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~isPartOf:"Journal of advertising"
~subject:"Social web"
~subject:"Werbung"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Working Paper"
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Search: subject:"branding"
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Social web
Werbung
Brand management
24
Markenführung
24
Advertising
17
Consumer behaviour
8
Konsumentenverhalten
8
Emotional branding
6
Emotionale Werbung
6
Brand
4
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Seo, Yuri
2
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1
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1
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Journal of advertising
Journal of business research : JBR
130
The journal of brand management : an international journal
66
The journal of product & brand management
66
Journal of retailing and consumer services
59
International journal of internet marketing and advertising : IJIMA
54
Journal of marketing communications
45
International journal of advertising : the review of marketing communications
44
Journal of promotion management : innovations in planning and applied research
35
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Journal of advertising research
27
International journal of advertising : the quarterly review of marketing communications
25
Business horizons
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
Journal of marketing management : MM
21
Journal of promotion management : JPM
21
Psychology & marketing
20
Marketing intelligence & planning
19
Asia Pacific journal of marketing and logistics
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
18
Journal of internet commerce
17
Journal of marketing
17
Tourism management : research, policies, practice
17
Journal of strategic marketing
15
Cogent business & management
13
Industrial marketing management : the international journal for industrial and high-tech firms
13
International journal of consumer studies
13
International journal of electronic marketing and retailing : IJEMR
13
Journal of fashion marketing and management
13
Journal of global marketing
13
Marketing theory
13
European Sport management quarterly : ESMQ
12
European journal of marketing
12
European journal of marketing : EJM
12
Journal of international consumer marketing
12
Technological forecasting & social change : an international journal
12
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
Journal of the Academy of Marketing Science
11
Journal of global fashion marketing : JGfM
10
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ECONIS (ZBW)
20
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1
The role of consumer speech acts in brand activism : a transformative advertising perspective
Fletcher-Brown, Judith
;
Middleton, Karen
; …
- In:
Journal of advertising
53
(
2024
)
4
,
pp. 491-510
Persistent link: https://www.econbiz.de/10015050195
Saved in:
2
Is it greenwashing? : environmental compensation claims in advertising, perceived greenwashing, political consumerism, and brand outcomes
Neureiter, Ariadne
;
Stubenvoll, Marlis
;
Matthes, Jörg
- In:
Journal of advertising
53
(
2024
)
4
,
pp. 511-529
Persistent link: https://www.econbiz.de/10015050202
Saved in:
3
Transcendent brand activism advertising : explicating the roles of color and message framing in advertising effectiveness
Zhou, Xuan
;
Lou, Chen
;
Huang, Xun Irene
- In:
Journal of advertising
53
(
2024
)
2
,
pp. 183-199
Persistent link: https://www.econbiz.de/10014575219
Saved in:
4
Integrating network clustering analysis and computational methods to understand communication with and about brands : opportunities and challenges
Himelboim, Itai
;
Maslowska, Ewa
;
Araujo, Theo
- In:
Journal of advertising
53
(
2024
)
2
,
pp. 296-306
Persistent link: https://www.econbiz.de/10014575276
Saved in:
5
Measuring the role of uniqueness and consistency to develop effective advertising
Mafael, Alexander
;
Raithel, Sascha
;
Taylor, Charles Raymond
- In:
Journal of advertising
50
(
2021
)
4
,
pp. 494-504
Persistent link: https://www.econbiz.de/10012650828
Saved in:
6
Branding
co-creation with consumer-generated advertising : effect on creators and observers
Shulga, Lenna V.
;
Busser, James A.
;
Bai, Billy
;
Kim, Hyelin
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10014233714
Saved in:
7
Dynamic luxury advertising : using lifestyle versus functional advertisements in different purchase stages
Ma, Jingjing
;
Mo, Zichuan
;
Zhao, Yuanjie
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 39-56
Persistent link: https://www.econbiz.de/10014233723
Saved in:
8
Nostalgia : a review, propositions, and future research agenda
Srivastava, Ekta
;
Sivakumaran, Bharadhwaj
; …
- In:
Journal of advertising
52
(
2023
)
4
,
pp. 613-632
Persistent link: https://www.econbiz.de/10014339496
Saved in:
9
The effects of competence and warmth appeals on luxury and sustainable brand advertising : the moderating role of construal level
Septianto, Felix
;
Seo, Yuri
;
Zhao, Fang
- In:
Journal of advertising
51
(
2022
)
3
,
pp. 369-384
Persistent link: https://www.econbiz.de/10013362319
Saved in:
10
Turn the other cheek or an eye for an eye : exploring brand-to-brand dialogue on social media
Thomas, Veronica L.
;
Fowler, Kendra
- In:
Journal of advertising
50
(
2021
)
4
,
pp. 441-460
Persistent link: https://www.econbiz.de/10012650825
Saved in:
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