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~isPartOf:"Internationalisierung von Vertrieb und Handel"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"The journal of brand management : an international journal"
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Search: subject:"Internationales Marketing"
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International marketing
68
Internationales Marketing
68
Brand management
35
Consumer behaviour
35
Konsumentenverhalten
35
Markenführung
35
Brand image
26
Markenimage
26
Cultural identity
12
Kulturelle Identität
12
Brand
10
Globalisierung
10
Globalization
10
Markenartikel
10
Designation of origin
9
Herkunftsbezeichnung
9
Multinationales Unternehmen
7
Transnational corporation
7
Welt
7
World
7
China
6
Internal branding
6
Marketing management
5
Marketingmanagement
5
National culture
5
Nationalkultur
5
Brand extension
4
Comparison
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Deutschland
4
Emerging economies
4
Germany
4
International market entry
4
Internationaler Markteintritt
4
Internet marketing
4
Markentransfer
4
Online-Marketing
4
Schwellenländer
4
Vergleich
4
Consumer goods industry
3
Consumer goods marketing
3
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67
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59
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59
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9
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9
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3
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English
59
German
9
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Huff, Lenard C.
2
Manrai, Ajay K.
2
Punyatoya, Plavini
2
Tsai, Wanhsiu Sunny
2
Aarts, Pieter
1
Agnihotri, Arpita
1
Agnoli, Lara
1
Alarcón-del-Amo, María-del-Carmen
1
Allred, Anthony T.
1
Altshuler, Liliya
1
Angerer, Thomas
1
Asmat Nizam Abdul Talib
1
Athanasopoulou, Pinelopi
1
Aulōnitēs, Geōrgios I.
1
Bandyopadhyay, Subir
1
Banerjee, Saikat
1
Barbro, Patrick A.
1
Barros-Arrieta, David
1
Barth, Klaus
1
Batt, Verena
1
Baumgarth, Carsten
1
Begalli, Diego
1
Belz, Christian
1
Bhattacharya, Saurabh
1
Biedenbach, Galina
1
Biedenbach, Thomas
1
Bizarrias, Flávio Santino
1
Borges, Adilson
1
Brengman, Malaika
1
Bruhn, Manfred
1
Burmann, Christoph
1
Cao, Wen
1
Capitello, Roberta
1
Chakraborty, Goutam
1
Chen, Changdong
1
Choi, Sunmee
1
Chu, Shu-chuan
1
Cook, Michael P.
1
Cucato, Jussara da S. T.
1
Dalmoro, Marlon
1
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Internationalisierung von Vertrieb und Handel
Journal of international consumer marketing
The journal of brand management : an international journal
International marketing review
132
Journal of international marketing
122
Journal of global marketing
111
Journal of business research : JBR
102
International business review : the official journal of the European International Business Academy
44
Europäische Hochschulschriften / 5
42
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
42
SpringerLink / Bücher
42
Industrial marketing management : the international journal for industrial and high-tech firms
41
Advances in international marketing
38
Handbook of research in international marketing
26
Journal of euromarketing
26
Management international review : mir ; journal of international business
25
Asia Pacific journal of marketing and logistics
24
European journal of marketing : EJM
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
International journal of advertising : the quarterly review of marketing communications
18
Journal of strategic marketing
18
Journal of the Academy of Marketing Science
18
The SAGE handbook of international marketing
18
Gabler Edition Wissenschaft
17
The journal of business & industrial marketing
17
International journal of business and globalisation : IJBG
16
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
15
Journal of world business : JWB
15
Springer eBook Collection
15
The journal of product & brand management
15
Arbeitspapier / Institut für Marketing, Universität Mannheim
14
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
14
European journal of international management : EJIM
14
Handbook of research on international advertising
14
Journal of marketing
14
Marketing intelligence & planning
14
International marketing ; Vol. 1
13
International marketing ; Vol. V
13
Journal of macromarketing : examining the interactions among markets, marketing, and society
13
Journal of marketing management : MM
13
Research handbook on export marketing
13
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ECONIS (ZBW)
68
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1
Organizational resilience and internal branding : investigating the effects triggered by self-service technology
Biedenbach, Galina
;
Biedenbach, Thomas
;
Hultén, Peter
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 420-433
Persistent link: https://www.econbiz.de/10013270451
Saved in:
2
An examination of the effects of consumer ethnocentrism, consumer internationalism and consumer cosmopolitanism toward products from China in Malaysia
Samshul-Amry Abd-Latif
;
Asmat Nizam Abdul Talib
;
Mazni Saad
- In:
Journal of international consumer marketing
36
(
2024
)
3
,
pp. 224-241
Persistent link: https://www.econbiz.de/10014575036
Saved in:
3
Brand heritage across cultures : U.S.A., France and South Korea
Pecot, Fabien
;
Rose, Gregory
;
Merchant, Altaf
;
Choi, Sunmee
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 49-60
Persistent link: https://www.econbiz.de/10013493085
Saved in:
4
Xenocentrism, ethnocentrism, and global culture influence on consumer preference for global and local brands
Cucato, Jussara da S. T.
;
Bizarrias, Flávio Santino
; …
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 351-366
Persistent link: https://www.econbiz.de/10014321486
Saved in:
5
To what extent should emerging brands maintain distinctiveness in the global market? : the effect of brand isomorphism level on brand evaluation
Chen, Changdong
;
Jiang, Ruochen
- In:
Journal of international consumer marketing
34
(
2022
)
1
,
pp. 72-94
Persistent link: https://www.econbiz.de/10013167303
Saved in:
6
Visual references in the description of print advertisements : a four-country cross-cultural analysis
Gliniecka, Martyna
- In:
Journal of international consumer marketing
34
(
2022
)
2
,
pp. 201-213
Persistent link: https://www.econbiz.de/10013167321
Saved in:
7
Cultural perspectives of millennials' decision-making styles in online group buying
Klein, Andreas
;
Sharma, Varinder M.
- In:
Journal of international consumer marketing
34
(
2022
)
4
,
pp. 357-379
Persistent link: https://www.econbiz.de/10013361563
Saved in:
8
The effects of cultural distance on online brand popularity
Kim, Moon-Yong
;
Moon, Sangkil
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 302-324
Persistent link: https://www.econbiz.de/10012550282
Saved in:
9
Effects of sponsorship quality and quantity on employee brand behavior
Batt, Verena
;
Holzer, Matthias
;
Bruhn, Manfred
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 495-509
Persistent link: https://www.econbiz.de/10012601205
Saved in:
10
Possession attachment toward global brands : how the "world of Barbie" is shaping the mindsets of millennial girls
Wagner, Udo
;
Jacob, Isaac
;
Khanna, Monica
;
Rai, Krupa A.
- In:
Journal of international consumer marketing
33
(
2021
)
4
,
pp. 434-451
Persistent link: https://www.econbiz.de/10012607777
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