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~isPartOf:"International small business journal : researching entrepreneurship"
~isPartOf:"Journal of international entrepreneurship"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Marketing management"
~subject:"Unternehmensgründung"
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Search: "Strategisches Management"
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Marketing management
Unternehmensgründung
Strategic management
81
Strategisches Management
81
Market entry
59
Markteintritt
59
Competitive strategy
52
Wettbewerbsstrategie
52
Theorie
42
Theory
42
KMU
29
SME
29
Business start-up
25
Game theory
25
Spieltheorie
25
Entrepreneurship
24
Entrepreneurship approach
24
competitive strategy
23
Firm performance
20
Unternehmenserfolg
20
Competition
18
Wettbewerb
18
Multinationales Unternehmen
17
Transnational corporation
17
Globalisierung
16
Globalization
16
International market entry
15
Internationaler Markteintritt
15
Marketingmanagement
15
Innovation
12
Preismanagement
12
Pricing strategy
12
USA
12
Consumer behaviour
11
Konsumentenverhalten
11
United States
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pricing
10
Resource-based view
9
Ressourcenorientierter Ansatz
9
marketing
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38
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38
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38
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Evers, Natasha
2
Gliga, Gabriela
2
Raju, Jagmohan Singh
2
Rialp Criado, Alex
2
Wales, William
2
Wright, Mike
2
Agrawal, Ajay
1
Alves, Jose C.
1
Anokhin, Sergey
1
Basu, Anuradha
1
Batra, Safal
1
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1
Bocquet, Rachel
1
Boulding, William
1
Breuillot, Angélique
1
Brown, Christina L.
1
Cachon, Gérard
1
Caldieraro, Fabio
1
Caldwell, Kate
1
Ceccagnoli, Marco
1
Chan, Tat
1
Christen, Markus
1
Chrysostome, Elie Virgile
1
Conti, Raffaele
1
Cruz, Eduardo Picanço
1
Defourny, Boris
1
Dowling, Michael
1
Eliashberg, Jehoshua
1
Falcão, Roberto Pessoa de Queiroz
1
Favre-Bonté, Véronique
1
Forman, Christopher
1
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1
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1
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1
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1
Guzman, Jorge
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Gyoshev, Bojidar S
1
Gómez, Miguel I.
1
Habib, Michel Antoine
1
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International small business journal : researching entrepreneurship
Journal of international entrepreneurship
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
60
SpringerLink / Bücher
43
Industrial marketing management : the international journal for industrial and high-tech firms
42
Journal of strategic marketing
33
Journal of business venturing
28
Small business economics : an entrepreneurship journal
27
International entrepreneurship and management journal
26
Europäische Hochschulschriften / 5
23
Strategic management journal
23
Gabler Edition Wissenschaft
20
Strategic entrepreneurship journal : SEJ
20
NBER working paper series
19
Business horizons
17
European journal of marketing : EJM
17
Discussion paper series / IZA
16
International journal of entrepreneurship and small business
16
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
15
NBER Working Paper
15
Springer eBook Collection / Business and Economics
14
Technological forecasting & social change : an international journal
14
IZA Discussion Paper
13
Small business economics : an international journal
13
Working paper / National Bureau of Economic Research, Inc.
13
Entrepreneurship, theory and practice : ET & P
12
Faculty & research / Insead : working paper series
12
Springer eBook Collection
12
IEEE transactions on engineering management : EM
11
Journal of the Academy of Marketing Science
11
Journal of business economics : JBE
10
Lehrbuch
10
Management decision : MD
10
Papers on entrepreneurship, growth and public policy
10
The journal of business & industrial marketing
10
CESifo working papers
9
Entrepreneurship research journal : ERJ
9
European journal of international management : EJIM
9
International journal of entrepreneurial venturing
9
Journal of international marketing
9
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ECONIS (ZBW)
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1
Navigating the internationalization process : strategic resources for early internationalizing firms
Breuillot, Angélique
;
Bocquet, Rachel
;
Favre-Bonté, …
- In:
Journal of international entrepreneurship
20
(
2022
)
2
,
pp. 282-315
Persistent link: https://www.econbiz.de/10013443870
Saved in:
2
Too popular, too fast : optimal advertising and entry timing in markets with peer influence
Fruchter, Gila E.
;
Prasad, Ashutosh
;
Van Den Bulte, …
- In:
Management science : journal of the Institute for …
68
(
2022
)
6
,
pp. 4725-4741
Persistent link: https://www.econbiz.de/10013369116
Saved in:
3
Unlocking the relationship between entrepreneurial orientation and international performance : a systematic review
Lu, Yang
;
Zuo, Peixin
;
Alves, Jose C.
;
Wang, Jinliang
- In:
Journal of international entrepreneurship
21
(
2023
)
4
,
pp. 464-504
Persistent link: https://www.econbiz.de/10014502369
Saved in:
4
Measuring founding strategy
Guzman, Jorge
;
Li, Aishen
- In:
Management science : journal of the Institute for …
69
(
2023
)
1
,
pp. 101-118
Persistent link: https://www.econbiz.de/10014288444
Saved in:
5
Following the customers : dynamic competitive repositioning
Ning, Z. Eddie
;
Villas-Boas, J. Miguel
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 1002-1018
Persistent link: https://www.econbiz.de/10012878402
Saved in:
6
Sequential learning in designing marketing campaigns for market entry
Moazeni, Somayeh
;
Defourny, Boris
;
Wilczak, Monika J.
- In:
Management science : journal of the Institute for …
66
(
2020
)
9
,
pp. 4226-4245
Persistent link: https://www.econbiz.de/10012297820
Saved in:
7
Market orientation and strategic decisions on immigrant and ethnic small firms
Cruz, Eduardo Picanço
;
Falcão, Roberto Pessoa de Queiroz
- In:
Journal of international entrepreneurship
18
(
2020
)
2
,
pp. 227-255
Persistent link: https://www.econbiz.de/10012299261
Saved in:
8
Enabling entrepreneurial choice
Agrawal, Ajay
;
Gans, Joshua
;
Stern, Scott
- In:
Management science : journal of the Institute for …
67
(
2021
)
9
,
pp. 5510-5524
Persistent link: https://www.econbiz.de/10012650109
Saved in:
9
The role of brand image and product characteristics on firms' entry and OEM decisions
Caldieraro, Fabio
- In:
Management science : journal of the Institute for …
62
(
2016
)
11
,
pp. 3327-3350
Persistent link: https://www.econbiz.de/10011617130
Saved in:
10
The dark side of the entrepreneurial orientation and market orientation interplay : a new product development perspective
Morgan, Todd
;
Anokhin, Sergey
;
Kretinin, Andrey
; …
- In:
International small business journal : researching …
33
(
2015
)
7
,
pp. 731-751
Persistent link: https://www.econbiz.de/10011384182
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