Christofi, Michael; Kvasova, Olga; Hadjielias, Elias - In: Journal of Services Marketing 37 (2023) 1, pp. 1-11
Purpose This paper aims to highlight the importance of interdisciplinary services marketing research and identify basic … prerequisites for inter-disciplinary work in the field of services marketing, and to offer directions to services marketing scholars … argue for the importance of interdisciplinary research in services marketing. The authors also develop a framework featuring …