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~isPartOf:"Jahrbuch der Absatz- und Verbrauchsforschung"
~isPartOf:"Psychology & marketing"
~language:"deu"
~language:"eng"
~person:"Addis, Michela"
~person:"Gierl, Heribert"
~person:"Ivanov, Dmitry"
~person:"Woodside, Arch G."
~subject:"Auslandsinvestition"
~subject:"Brand"
~subject:"Epidemic"
~subject:"Indien"
~subject:"Kapitaleinkommen"
~subject:"Konsumentenverhalten"
~subject:"Supply chain"
~subject:"Wirkungsanalyse"
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Auslandsinvestition
Brand
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Indien
Kapitaleinkommen
Konsumentenverhalten
Supply chain
Wirkungsanalyse
Consumer behaviour
21
Brand management
6
Markenführung
6
Advertising effects
5
Deutschland
5
Germany
5
Werbewirkung
5
Advertising
4
Brand image
4
Markenimage
4
Market research
4
Marktforschung
4
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3
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Experiment
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Narrative method
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Psychology of advertising
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German
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Addis, Michela
Gierl, Heribert
Ivanov, Dmitry
Woodside, Arch G.
Yi, Youjae
9
Walsh, Gianfranco
7
Herrmann, Andreas
6
Sauer, Nicola E.
6
Chan, Eugene Y.
5
Hollebeek, Linda D.
5
Lim, Weng Marc
5
Spence, Charles
5
Wiedmann, Klaus-Peter
5
Bagozzi, Richard P.
4
Bauer, Hans H.
4
Bigné Alcañiz, J. Enrique
4
Das, Gopal
4
Grewal, Dhruv
4
Kim, Jungkeun
4
Park, Jooyoung
4
Pitt, Leyland F.
4
Rauschnabel, Philipp A.
4
Roper, Stuart
4
Sprott, David E.
4
Sung, Yongjun
4
Tal, Aner
4
Thomas, Veronica L.
4
Wildner, Raimund
4
Albrecht, Carmen-Maria
3
Amar, Moty
3
Arnold, Mark J.
3
Bauer, Brittney C.
3
Bodur, H. Onur
3
Chang, Chingching
3
Darley, William K.
3
De Angelis, Matteo
3
Dudenhöffer, Ferdinand
3
Dwivedi, Yogesh Kumar
3
Eisend, Martin
3
Felix, Reto
3
Filieri, Raffaele
3
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Jahrbuch der Absatz- und Verbrauchsforschung
Psychology & marketing
International journal of production research
42
Marketing : ZFP ; journal of research and management
18
International journal of integrated supply management : IJISM
10
Transportation research / E : an international journal
9
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
8
International journal of production economics
8
Omega : the international journal of management science
7
Journal of business research : JBR
6
Advances in culture, tourism and hospitality research
5
Der Markt : international journal of marketing
5
Springer eBook Collection
5
Emerald insight
4
Journal of business economics : JBE
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
Dynamics and sustainability in international logistics and supply chain management : proceedings of the 6th German-Russian Logistics and SCM Workshop DR-LOG 2011 in Bremen ; [11. - 14. Mai 2011]
3
European journal of operational research : EJOR
3
International journal of business and economics
3
Journal of retailing and consumer services
3
Marketing : journal of research and management
3
Springer Texts in Business and Economics
3
Springer texts in business and economics
3
SpringerLink / Bücher
3
Advances in business marketing and purchasing
2
Annals of Operations Research
2
Australasian marketing journal
2
Classroom Companion: Business
2
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
2
IEEE transactions on engineering management : EM
2
International Series in Operations Research & Management Science
2
International series in operations research & management science
2
International transactions in operational research : a journal of the International Federation of Operational Research Societies
2
Journal of business ethics : JOBE
2
Journal of global fashion marketing : JGfM
2
Logistics and supply chain management : modern trends in Germany and Russia ; [IV.] DR-LOG
2
Operations management research : OMR ; advancing practice through theory
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
Review of managerial science
2
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ECONIS (ZBW)
22
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1
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10
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22
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date (oldest first)
1
Consumer hate and boycott communications of socially irresponsible fashion brands : applying complexity theory in psychology and marketing research
Woodside, Arch G.
;
Akrout, Houcine
;
Mrad, Mona
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1986-2015
Persistent link: https://www.econbiz.de/10014338454
Saved in:
2
Advertising archetypes' impact on physician engagement and behavior in the context of healthcare products
Woodside, Arch G.
;
Persing, Adam
;
Ward, Brendan
; …
- In:
Psychology & marketing
35
(
2018
)
7
,
pp. 533-541
Persistent link: https://www.econbiz.de/10011970138
Saved in:
3
Is movie success a judgment device? : when more is not better
Addis, Michela
;
Holbrook, Morris B.
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 881-890
Persistent link: https://www.econbiz.de/10011970099
Saved in:
4
Consuming alone : broadening Putnam's "bowling alone" thesis
Rauch, Andreas
;
Deker, Johannes S.
;
Woodside, Arch G.
- In:
Psychology & marketing
32
(
2015
)
9
,
pp. 967-976
Persistent link: https://www.econbiz.de/10011340187
Saved in:
5
Revisiting problem gamblers' harsh gaze on casino services : applying complexity theory to identify exceptional customers
Woodside, Arch G.
;
Prentice, Catherine
;
Larsen, Anders
- In:
Psychology & marketing
32
(
2015
)
1
,
pp. 65-77
Persistent link: https://www.econbiz.de/10011287634
Saved in:
6
Effects of arousal, dominance, and their interaction on pleasure in a cultural environment
Miniero, Giulia
;
Rurale, Andrea
;
Addis, Michela
- In:
Psychology & marketing
31
(
2014
)
8
,
pp. 628-634
Persistent link: https://www.econbiz.de/10010399722
Saved in:
7
Cultural diversity and marketing transactions : are market integration, large community size, and world religions necessary for fairness in ephemeral exchanges?
Woodside, Arch G.
;
Zhang, Mann
- In:
Psychology & marketing
30
(
2013
)
3
,
pp. 263-276
Persistent link: https://www.econbiz.de/10009728497
Saved in:
8
Problem gamblers' harsh gaze on casino services
Prentice, Catherine
;
Woodside, Arch G.
- In:
Psychology & marketing
30
(
2013
)
12
,
pp. 1108-1123
Persistent link: https://www.econbiz.de/10010232490
Saved in:
9
Consumer evaluations of competing brands : perceptual versus predictive validity
Woodside, Arch G.
- In:
Psychology & marketing
29
(
2012
)
6
,
pp. 458-466
Persistent link: https://www.econbiz.de/10009554784
Saved in:
10
Can advertising elements improve consumer evaluations of brand extensions with a moderate or low fit?
Bambauer-Sachse, Silke
;
Hüttl-Maack, Verena
;
Gierl, …
- In:
Psychology & marketing
28
(
2011
)
2
,
pp. 205-218
Persistent link: https://www.econbiz.de/10008858089
Saved in:
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