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~isPartOf:"Internationalisierung von Vertrieb und Handel"
~isPartOf:"Journal of international marketing"
~subject:"Cultural identity"
~subject:"World"
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Search: subject:"Internationales Marketing"
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Cultural identity
World
International marketing
131
Internationales Marketing
131
Consumer behaviour
40
Konsumentenverhalten
40
Brand management
28
Markenführung
28
Globalisierung
20
Globalization
20
Marketing management
19
Marketingmanagement
19
Multinationales Unternehmen
19
Transnational corporation
19
Beziehungsmarketing
18
Relationship marketing
18
Brand image
17
Markenimage
17
Welt
17
Export
16
Firm performance
15
Unternehmenserfolg
15
Emerging economies
13
Schwellenländer
13
International market entry
12
Internationaler Markteintritt
12
Kulturelle Identität
11
global brands
11
Brand
9
China
9
Lieferantenmanagement
9
Markenartikel
9
Supplier relationship management
9
USA
9
United States
9
Export sector
8
Exportwirtschaft
8
export performance
8
international marketing
8
Internet marketing
7
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24
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22
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Hewett, Kelly
3
Riefler, Petra
3
Coulter, Robin A.
2
Grinstein, Amir
2
Guo, Xiaoling
2
Strizhakova, Yuliya
2
Alden, Dana
1
Arnold, Mark J.
1
Barth, Klaus
1
Dean, Tereza
1
Du, Yunzhou
1
Eisingerich, Andreas B
1
Ergenzinger, Rudolf
1
Fong, Cher Min
1
Gielens, Katrijn
1
Griffith, David A.
1
Gürhan-Canli, Zeynep
1
Hayran, Ceren
1
Heinberg, Martin
1
Hoppner, Jessica J.
1
Keh, Hean Tat
1
Kelley, James B.
1
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1
Khenfer, Jamel
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1
Lam, Desmond
1
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1
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1
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Lyu, Jing
1
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1
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1
Mueller, Barbara
1
Okazaki, Shintaro
1
Price, Linda L.
1
Purper, Guido
1
Reynolds, Kristy
1
Rosendo-Rios, Veronica
1
Rubera, Gaia
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Internationalisierung von Vertrieb und Handel
Journal of international marketing
International marketing review
32
Journal of global marketing
31
Journal of business research : JBR
22
SpringerLink / Bücher
14
Journal of international consumer marketing
12
Handbook of research on international advertising
8
Best practices in international marketing
5
Cross-cultural and critical perspectives on brands
5
Handbook of research in international marketing
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International marketing ; Vol. 2
5
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
5
Springer eBook Collection
5
The SAGE handbook of international marketing
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
European journal of international management : EJIM
4
Europäische Hochschulschriften / 5
4
International journal of management and economics
4
New world marketing
4
Qualitative market research : an international journal
4
Schriften zu Marketing und Management
4
The journal of services marketing
4
Berichte aus der Betriebswirtschaft
3
ERIM report series research in management
3
Gabler Edition Wissenschaft
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International business review : the official journal of the European International Business Academy
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of export marketing
3
International marketing ; Vol. 1
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of euromarketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of international entrepreneurship
3
Journal of international food & agribusiness marketing : JIFAM
3
Journal of marketing management : MM
3
Journal of promotion management : JPM
3
Management for Professionals
3
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ECONIS (ZBW)
25
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1
Managing the challenge of luxury democratization : a multicountry analysis
Shukla, Paurav
;
Rosendo-Rios, Veronica
;
Trott, Sangeeta
; …
- In:
Journal of international marketing
30
(
2022
)
4
,
pp. 44-59
Persistent link: https://www.econbiz.de/10013438691
Saved in:
2
Promising happiness in light of international advertising standardization : religiosity and religious priming overshadow cross-cultural factors
Khenfer, Jamel
- In:
Journal of international marketing
31
(
2023
)
3
,
pp. 41-58
Persistent link: https://www.econbiz.de/10014368372
Saved in:
3
Well-being in a global world : the role of international marketing : an editorial
Grinstein, Amir
;
Hewett, Kelly
;
Riefler, Petra
- In:
Journal of international marketing
30
(
2022
)
2
,
pp. 1-4
Persistent link: https://www.econbiz.de/10013257799
Saved in:
4
Well-being in a global world : future directions for research in international marketing : an editorial
Grinstein, Amir
;
Riefler, Petra
;
Hewett, Kelly
- In:
Journal of international marketing
30
(
2022
)
3
,
pp. 1-4
Persistent link: https://www.econbiz.de/10013388965
Saved in:
5
The fresh start mindset : a cross-national investigation and implications for environmentally friendly global brands
Strizhakova, Yuliya
;
Coulter, Robin A.
;
Price, Linda L.
- In:
Journal of international marketing
29
(
2021
)
4
,
pp. 45-61
Persistent link: https://www.econbiz.de/10012660728
Saved in:
6
Special issue on data and methodological issues for new insights in global marketing : a commentary
Gielens, Katrijn
- In:
Journal of international marketing
29
(
2021
)
3
,
pp. 3-6
Persistent link: https://www.econbiz.de/10012608044
Saved in:
7
Choices and consequences : recommendations for an improved understanding of cultural distance in international marketing research
Griffith, David A.
;
Dean, Tereza
;
Hoppner, Jessica J.
- In:
Journal of international marketing
29
(
2021
)
3
,
pp. 23-42
Persistent link: https://www.econbiz.de/10012608047
Saved in:
8
Global versus local consumer culture : theory, measurement, and future research directions
Steenkamp, Jan-Benedict E. M.
- In:
Journal of international marketing
27
(
2019
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011999569
Saved in:
9
Enhancing consumer attitude toward culturally mixed symbolic products from foreign global brands in an emerging-market setting : the role of cultural respect
Guo, Xiaoling
;
Heinberg, Martin
;
Zou, Shaoming
- In:
Journal of international marketing
27
(
2019
)
3
,
pp. 79-97
Persistent link: https://www.econbiz.de/10012106870
Saved in:
10
Consumers and brands across the globe : research synthesis and new directions
Gürhan-Canli, Zeynep
;
Sarıal-Abi, Gülen
;
Hayran, Ceren
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 96-117
Persistent link: https://www.econbiz.de/10011848807
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