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~isPartOf:"International review on public and non-profit marketing"
~isPartOf:"Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action"
~isPartOf:"Psychology & marketing"
~isPartOf:"The Jossey-Bass handbook of nonprofit leadership and management"
~subject:"Arbeitszufriedenheit"
~subject:"Konsumentenverhalten"
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Arbeitszufriedenheit
Konsumentenverhalten
Nonprofit marketing
47
Nonprofit-Marketing
47
Nonprofit organization
30
Nonprofit-Organisation
30
Fundraising
23
Charitable organization
14
Charity
14
Consumer behaviour
14
Gemeinnützige Organisation
14
Wohltätigkeit
14
Marketing management
7
Marketingmanagement
7
Social Web
7
Social web
7
USA
7
United States
7
fundraising
7
Beziehungsmarketing
6
Brand management
6
Cause-Related Marketing
6
Cause-related marketing
6
Markenführung
6
Relationship marketing
6
Altruism
5
Altruismus
5
Confidence
5
Internet marketing
5
Online-Marketing
5
Vertrauen
5
Advertising effects
4
Brand image
4
Markenimage
4
Motivation
4
Werbewirkung
4
Donation
3
Ehrenamtliche Arbeit
3
Employee retention
3
Mitarbeiterbindung
3
Personality psychology
3
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Bakini, Fatma
1
Bortree, Denise Sevick
1
Campagnaro Teixeira, Arilda Magna
1
Carpenter, Kathryn
1
Chaabouni, Amel
1
Costa Júnior, Lindemberg
1
Deb, Madhurima
1
Duarte, Paulo
1
Ford, John B.
1
Graça, Sandra Simas
1
Gross, Hellen P.
1
Han, Min Chung
1
Huang, Yan
1
Jeong, Hyun Ju
1
Johnson, Jennifer Wiggins
1
Jridi, Kaouther
1
Kim, Jihye
1
LaTour, Kathryn A.
1
LaTour, Michael S.
1
Long Hoang Le
1
Mainardes, Emerson Wagner
1
Marinho, Ana Filipa Lopes
1
Merchant, Altaf
1
Niu, Huan
1
Peck, Joann
1
Phuong Nhi Nguyen Pham
1
Quang An Ha
1
Rottler, Maren
1
Sargeant, Adrian
1
Schweidel, David A.
1
Shang, Jen
1
Silva, Leonilde Conceição da
1
Silva, Susana C.
1
Soares, Daniela Braga
1
Sousa, Bruno
1
Vlačić, Božidar
1
Wang, Han
1
Waters, Richard D.
1
Xiao, Anli
1
Zheng, Chundong
1
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International review on public and non-profit marketing
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
Psychology & marketing
The Jossey-Bass handbook of nonprofit leadership and management
International journal of nonprofit and voluntary sector marketing
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of nonprofit & public sector marketing
3
Kompendium Kulturmarketing : Handbuch für Studium und Praxis
3
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
2
Journal of business research : JBR
2
Journal of marketing
2
Journal of marketing communications
2
Journal of philanthropy and marketing
2
Nonprofit management & leadership
2
CESifo working papers
1
Contemporary research in e-branding
1
Cultural studies and anti-consumerism : a critical encounter
1
Discussion papers / CEPR
1
Green advertising and the reluctant consumer
1
Handbook of research on effective marketing in contemporary globalism
1
Handbuch Spendenwesen : bessere Organisation, Transparenz, Kontrolle, Wirtschaftlichkeit und Wirksamkeit von Spendenwerken
1
International journal of Islamic and Middle Eastern finance and management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of nonprofit & voluntary sector marketing
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of electronic commerce research : JECR
1
Journal of euromarketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Journal of promotion management : innovations in planning and applied research
1
Journal of public policy & marketing
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of retailing and consumer services
1
Management research review
1
Nonprofit and voluntary sector quarterly
1
Nonprofit marketing : sectoral applications
1
Qualitative market research : an international journal
1
Services marketing quarterly
1
Texte zur Wirtschafts- und Sozialethik : TWS
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
15
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1
No browsing, no donating : the impact of title and forwarder on browsing intention of online charity fundraising
Zheng, Chundong
;
Niu, Huan
;
Wang, Han
- In:
International review on public and non-profit marketing
21
(
2024
)
1
,
pp. 27-49
Persistent link: https://www.econbiz.de/10014501137
Saved in:
2
Increasing donor's perceived value from charitable involvement : a multi-segment approach to the American donor market
Graça, Sandra Simas
- In:
International review on public and non-profit marketing
20
(
2023
)
4
,
pp. 829-852
Persistent link: https://www.econbiz.de/10014437263
Saved in:
3
The role of communication in consumer behavior in social and nonprofit marketing : the case of PSP in Portugal
Soares, Daniela Braga
;
Sousa, Bruno
- In:
International review on public and non-profit marketing
19
(
2022
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013168343
Saved in:
4
What facilitate people to do charity? : the impact of brand anthropomorphism, brand familiarity and brand trust on charity support intention
Quang An Ha
;
Phuong Nhi Nguyen Pham
;
Long Hoang Le
- In:
International review on public and non-profit marketing
19
(
2022
)
4
,
pp. 835-859
Persistent link: https://www.econbiz.de/10013483868
Saved in:
5
Designing social media fundraising messages : an experimental approach to understanding how message concreteness and framing influence donation intentions
Xiao, Anli
;
Huang, Yan
;
Bortree, Denise Sevick
;
Waters, …
- In:
Nonprofit and voluntary sector quarterly : journal of …
51
(
2022
)
4
,
pp. 832-856
Persistent link: https://www.econbiz.de/10013391983
Saved in:
6
Cause-related marketing : scepticism and warm glow as impacts of donation size on purchase intention
Chaabouni, Amel
;
Jridi, Kaouther
;
Bakini, Fatma
- In:
International review on public and non-profit marketing
18
(
2021
)
1
,
pp. 129-150
Persistent link: https://www.econbiz.de/10012428316
Saved in:
7
Thumbs down on "likes"? : the impact of Facebook reactions on online consumers’ nonprofit engagement behavior
Han, Min Chung
- In:
International review on public and non-profit marketing
18
(
2021
)
2
,
pp. 255-272
Persistent link: https://www.econbiz.de/10012545539
Saved in:
8
How permeable to cause-related marketing are millennials?
Silva, Susana C.
;
Duarte, Paulo
;
Marinho, Ana Filipa Lopes
- In:
International review on public and non-profit marketing
18
(
2021
)
3
,
pp. 335-360
Persistent link: https://www.econbiz.de/10012617321
Saved in:
9
The impact of scepticism in cause-related marketing campaigns on audiences’ behavioural intentions with religiosity as a moderator : focused study on nonprofit organizations in Ind...
Deb, Madhurima
- In:
International review on public and non-profit marketing
18
(
2021
)
3
,
pp. 387-401
Persistent link: https://www.econbiz.de/10012617327
Saved in:
10
Benefits of cause-related marketing for companies and nonprofits : focusing on the roles of self-corporate congruity and issue involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International review on public and non-profit marketing
17
(
2020
)
3
,
pp. 317-330
Persistent link: https://www.econbiz.de/10012292912
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