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~isPartOf:"International small business journal : researching entrepreneurship"
~isPartOf:"Journal of operations management"
~language:"eng"
~subject:"Marketing"
~subject:"Production management"
~subject:"SME"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Graue Literatur"
~type_genre:"Working Paper"
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Search: subject:"Customer relationship management"
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Marketing
Production management
SME
Beziehungsmarketing
22
Relationship marketing
22
Einzelhandel
7
Retail trade
7
Consumer behaviour
6
E-commerce
6
Electronic Commerce
6
Konsumentenverhalten
6
Online retailing
6
Online-Handel
6
KMU
4
Lieferantenmanagement
4
Lieferkette
4
Supplier relationship management
4
Supply chain
4
Multichannel strategy
3
Multikanalvertrieb
3
Betriebliche Wertschöpfung
2
Business services
2
Customer satisfaction
2
Dienstleistungsqualität
2
Distribution channel
2
Innovation
2
Kundenzufriedenheit
2
Marketing management
2
Marketingmanagement
2
Produktionswirtschaft
2
Service quality
2
Unternehmensdienstleistung
2
Value creation
2
Vertriebsweg
2
professional services
2
Artificial intelligence
1
Automation
1
Automatisierung
1
Bekleidungsindustrie
1
Berufsbildung
1
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Aufsatz in Zeitschrift
Graue Literatur
Working Paper
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6
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1
Non-commercial literature
1
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English
Author
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Hübner, Alexander
2
Leeuw, Sander de
2
Rooderkerk, Robert
2
Armstrong, Gillian
1
DeHoratius, Nicole
1
Donnelly, Christina
1
Fearne, Andrew P.
1
Frankel, Robert
1
Lengler, Jorge F. B.
1
Martínez-López, Francisco J.
1
Mollenkopf, Diane A.
1
Patterson, Paul G.
1
Peltier, James
1
Perin, Marcelo Gattermann
1
Russo, Ivan
1
Sampaio, Cláudio Hoffmann
1
Sarapaivanich, Naruanard
1
Schibrowsky, John A.
1
Simmons, Geoffrey
1
Sousa, Carlos M. P.
1
Zhao, Yushan
1
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International small business journal : researching entrepreneurship
Journal of operations management
Journal of business research : JBR
23
The journal of business & industrial marketing
18
Industrial marketing management : the international journal for industrial and high-tech firms
17
Journal of business-to-business marketing
10
Journal of small business and enterprise development
9
Cogent business & management
8
Journal of strategic marketing
8
Journal of the Academy of Marketing Science
7
Marketing intelligence & planning
7
Asia Pacific journal of marketing and logistics
6
European journal of marketing : EJM
6
International journal of electronic customer relationship management : IJECRM
6
Journal of retailing and consumer services
6
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
6
Business horizons
5
Journal of modelling in management
5
The service industries journal
5
Central European business review : CEBR
4
International journal of economic perspectives : IJEP
4
Journal of marketing management : MM
4
The marketing review
4
International journal of contemporary hospitality management
3
International journal of entrepreneurship and small business
3
International journal of innovation management
3
International journal of logistics systems and management
3
International journal of production economics
3
International journal of retail & distribution management
3
International journal of technoentrepreneurship : IJTE
3
Journal of East European management studies : JEEMS
3
Journal of Islamic marketing
3
Journal of business ethics : JOBE
3
Journal of customer behaviour
3
Journal of euromarketing
3
Journal of financial services marketing : JFSM
3
Journal of historical research in marketing
3
Journal of open innovation : technology, market, and complexity
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of research in marketing and entrepreneurship : JRME
3
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ECONIS (ZBW)
7
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date (oldest first)
1
Advancing the marketing-operations interface in omnichannel retail
Rooderkerk, Robert
;
Leeuw, Sander de
;
Hübner, Alexander
- In:
Journal of operations management
69
(
2023
)
2
,
pp. 188-196
Persistent link: https://www.econbiz.de/10014293327
Saved in:
2
Special issue: managing the marketing-operations interface in omnichannel retail
Rooderkerk, Robert
(
ed.
);
Leeuw, Sander de
(
ed.
); …
-
2023
Persistent link: https://www.econbiz.de/10014293339
Saved in:
3
The antecedents of export performance of Brazilian small and medium-sized enterprises (SMEs) : the non-linear effects of customer orientation
Lengler, Jorge F. B.
;
Sousa, Carlos M. P.
;
Perin, …
- In:
International small business journal : researching …
34
(
2016
)
5
,
pp. 701-727
Persistent link: https://www.econbiz.de/10011528107
Saved in:
4
Digital loyalty card "big data" and small business marketing : formal versus informal or complementary?
Donnelly, Christina
;
Simmons, Geoffrey
;
Armstrong, Gillian
- In:
International small business journal : researching …
33
(
2015
)
4
,
pp. 422-442
Persistent link: https://www.econbiz.de/10011284312
Saved in:
5
The role of interpersonal communication in developing small-medium size enterprise (SME) client loyalty toward an audit firm
Sarapaivanich, Naruanard
;
Patterson, Paul G.
- In:
International small business journal : researching …
33
(
2015
)
8
,
pp. 882-900
Persistent link: https://www.econbiz.de/10011384220
Saved in:
6
Creating value through returns management : exploring the marketing-operations interface
Mollenkopf, Diane A.
;
Frankel, Robert
;
Russo, Ivan
- In:
Journal of operations management
29
(
2011
)
5
,
pp. 391-403
Persistent link: https://www.econbiz.de/10009129659
Saved in:
7
Understanding the antecedents to the adoption of CRM technology by small retailers
Peltier, James
;
Schibrowsky, John A.
;
Zhao, Yushan
- In:
International small business journal : researching …
27
(
2009
)
3
,
pp. 307-336
Persistent link: https://www.econbiz.de/10003856476
Saved in:
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