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~isPartOf:"Journal of Business Ethics"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of retailing"
~subject:"Experiment"
~subject:"Personality psychology"
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Search: subject:"consumer behavior"
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Experiment
Personality psychology
Consumer behaviour
2,280
Konsumentenverhalten
2,280
Brand management
442
Markenführung
442
Beziehungsmarketing
424
Relationship marketing
424
Brand image
383
Markenimage
383
Brand
254
Einzelhandel
248
Retail trade
248
Markenartikel
247
Social Web
218
Social web
218
Online retailing
214
Online-Handel
214
Internet marketing
209
Online-Marketing
209
Customer satisfaction
173
Kundenzufriedenheit
173
Emotion
171
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152
Werbewirkung
152
Luxury goods
148
Luxusgüter
148
Dienstleistungsqualität
142
Service quality
142
Viral marketing
140
Virales Marketing
140
Persönlichkeitspsychologie
117
Advertising
110
Werbung
105
E-commerce
94
Electronic Commerce
94
Preismanagement
89
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88
Marketingmanagement
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Oppewal, Harmen
5
Bartikowski, Boris
3
Demangeot, Catherine
3
Fastoso, Fernando
3
Japutra, Arnold
3
Al Zagir, Nadia
2
Anthoni, Kristine
2
Balaji, M. S.
2
Black, Iain
2
Carvalho, Sergio W.
2
Chen, Rong
2
Cleveland, Mark
2
Cui, Yuanyuan
2
Dawra, Jagrook
2
Diamantopoulos, Adamantios
2
Florack, Arnd
2
Givi, Julian
2
Grewal, Dhruv
2
Gupta, Suraksha
2
Javornik, Ana
2
Jones, Richard
2
Kalakbandi, Vinay Kumar
2
Kim, Jungkeun
2
Kipnis, Eva
2
Kornum, Niels
2
Laroche, Michel
2
Loureiro, Sandra Maria Correia
2
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Lü, Kevin
2
Mahr, Dominik
2
Meißner, Martin
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Michel, Géraldine
2
Monroe, Kent B.
2
Otterbring, Tobias
2
Padamwar, Pravesh Kumar
2
Philp, Matthew
2
Ruyter, Ko de
2
Scaraboto, Daiane
2
Septianto, Felix
2
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2
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Journal of Business Ethics
Journal of business research : JBR
Journal of retailing
Journal of retailing and consumer services
100
Journal of consumer research : JCR ; an interdisciplinary bimonthly
98
Psychology & marketing
91
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
89
Journal of economic behavior & organization : JEBO
65
International journal of hospitality management
58
Journal of behavioral and experimental economics
55
Journal of marketing research : JMR
54
Journal of economic psychology : research in economic psychology and behavioral economics
52
Journal of behavioral decision making
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
44
Management science : journal of the Institute for Operations Research and the Management Sciences
43
Food policy : economics planning and politics of food and agriculture
40
International journal of consumer studies
37
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
37
Journal of travel and tourism marketing
34
NBER working paper series
33
Tourism management : research, policies, practice
33
Marketing letters : a journal of research in marketing
32
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
31
European journal of marketing : EJM
30
Discussion paper series / IZA
29
The journal of product & brand management
29
CESifo working papers
27
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
27
Journal of business ethics : JOBE
27
Journal of marketing communications
27
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
27
Discussion paper
26
Information systems research : ISR
26
Journal of consumer behaviour : an international research review
24
The journal of brand management : an international journal
24
Journal of consumer research : JCR ; an interdisciplinary journal
23
Experimental economics : a journal of the Economic Science Association
22
Journal of international consumer marketing
22
Journal of marketing research
22
Asia Pacific journal of marketing and logistics
21
International journal of advertising : the review of marketing communications
21
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ECONIS (ZBW)
210
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51
To purchase or to remove? : online shopping cart warning pop-up messages can polarize liking and purchase intention
Zhao, Haichuan
;
Wang, Xuehua
;
Jiang, Lan
- In:
Journal of business research : JBR
132
(
2021
),
pp. 813-836
Persistent link: https://www.econbiz.de/10012581666
Saved in:
52
Buying gifts for multiple recipients : how culture affects whose desires are prioritized
Wu, Ruomeng
;
Steffel, Mary
;
Shavitt, Sharon
- In:
Journal of business research : JBR
132
(
2021
),
pp. 10-20
Persistent link: https://www.econbiz.de/10012581679
Saved in:
53
Nanoinfluencer marketing : how message features affect credibility and behavioral intentions
Balaji, M. S.
;
Jiang, Yangyang
;
Jha, Subhash
- In:
Journal of business research : JBR
136
(
2021
),
pp. 293-304
Persistent link: https://www.econbiz.de/10012663205
Saved in:
54
Multicultural advertising : the impact of consumers' self-concept clarity and materialism on self-brand connection and communal-brand connection
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of business research : JBR
137
(
2021
),
pp. 46-57
Persistent link: https://www.econbiz.de/10012665693
Saved in:
55
The effect of customer-perceived value when paying for a product with personal data : a real-life experimental study
Fehrenbach, David
;
Herrando, Carolina
- In:
Journal of business research : JBR
137
(
2021
),
pp. 222-232
Persistent link: https://www.econbiz.de/10012665707
Saved in:
56
The effect of religious commitment and global identity on purchase intention of luxury fashion products : a cross-cultural study
Ma, Jieqiong
;
Hong, JungHwa
;
Yoo, Boonghee
;
Yang, Jie
- In:
Journal of business research : JBR
137
(
2021
),
pp. 244-254
Persistent link: https://www.econbiz.de/10012665711
Saved in:
57
The path to game-day attendance runs through sports fan rituals
Fazal-e-Hasan, Syed
;
Neale, Larry
;
Sekhon, Harjit
; …
- In:
Journal of business research : JBR
137
(
2021
),
pp. 308-318
Persistent link: https://www.econbiz.de/10012665717
Saved in:
58
How escapism leads to behavioral intention in a virtual reality store with background music?
Loureiro, Sandra Maria Correia
;
Guerreiro, João Pedro …
- In:
Journal of business research : JBR
134
(
2021
),
pp. 288-300
Persistent link: https://www.econbiz.de/10012643762
Saved in:
59
The influence of scent on virtual reality experiences : the role of aroma-content congruence
Flavián Blanco, Carlos
;
Ibáñez-Sánchez, Sergio
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 289-301
Persistent link: https://www.econbiz.de/10012430512
Saved in:
60
The role of implicit lay belief, SEC attributes and temporal orientation in consumer decision making
Roy, Rajat
;
Naidoo, Vik
- In:
Journal of business research : JBR
122
(
2021
),
pp. 411-422
Persistent link: https://www.econbiz.de/10012420425
Saved in:
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