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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~person:"Esch, Franz-Rudolf"
~person:"Reijmersdal, Eva A. van"
~person:"Wilbur, Kenneth C."
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Advertising effects
6
Werbewirkung
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Children
4
Kinder
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3
Werbung
3
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2
Consumer behaviour
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Esch, Franz-Rudolf
Reijmersdal, Eva A. van
Wilbur, Kenneth C.
Chang, Chingching
9
Eisend, Martin
7
Burton, Scot
6
Dahlén, Micael
6
Pelsmacker, Patrick de
6
Hudders, Liselot
5
Kees, Jeremy
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Muehling, Darrel D.
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Rozendaal, Esther
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Cauberghe, Verolien
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Evans, Nathaniel J.
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Puntoni, Stefano
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Rosengren, Sara
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Sheehan, Kim Bartel
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Berry, Christopher
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Cauberghe, Veroline
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Choi, Yung Kyun
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Faber, Ronald J.
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Jin, Hyun Seung
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Kareklas, Ioannis
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Li, Hairong
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McQuarrie, Edward F.
3
Phillips, Barbara J.
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Russell, Cristel Antonia
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Singh, Surendra N.
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Stafford, Marla Royne
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Willemsen, Lotte M.
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Wright, Scott A.
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Yoon, Hye Jin
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An, Soontae
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Belk, Russell W.
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Bergkvist, Lars
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Journal of advertising : official publication of the American Academy of Advertising
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
International journal of advertising : the quarterly review of marketing communications
7
Marketing : ZFP ; journal of research and management
7
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
International advertising and communication : current insights and empirical findings
3
Journal of marketing
3
Cutting edge international research
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Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
2
Gabler Research / Forschungsgruppe Konsum und Verhalten
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International journal of advertising : the review of marketing communications
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Journal of advertising research
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Journal of marketing communications
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Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
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Psychology & marketing
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Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
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European journal of marketing : EJM
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Gabler Research / Marken- und Produktmanagement
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Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
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Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
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Integrierte Kommunikation in Theorie und Praxis : betriebswirtschaftliche und kommunikationswissenschaftliche Perspektiven ; mit Meinungen und Beispielen aus der Praxis
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of promotion management : JPM
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing Science
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Marketing science
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New developments and approaches in consumer behavior research
1
Quantitative marketing and economics : QME
1
Springer eBook Collection / Business and Economics
1
SpringerLink / Bücher
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
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Working paper / Institute for Empirical Research in Economics, University of Zürich
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
6
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1
Effects of diclosing influencer marketing in videos : an eye tracking study among children in early adolescence
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 94-106
Persistent link: https://www.econbiz.de/10012288926
Saved in:
2
The development and testing of a child-inspired advertising disclosure to alert children to digital and embedded advertising
De Jans, Steffi
;
Vanwesenbeeck, Ini
;
Cauberghe, Veroline
; …
- In:
Journal of advertising : official publication of the …
47
(
2018
)
3
,
pp. 255-269
Persistent link: https://www.econbiz.de/10011930120
Saved in:
3
Using eye tracking to understand the effects of brand placement disclosure types in television programs
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 196-207
Persistent link: https://www.econbiz.de/10011313252
Saved in:
4
Children's responses to advertising in social games
Rozendaal, Esther
;
Slot, Noortje
;
Reijmersdal, Eva A. van
; …
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 142-154
Persistent link: https://www.econbiz.de/10009778537
Saved in:
5
Effects of prominence, involvement, and persuasion knowledge on children's cognitive and affective responses to advergames
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Buijzen, Moniek
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10009490137
Saved in:
6
How the digital video recorder (DVR) changes traditional television advertising
Wilbur, Kenneth C.
- In:
Journal of advertising : official publication of the …
37
(
2008
)
1
,
pp. 143-149
Persistent link: https://www.econbiz.de/10003708192
Saved in:
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