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~isPartOf:"Journal for global business advancement : JGBA"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"The journal of brand management : an international journal"
~language:"eng"
~subject:"Beziehungsmarketing"
~subject:"Firm performance"
~subject:"Firmenimage"
~subject:"brand equity"
~subject:"brand loyalty"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
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Search: subject_exact:"Brand equity"
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Beziehungsmarketing
Firm performance
Firmenimage
brand equity
brand loyalty
Brand image
35
Markenimage
35
Brand management
34
Markenführung
34
Brand equity
20
Consumer behaviour
20
Konsumentenverhalten
20
Brand
12
Markenartikel
12
Brand loyalty
4
Luxury goods
4
Luxusgüter
4
Relationship marketing
4
Corporate Social Responsibility
3
Corporate social responsibility
3
Einzelhandel
3
Internet marketing
3
Marketing management
3
Marketingmanagement
3
Online-Marketing
3
Retail trade
3
Social Web
3
Social web
3
Corporate reputation
2
Customer satisfaction
2
Designation of origin
2
Emerging economies
2
Green marketing
2
Herkunftsbezeichnung
2
Innovation
2
International marketing
2
Internationales Marketing
2
Kundenzufriedenheit
2
Markentreue
2
Measurement
2
Messung
2
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Article
21
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Aufsatz in Zeitschrift
Reprint
Article in journal
21
Language
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English
Author
All
Gray, David
2
Johnson, Lester W.
2
Mirzaei, Abas
2
Ababneh, Bashar
1
Abd Ghani, Noor Hasmini
1
Abratt, Russell
1
Aljarah, Ahmad
1
Baalbaki, Sally
1
Bang Nguyen Viet
1
Bartels, Jos
1
Baumann, Chris
1
Beldad, Ardion D.
1
Brunetti, Federico
1
Budeva, Desi
1
Chen, Hsiangting Shatina
1
Confente, Ilenia
1
Cyr, Dianne J.
1
Dash, Satyabhushan
1
Fine, Monica B.
1
Gil Saura, Irene
1
Gleason, Kimberly
1
Guzmán, Francisco
1
Haim Hilman Abdullah
1
Hegner, Sabrina
1
Hsiao, Chih-Yi
1
Ibrahim, Blend
1
Jai, Tunmin Catherine
1
Jalal Hanaysha
1
Joseph, Joshy
1
Kamhuis op Heghuis, Sjarlot
1
Kaufmann, Hans Rüdiger
1
Keller, Kevin Lane
1
Khan, Bilal Mustafa
1
Khan, Saima
1
Lambkin, Mary
1
Maanda, Penelope Maserame
1
Malhotra, Naresh K.
1
Mathew, Shawn
1
Mingione, Michela
1
Mishra, Abhishek
1
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Journal for global business advancement : JGBA
Journal of promotion management : innovations in planning and applied research
The journal of brand management : an international journal
Journal of business research : JBR
17
Cogent business & management
12
Journal of marketing
10
Journal of retailing and consumer services
9
Journal of marketing communications
8
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Asia Pacific journal of marketing and logistics
6
European journal of marketing : EJM
6
International journal of hospitality management
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
The journal of product & brand management
6
International journal of internet marketing and advertising : IJIMA
5
International journal of market research
5
Journal of strategic marketing
5
Administrative Sciences : open access journal
4
European research studies
4
International journal of consumer studies
4
International journal of sport management and marketing : IJSMM
4
Journal of marketing for higher education
4
Journal of marketing research : JMR
4
Marketing i menedžment innovacij : m&mi
4
The international review of retail, distribution and consumer research
4
Asian Academy of Management journal : AAMJ
3
Global business review
3
Human resource management
3
IIMB management review
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of business innovation and research
3
International journal of business innovation and research : IJBIR
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of business ethics : JOBE
3
Journal of hospitality marketing & management
3
Journal of promotion management : JPM
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Marketing intelligence & planning
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Review of marketing science
3
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ECONIS (ZBW)
21
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1
Building brand loyalty on social media : theories, measurements, antecedents, and consequences
Jai, Tunmin Catherine
;
Tong, Xiao
;
Chen, Hsiangting Shatina
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 35-57
Persistent link: https://www.econbiz.de/10013170492
Saved in:
2
Green marketing functions : the drivers of brand equity creation in Vietnam
Bang Nguyen Viet
;
Tuan Nguyen Anh
- In:
Journal of promotion management : innovations in …
28
(
2022
)
7
,
pp. 1055-1076
Persistent link: https://www.econbiz.de/10013357214
Saved in:
3
The causal effect of corporate social responsibility and corporate reputation on brand equity : a fuzzy-set qualitative comparative analysis
Wang, Hanmin
;
Yu, Tiffany Hui-Kuang
;
Hsiao, Chih-Yi
- In:
Journal of promotion management : innovations in …
27
(
2021
)
5
,
pp. 630-641
Persistent link: https://www.econbiz.de/10012549622
Saved in:
4
Does loyalty matter? : impact of brand loyalty and sales promotion on brand equity
Joseph, Joshy
;
Sivakumaran, Bharadhwaj
;
Mathew, Shawn
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 524-543
Persistent link: https://www.econbiz.de/10012179140
Saved in:
5
Do social media marketing activities enhance consumer perception of brands? : a meta-analytic examination
Ibrahim, Blend
;
Aljarah, Ahmad
;
Ababneh, Bashar
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 544-568
Persistent link: https://www.econbiz.de/10012179141
Saved in:
6
The influence of sport sponsorship on brand equity in South Africa
Maanda, Penelope Maserame
;
Abratt, Russell
;
Mingione, …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
6
,
pp. 812-835
Persistent link: https://www.econbiz.de/10012258108
Saved in:
7
The human dimension of a brand influences brand equity : an empirical examination in the context of a luxury and a convenience brand
Brunetti, Federico
;
Confente, Ilenia
;
Kaufmann, Hans …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 634-645
Persistent link: https://www.econbiz.de/10012120862
Saved in:
8
Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
Saved in:
9
Brand equity and firm performance : the complementary role of corporate social responsibility
Rahman, Mahabubur
;
Rodríguez-Serrano, M. Ángeles
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 691-704
Persistent link: https://www.econbiz.de/10012120870
Saved in:
10
The roles of identity and brand equity in organic consumption behavior : private label brands versus national brands
Reinders, Machiel J.
;
Bartels, Jos
- In:
The journal of brand management : an international journal
24
(
2017
)
1
,
pp. 68-85
Persistent link: https://www.econbiz.de/10011704264
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