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~isPartOf:"Jahrbuch der Absatz- und Verbrauchsforschung"
~isPartOf:"Journal of research in marketing and entrepreneurship : JRME"
~isPartOf:"Marketing : ZFP ; journal of research and management"
~type:"article"
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Search: subject:"Absatzpolitik"
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Marketing
77
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45
Entrepreneurship
24
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23
Theorie
16
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16
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14
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Hills, Gerald E.
3
Hultman, Claes M.
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Stauss, Bernd
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Wiedmann, Klaus-Peter
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Buxel, Holger
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Voeth, Markus
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Jahrbuch der Absatz- und Verbrauchsforschung
Journal of research in marketing and entrepreneurship : JRME
Marketing : ZFP ; journal of research and management
Journal of business research : JBR
134
Industrial marketing management : the international journal for industrial and high-tech firms
100
Journal of marketing
93
European journal of marketing : EJM
82
Journal of marketing education : JME
65
Journal of marketing management : MM
60
Journal of the Academy of Marketing Science
57
Journal of macromarketing : examining the interactions among markets, marketing, and society
54
Marketing theory
53
Journal of business-to-business marketing
42
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
Business horizons
38
Journal of marketing research : JMR
38
Journal of business economics : JBE
37
Journal of historical research in marketing
36
Journal of macromarketing
36
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
34
Harvard business review : HBR
31
Journal of Islamic marketing : JIMA
31
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
30
Marketing intelligence & planning
30
Journal of strategic marketing
28
Management science : journal of the Institute for Operations Research and the Management Sciences
28
AMS review : official publication of the Academy of Marketing Science
26
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
26
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
24
Journal of advertising research
24
Journal of business ethics : JOBE
24
The journal of business & industrial marketing
24
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
24
The marketing review
22
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
22
Die Betriebswirtschaft : DBW
20
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
20
Journal of Islamic marketing
18
Australasian marketing journal
17
Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
17
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ECONIS (ZBW)
122
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122
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1
The interface between marketing and sales : the state of the art and a research agenda
Radtke, Sören A.
;
Paul, Marian E.
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 9-22
Persistent link: https://www.econbiz.de/10012600949
Saved in:
2
Forty years of the journal "Marketing Zeitschrift für Forschung und Praxis - Journal of Research and Management : Retrospection and prospects
Wagner, Udo
;
Hildebrandt, Lutz
- In:
Marketing : ZFP ; journal of research and management
40
(
2018
)
4
,
pp. 5-16
Persistent link: https://www.econbiz.de/10011939681
Saved in:
3
Multilevel structural equation modelling in marketing and management research
Hirschmann, Johannes
;
Swoboda, Bernhard
- In:
Marketing : ZFP ; journal of research and management
39
(
2017
)
3
,
pp. 50-75
Persistent link: https://www.econbiz.de/10011780896
Saved in:
4
"Doing good" while serving customers : charting the social entrepreneurship and marketing interface
Roundy, Philip T.
- In:
Journal of research in marketing and entrepreneurship : JRME
19
(
2017
)
2
,
pp. 111-130
Persistent link: https://www.econbiz.de/10011816096
Saved in:
5
The entrepreneurial marketing of Trumpet Records
Haden, Stephanie Pane
;
Kernek, Courtney R.
;
Toombs, …
- In:
Journal of research in marketing and entrepreneurship : JRME
18
(
2016
)
1
,
pp. 109-126
Persistent link: https://www.econbiz.de/10011598718
Saved in:
6
Entrepreneurial marketing behaviours : impact of firm age, firm size and firm’s founder
Kilenthong, Pitsamorn
;
Hultman, Claes M.
;
Hills, Gerald E.
- In:
Journal of research in marketing and entrepreneurship : JRME
18
(
2016
)
1
,
pp. 127-145
Persistent link: https://www.econbiz.de/10011598741
Saved in:
7
Small but sophisticated : entrepreneurial marketing and SME approaches to brand management
Renton, Michelle
;
Daellenbach, Urs S.
;
Davenport, Sally
; …
- In:
Journal of research in marketing and entrepreneurship : JRME
17
(
2015
)
2
,
pp. 149-164
Persistent link: https://www.econbiz.de/10011439551
Saved in:
8
Networks and marketing in small professional service businesses
Menelec, Valerie
;
Jones, Brian
- In:
Journal of research in marketing and entrepreneurship : JRME
17
(
2015
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10011439581
Saved in:
9
Entrepreneurship and viral development in rural Western Negev in Israel
Bijaoui, Ilan
;
Regev, David
- In:
Journal of research in marketing and entrepreneurship : JRME
17
(
2015
)
1
,
pp. 54-66
Persistent link: https://www.econbiz.de/10011418402
Saved in:
10
It's uphill all the way to the top, regardless of mountain size : RepositBox's search for a suitable path to go to market
Ensign, Prescott C.
;
Robinson, Nicholas P.
- In:
Journal of research in marketing and entrepreneurship : JRME
18
(
2016
)
1
,
pp. 2-13
Persistent link: https://www.econbiz.de/10011598581
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