
3
Sammelwerk
3
Aufsatzsammlung
1
Case study
1
Conference proceedings
1
Fallstudie
1
Konferenzschrift
1
more ...
less ...
Language
All
English
309
Author
All
Dawes, John
6
Kumar, Vikas
5
Baumgarth, Carsten
4
Melewar, T. C.
4
Trinh, Giang
4
Augusto, Mário Gomes
3
Baghi, Ilaria
3
Baumann, Chris
3
Casidy, Riza
3
Dhir, Amandeep
3
Felix, Reto
3
Gabrielli, Veronica
3
Japutra, Arnold
3
Kaushal, Vikrant
3
Khan, Imran
3
Loureiro, Sandra Maria Correia
3
Martínez-López, Francisco J.
3
Merrilees, Bill
3
Park, Jungkun
3
Paul, Justin
3
Roper, Stuart
3
Sarkar, Abhigyan
3
Schmidt, Holger J.
3
Shao, Wei
3
Talwar, Shalini
3
Abratt, Russell
2
Anaya-Sánchez, Rafael
2
Anselmsson, Johan
2
Athanasopoulou, Pinelopi
2
Banerjee, Saikat
2
Bang, Nguyen
2
Bhattacharya, Subhajit
2
Boltz, Dirk-Mario
2
Burt, Steven
2
Carrillat, François A.
2
Cova, Bernard
2
Dennis, Charles
2
Dwivedi, Abhishek
2
Eugene Cheng-xi Aw
2
Grace, Debra
2
more ...
less ...
Institution
All
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Published in...
All
International review on public and non-profit marketing
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of marketing management : MM
Journal of retailing and consumer services
Marketing intelligence & planning
Qualitative market research : an international journal
Journal of business research : JBR
297
The journal of brand management : an international journal
269
The journal of product & brand management
216
Industrial marketing management : the international journal for industrial and high-tech firms
116
European journal of marketing : EJM
73
SpringerLink / Bücher
63
Journal of strategic marketing
60
The journal of business & industrial marketing
56
Asia Pacific journal of marketing and logistics
55
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Psychology & marketing
48
Journal of marketing communications
47
International journal of hospitality management
39
Journal of the Academy of Marketing Science
39
Journal of marketing
37
Marketing letters : a journal of research in marketing
36
Journal of promotion management : innovations in planning and applied research
32
International marketing review
31
Journal of promotion management : JPM
31
Cogent business & management
30
European journal of marketing
30
International journal of advertising : the review of marketing communications
30
The journal of consumer marketing
30
Journal of global marketing
28
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
28
Brands and branding
27
Business horizons
27
International journal of consumer studies
27
Journal of fashion marketing and management
27
Journal of business-to-business marketing
26
Journal of international consumer marketing
26
The IUP journal of brand management : IJBRM
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
Journal of retailing
24
International journal of market research : JMRS ; the journal of the Market Research Society
22
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
309
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The market-based assets theory of brand competition
Sharp, Byron
;
Dawes, John
;
Victory, Kirsten
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460818
Saved in:
2
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
3
Hey Google, I trust you! : the consequences of brand anthropomorphism in voice-based artificial intelligence contexts
Patrizi, Michela
;
Šerić, Maja
;
Vernuccio, Maria
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014462234
Saved in:
4
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
5
Decentralised place branding through multiple authors and narratives : the collective branding of a small town in Sweden
Björner, Emma
;
Aronsson, Lars
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
13/14
,
pp. 1587-1612
Persistent link: https://www.econbiz.de/10013466553
Saved in:
6
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
7
In it together : brands benefit after a transgression when perceived as co-owners of the brand community
Kuchmaner, Christina A.
;
Johnson, Jennifer Wiggins
; …
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
3/4
,
pp. 190-216
Persistent link: https://www.econbiz.de/10014549748
Saved in:
8
Antecedents and consequences of the "cancel culture" firestorm journey for brands : is there a possibility for forgiveness?
Costa, Cláudia
;
Azevedo, António
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
3/4
,
pp. 289-312
Persistent link: https://www.econbiz.de/10014549758
Saved in:
9
Minimizing the negative impact of brand deletion
Temprano-García, Víctor
;
Rodríguez-Escudero, Ana Isabel
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 690-706
Persistent link: https://www.econbiz.de/10014332138
Saved in:
10
Two decades of brand hate research : a review and research agenda
Kumar, Ramesh J.
;
Jebarajakirthy, Charles
;
Maseeh, …
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 763-789
Persistent link: https://www.econbiz.de/10014332144
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->