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~isPartOf:"Internationalisierung von Vertrieb und Handel"
~isPartOf:"Journal of international consumer marketing"
~subject:"Globalization"
~subject:"Messung"
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Search: subject:"Internationales Marketing"
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Globalization
Messung
International marketing
43
Internationales Marketing
43
Consumer behaviour
25
Konsumentenverhalten
25
Brand management
12
Markenführung
12
Brand image
11
Markenimage
11
Cultural identity
9
Kulturelle Identität
9
Designation of origin
8
Globalisierung
8
Herkunftsbezeichnung
8
Multinationales Unternehmen
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Welt
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6
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5
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4
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4
Brand
3
Comparison
3
Consumer goods marketing
3
International market entry
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International marketing research
3
Internationale Marktforschung
3
Internationaler Markteintritt
3
Internet marketing
3
Konsumgütermarketing
3
Markenartikel
3
Measurement
3
Online retailing
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Online-Handel
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Online-Marketing
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3
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Manrai, Ajay K.
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Alarcón-del-Amo, María-del-Carmen
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Allred, Anthony T.
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Bandyopadhyay, Subir
1
Bizarrias, Flávio Santino
1
Chakraborty, Goutam
1
Cucato, Jussara da S. T.
1
Ergenzinger, Rudolf
1
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1
Krulis-Randa, Jan S.
1
Lala, Vishal
1
Leak, Roland L.
1
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1
Llonch-Andreu, Joan
1
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1
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1
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1
Stone, George W.
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Tao, Weiting
1
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Internationalisierung von Vertrieb und Handel
Journal of international consumer marketing
Journal of business research : JBR
21
Journal of international marketing
20
International marketing review
19
Journal of global marketing
16
Effects of globalization on the firm
5
Europäische Hochschulschriften / 5
4
International business review : the official journal of the European International Business Academy
4
International marketing ; Vol. 2
4
Journal of international entrepreneurship
4
Management international review : mir ; journal of international business
4
Marketing in the new global order : challenges and opportunities
4
SpringerLink / Bücher
4
The global market : developing a strategy to manage across borders
4
Administrative Sciences : open access journal
3
Advances in international marketing
3
Asia Pacific journal of marketing and logistics
3
Best practices in international marketing
3
Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
3
European journal of marketing : EJM
3
International journal of emerging markets
3
International marketing ; Vol. 1
3
Journal of Islamic marketing
3
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Journal of strategic marketing
3
Journal of world business : JWB
3
Marketing theory
3
Research handbook on export marketing
3
Springer eBook Collection / Business and Management
3
Analyzing the cultural diversity of consumers in the global marketplace
2
Baltic journal of management
2
China-focused cases : selected winners of the CEIBS global case contest
2
Creating a sustainable competitive position : ethical challenges for international firms
2
Entrepreneurial business and economics review : EBER
2
European journal of international management : EJIM
2
Fashion brand internationalization : opportunities and challenges
2
Gabler-Lehrbuch
2
Globalization: the external pressures
2
Glocal marketing : think globally and act locally
2
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ECONIS (ZBW)
11
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11
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1
Xenocentrism, ethnocentrism, and global culture influence on consumer preference for global and local brands
Cucato, Jussara da S. T.
;
Bizarrias, Flávio Santino
; …
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 351-366
Persistent link: https://www.econbiz.de/10014321486
Saved in:
2
The interplay between brand globalness and localness for iconic global and local brands in the transitioning Chinese market
Liu, Yu
;
Tsai, Wanhsiu Sunny
;
Tao, Weiting
- In:
Journal of international consumer marketing
32
(
2020
)
2
,
pp. 128-145
Persistent link: https://www.econbiz.de/10012200809
Saved in:
3
Internationalization of cultural products from South to North : antecedents and outcomes
Rabêlo Neto, Alexandre
;
Sousa-Filho, José Milton de
; …
- In:
Journal of international consumer marketing
31
(
2019
)
4
,
pp. 363-376
Persistent link: https://www.econbiz.de/10012200788
Saved in:
4
Segmenting consumers based on their evaluation of local, global and glocal brands
López-Lomelí, Miguel Ángel
;
Alarcón-del-Amo, …
- In:
Journal of international consumer marketing
31
(
2019
)
5
,
pp. 395-407
Persistent link: https://www.econbiz.de/10012200790
Saved in:
5
Toward a global consumer "eco-orientation" model : a cross-national perspective
Stone, George W.
;
Silver Coley, Linda
;
Leak, Roland L.
- In:
Journal of international consumer marketing
26
(
2014
)
4
,
pp. 311-328
Persistent link: https://www.econbiz.de/10010400569
Saved in:
6
Measuring the ethnocentric tendencies of Iranian consumers : an assessment of validity and reliability of the CETSCALE
Sepehr, Sorush
;
Kaffashpoor, Azar
- In:
Journal of international consumer marketing
24
(
2012
)
4
,
pp. 263-274
Persistent link: https://www.econbiz.de/10009717327
Saved in:
7
Developing and validating AFFINITY : a new scale to measure consumer affinity toward foreign countries
Wongtada, Nittaya
;
Rice, Gillian
;
Bandyopadhyay, Subir
- In:
Journal of international consumer marketing
24
(
2012
)
3
,
pp. 147-167
Persistent link: https://www.econbiz.de/10009566969
Saved in:
8
Cross-cultural and cross-national consumer research in the global economy of the twenty-first century
Manrai, Lalita A.
;
Manrai, Ajay K.
- In:
Journal of international consumer marketing
23
(
2011
)
3/4
,
pp. 167-180
Persistent link: https://www.econbiz.de/10009270639
Saved in:
9
Special issue: International/global perspectives in cross-cultural and cross-national consumer research in the twenty-first century
Manrai, Ajay K.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009270647
Saved in:
10
A multidimensional scale for measuring country image
Lala, Vishal
;
Allred, Anthony T.
;
Chakraborty, Goutam
- In:
Journal of international consumer marketing
21
(
2009
)
1
,
pp. 51-66
Persistent link: https://www.econbiz.de/10003890676
Saved in:
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