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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of fashion marketing and management"
~subject:"Fashion"
~subject:"Implicit measurement"
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Fashion
Implicit measurement
Brand extension
9
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9
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4
Brand management
3
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Luxury goods
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Behrens, Stefan
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Hill, Jessica
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Klarmann, Christiane
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Lee, Hyun-hwa
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Journal of advertising : official publication of the American Academy of Advertising
Journal of advertising research
Journal of fashion marketing and management
Fashion branding and communication : core strategies of European luxury brands
1
Global marketing strategies for the promotion of luxury goods
1
Journal of business research : JBR
1
Journal of international consumer marketing
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
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The journal of brand management : an international journal
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ECONIS (ZBW)
4
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1
Sustainable brand extensions of fast fashion retailers
Hill, Jessica
;
Lee, Hyun-hwa
- In:
Journal of fashion marketing and management
19
(
2015
)
2
,
pp. 205-222
Persistent link: https://www.econbiz.de/10011326823
Saved in:
2
Consumer-brand relationships in step-down line extensions of luxury and designer brands
Hanslin, Kamilla
;
Rindell, Anne
- In:
Journal of fashion marketing and management
18
(
2014
)
2
,
pp. 145-168
Persistent link: https://www.econbiz.de/10010384290
Saved in:
3
Brand extensions : a successful strategy in luxury fashion branding? ; assessing consumers' implicit associations
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Behrens, Stefan
; …
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 390-402
Persistent link: https://www.econbiz.de/10010198008
Saved in:
4
Consumer attitudes towards brand extensions of designer-labels and mass-market labels in Hong Kong
Liu, Shuk-ching
;
Choi, Tsan-Ming
- In:
Journal of fashion marketing and management
13
(
2009
)
4
,
pp. 527-540
Persistent link: https://www.econbiz.de/10003904760
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