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~isPartOf:"Jahrbuch der Absatz- und Verbrauchsforschung"
~isPartOf:"Psychology & marketing"
~language:"deu"
~language:"eng"
~person:"Addis, Michela"
~person:"Bagozzi, Richard P."
~person:"Gierl, Heribert"
~person:"Ivanov, Dmitry"
~person:"Walsh, Gianfranco"
~subject:"Auslandsinvestition"
~subject:"Brand"
~subject:"Indien"
~subject:"Kapitaleinkommen"
~subject:"Konsumentenverhalten"
~subject:"Supply chain"
~subject:"Wirkungsanalyse"
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Auslandsinvestition
Brand
Indien
Kapitaleinkommen
Konsumentenverhalten
Supply chain
Wirkungsanalyse
Consumer behaviour
22
Beziehungsmarketing
8
Deutschland
8
Germany
8
Relationship marketing
8
Brand management
6
Markenführung
6
Advertising effects
5
Market research
5
Marktforschung
5
Werbewirkung
5
Advertising
4
Dienstleistungsqualität
4
Emotion
4
Marketing management
4
Marketingmanagement
4
Service quality
4
Theorie
4
Theory
4
Werbung
4
Brand image
3
Customer satisfaction
3
Customer service
3
Experiment
3
Film industry
3
Filmwirtschaft
3
Information behaviour
3
Informationsverhalten
3
Kundenservice
3
Kundenzufriedenheit
3
Markenimage
3
Celebrity endorsement
2
Celebrity-Werbung
2
Cluster analysis
2
Clusteranalyse
2
Consumer attitudes
2
Corporate reputation
2
Dienstleistungssektor
2
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23
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23
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German
English
Author
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Addis, Michela
Bagozzi, Richard P.
Gierl, Heribert
Ivanov, Dmitry
Walsh, Gianfranco
Woodside, Arch G.
10
Yi, Youjae
9
Herrmann, Andreas
6
Sauer, Nicola E.
6
Chan, Eugene Y.
5
Lim, Weng Marc
5
Spence, Charles
5
Wiedmann, Klaus-Peter
5
Bauer, Hans H.
4
Bigné Alcañiz, J. Enrique
4
Das, Gopal
4
Grewal, Dhruv
4
Hollebeek, Linda D.
4
Kim, Jungkeun
4
Park, Jooyoung
4
Pitt, Leyland F.
4
Rauschnabel, Philipp A.
4
Roper, Stuart
4
Sprott, David E.
4
Sung, Yongjun
4
Tal, Aner
4
Thomas, Veronica L.
4
Wildner, Raimund
4
Albrecht, Carmen-Maria
3
Amar, Moty
3
Arnold, Mark J.
3
Bauer, Brittney C.
3
Bodur, H. Onur
3
Chang, Chingching
3
Darley, William K.
3
Dudenhöffer, Ferdinand
3
Dwivedi, Yogesh Kumar
3
Eisend, Martin
3
Felix, Reto
3
Filieri, Raffaele
3
Flavián Blanco, Carlos
3
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Jahrbuch der Absatz- und Verbrauchsforschung
Psychology & marketing
International journal of production research
39
Marketing : ZFP ; journal of research and management
28
International journal of integrated supply management : IJISM
10
Journal of business research : JBR
10
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
9
Transportation research / E : an international journal
8
International journal of production economics
7
Journal of the Academy of Marketing Science
6
Omega : the international journal of management science
6
Springer eBook Collection
6
Der Markt : international journal of marketing
5
Marketing : journal of research and management
5
European management journal
4
Journal of business economics : JBE
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
Dynamics and sustainability in international logistics and supply chain management : proceedings of the 6th German-Russian Logistics and SCM Workshop DR-LOG 2011 in Bremen ; [11. - 14. Mai 2011]
3
European journal of operational research : EJOR
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of service research
3
Marketing letters : a journal of research in marketing
3
Springer Texts in Business and Economics
3
Springer texts in business and economics
3
SpringerLink / Bücher
3
Annals of Operations Research
2
Betriebswirtschaftliche Diskussionsbeiträge
2
European journal of marketing : EJM
2
Handbook of brand relationships
2
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
2
IEEE transactions on engineering management : EM
2
International Series in Operations Research & Management Science
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International series in operations research & management science
2
Journal of international marketing
2
Journal of marketing management : MM
2
Journal of marketing research : JMR
2
Journal of retailing
2
Journal of retailing and consumer services
2
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ECONIS (ZBW)
23
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1
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23
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1
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
Saved in:
2
Consumers' identity signaling towards social groups : the effects of dissociative desire on brand prominence preferences
Raimondo, Maria Antonietta
;
Cardamone, Ernesto
;
Miceli, …
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1964-1978
Persistent link: https://www.econbiz.de/10013465133
Saved in:
3
Is movie success a judgment device? : when more is not better
Addis, Michela
;
Holbrook, Morris B.
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 881-890
Persistent link: https://www.econbiz.de/10011970099
Saved in:
4
Effects of arousal, dominance, and their interaction on pleasure in a cultural environment
Miniero, Giulia
;
Rurale, Andrea
;
Addis, Michela
- In:
Psychology & marketing
31
(
2014
)
8
,
pp. 628-634
Persistent link: https://www.econbiz.de/10010399722
Saved in:
5
The impact of service scripts on customer citizenship behavior and the moderating role of employee customer orientation
Nguyen, Helena
;
Groth, Markus
;
Walsh, Gianfranco
; …
- In:
Psychology & marketing
31
(
2014
)
12
,
pp. 1096-1109
Persistent link: https://www.econbiz.de/10010465120
Saved in:
6
Make it your own : how process valence and self-construal affect evaluation of self-made products
Atakan, Sukriye Sinem
;
Bagozzi, Richard P.
;
Yoon, Carolyn
- In:
Psychology & marketing
31
(
2014
)
6
,
pp. 451-468
Persistent link: https://www.econbiz.de/10010362498
Saved in:
7
Cognitive, emotional, and sociocultural processes in consumption
Xie, Chunyan
;
Bagozzi, Richard P.
;
Østli, Jens
- In:
Psychology & marketing
30
(
2013
)
1
,
pp. 12-25
Persistent link: https://www.econbiz.de/10009716257
Saved in:
8
Can advertising elements improve consumer evaluations of brand extensions with a moderate or low fit?
Bambauer-Sachse, Silke
;
Hüttl-Maack, Verena
;
Gierl, …
- In:
Psychology & marketing
28
(
2011
)
2
,
pp. 205-218
Persistent link: https://www.econbiz.de/10008858089
Saved in:
9
Consumer uncertainty, revisited
Shiu, Edward M. K.
;
Walsh, Gianfranco
;
Hassan, Louise M.
; …
- In:
Psychology & marketing
28
(
2011
)
6
,
pp. 584-607
Persistent link: https://www.econbiz.de/10009130506
Saved in:
10
Consumers' identification and beyond : attraction, reverence, and escapism in the evaluation of films
Addis, Michela
;
Holbrook, Morris B.
- In:
Psychology & marketing
27
(
2010
)
9
,
pp. 821-845
Persistent link: https://www.econbiz.de/10008652689
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