//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International review on public and non-profit marketing"
~isPartOf:"Policy research working paper : WPS"
~subject:"Gemeinnützige Organisation"
~subject:"Marketing management"
~subject:"Marketingmanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Public Sector"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Gemeinnützige Organisation
Marketing management
Marketingmanagement
Öffentlicher Sektor
37
Public sector
36
Nonprofit marketing
32
Nonprofit-Marketing
32
Nonprofit organization
20
Nonprofit-Organisation
20
Public sector pay
17
Vergütungssystem im öffentlichen Dienst
17
Civil service
14
Fundraising
14
Öffentlicher Dienst
14
Consumer behaviour
13
Konsumentenverhalten
13
Nonprofit management
12
Nonprofit-Management
12
Charitable organization
9
Charity
9
Wohltätigkeit
9
Lohnstruktur
8
Privatwirtschaft
8
Wage structure
8
Private sector
7
Public services
7
Öffentliche Dienstleistung
7
Administrative reform
6
Developing countries
6
Entwicklungsländer
6
Public expenditure
6
Theorie
6
Theory
6
Verwaltungsreform
6
Öffentliche Ausgaben
6
Beziehungsmarketing
5
Brand management
5
Customer satisfaction
5
Indonesia
5
Indonesien
5
more ...
less ...
Online availability
All
Undetermined
15
Type of publication
All
Article
15
Type of publication (narrower categories)
All
Article in journal
15
Aufsatz in Zeitschrift
15
Case study
1
Fallstudie
1
Language
All
English
15
Author
All
Acebrón, Laurentino Bello
1
Al-Wugayan, Adel A. A.
1
Bauer, Steven
1
Campagnaro Teixeira, Arilda Magna
1
Carvalho, Amélia
1
Chiu, Weisheng
1
Costa Júnior, Lindemberg
1
Duarte, Paulo
1
Elizagarate Gutiérrez, Victoria de
1
Ferreira, Marisa R.
1
García, Marta Rey
1
Gomez-Arias, J. Tomas
1
González, Luis Ignacio Álvarez
1
Graça, Sandra Simas
1
Jeong, Hyun Ju
1
Kim, Jihye
1
Kolhede, Eric
1
Kotzaivazoglou, Iordanis
1
Labaien Egiguren, Irati
1
Labban, Alice
1
Lee, Young-Joo
1
Lima, Sandra
1
Long Hoang Le
1
Mainardes, Emerson Wagner
1
Marinho, Ana Filipa Lopes
1
Morandeira Arca, Jon
1
Niu, Huan
1
Novell, Corinne
1
Phuong Nhi Nguyen Pham
1
Quang An Ha
1
Silva, Leonilde Conceição da
1
Silva, Susana C.
1
Soares, Daniela Braga
1
Sousa, Bruno
1
Vlačić, Božidar
1
Wang, Han
1
Won, Doyeon
1
Zheng, Chundong
1
more ...
less ...
Published in...
All
International review on public and non-profit marketing
Policy research working paper : WPS
Journal of nonprofit & public sector marketing
10
The handbook of human services management
10
SpringerLink / Bücher
7
Journal of marketing for higher education
6
Journal of philanthropy and marketing
6
Nonprofit management & leadership
6
International journal of nonprofit and voluntary sector marketing
5
Nonprofit and voluntary sector quarterly
5
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
4
The Routledge companion to nonprofit marketing
4
The evolution of nonprofit marketing
4
Edition SocialManagement
3
Forschung und Entwicklung in der Sozialwirtschaft
3
International journal of nonprofit & voluntary sector marketing
3
Journal of business research : JBR
3
Journal of marketing communications
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of marketing management : MM
3
Journal of strategic marketing
3
Lehrbuch
3
Nonprofit marketing : sectoral applications
3
Psychology & marketing
3
Public Sector Marketing Communications, Volume II : Traditional and Digital Perspectives
3
Schriften zur öffentlichen Verwaltung und öffentlichen Wirtschaft
3
Australasian marketing journal
2
DBI-Materialien
2
EBL-Schweitzer
2
Edition Sozialwirtschaft
2
Europa sozial managen : Werte - Wettbewerb - Finanzen; Bericht über den 5. Kongress der Sozialwirtschaft vom 26. und 27. April 2007 in Magdeburg
2
Forum Marketing & Management : Probleme, Konzepte, Lösungen
2
Hamburger Schriften zur Marketingforschung
2
IW-Analysen : Forschungsberichte aus dem Institut der Deutschen Wirtschaft Köln
2
Incorporating business models and strategies into social entrepreneurship
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
2
Leadership in sozialen Organisationen
2
Marketing intelligence & planning
2
Marketing theory
2
Prace naukowe / Akademia Ekonomiczna im. Karola Adamieckiego
2
more ...
less ...
Source
All
ECONIS (ZBW)
15
Showing
1
-
10
of
15
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
No browsing, no donating : the impact of title and forwarder on browsing intention of online charity fundraising
Zheng, Chundong
;
Niu, Huan
;
Wang, Han
- In:
International review on public and non-profit marketing
21
(
2024
)
1
,
pp. 27-49
Persistent link: https://www.econbiz.de/10014501137
Saved in:
2
Celebrity appeal effectiveness in donating to the cause : popular culture vs. religious celebrities
Al-Wugayan, Adel A. A.
- In:
International review on public and non-profit marketing
20
(
2023
)
2
,
pp. 369-391
Persistent link: https://www.econbiz.de/10014383317
Saved in:
3
Examining the impact of mindsets on donation intentions to homelessness charities via parallel serial mediation
Labban, Alice
;
Novell, Corinne
;
Bauer, Steven
- In:
International review on public and non-profit marketing
20
(
2023
)
1
,
pp. 225-244
Persistent link: https://www.econbiz.de/10014252158
Saved in:
4
Increasing donor's perceived value from charitable involvement : a multi-segment approach to the American donor market
Graça, Sandra Simas
- In:
International review on public and non-profit marketing
20
(
2023
)
4
,
pp. 829-852
Persistent link: https://www.econbiz.de/10014437263
Saved in:
5
Segmentation of individual donors to charitable organizations
Kolhede, Eric
;
Gomez-Arias, J. Tomas
- In:
International review on public and non-profit marketing
19
(
2022
)
2
,
pp. 333-365
Persistent link: https://www.econbiz.de/10013268083
Saved in:
6
The role of communication in consumer behavior in social and nonprofit marketing : the case of PSP in Portugal
Soares, Daniela Braga
;
Sousa, Bruno
- In:
International review on public and non-profit marketing
19
(
2022
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013168343
Saved in:
7
What facilitate people to do charity? : the impact of brand anthropomorphism, brand familiarity and brand trust on charity support intention
Quang An Ha
;
Phuong Nhi Nguyen Pham
;
Long Hoang Le
- In:
International review on public and non-profit marketing
19
(
2022
)
4
,
pp. 835-859
Persistent link: https://www.econbiz.de/10013483868
Saved in:
8
How permeable to cause-related marketing are millennials?
Silva, Susana C.
;
Duarte, Paulo
;
Marinho, Ana Filipa Lopes
- In:
International review on public and non-profit marketing
18
(
2021
)
3
,
pp. 335-360
Persistent link: https://www.econbiz.de/10012617321
Saved in:
9
Web disclosure of institutional information in nonprofit organizations : an approach in Portuguese charities
Carvalho, Amélia
;
Ferreira, Marisa R.
;
Lima, Sandra
- In:
International review on public and non-profit marketing
17
(
2020
)
1
,
pp. 41-58
Persistent link: https://www.econbiz.de/10012172970
Saved in:
10
Benefits of cause-related marketing for companies and nonprofits : focusing on the roles of self-corporate congruity and issue involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International review on public and non-profit marketing
17
(
2020
)
3
,
pp. 317-330
Persistent link: https://www.econbiz.de/10012292912
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->