//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Journal of promotion management : JPM"
~source:"econis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Impact of advertising"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
352
Werbewirkung
352
Advertising
157
Werbung
157
Consumer behaviour
105
Konsumentenverhalten
105
USA
62
United States
62
Internet marketing
37
Online-Marketing
37
Brand image
35
Markenimage
35
Psychology of advertising
35
Werbepsychologie
35
Brand management
33
Markenführung
33
Product Placement
31
Product placement
31
Fernsehwerbung
28
Television advertising
28
Computerspiel
25
Video game
25
Target group
23
Zielgruppe
23
Brand
21
Markenartikel
21
Emotion
18
Experiment
18
Green marketing
18
Öko-Marketing
18
Celebrity endorsement
17
Celebrity-Werbung
17
Marketing management
16
Marketingmanagement
16
Children
14
Kinder
14
Perception
14
Wahrnehmung
14
Advertising planning
13
Environmental consciousness
13
more ...
less ...
Online availability
All
Undetermined
101
Type of publication
All
Article
345
Book / Working Paper
7
Type of publication (narrower categories)
All
Article in journal
352
Aufsatz in Zeitschrift
352
Collection of articles of several authors
7
Sammelwerk
7
Language
All
English
352
Author
All
Chang, Chingching
9
Eisend, Martin
7
Muehling, Darrel D.
7
Burton, Scot
6
Dahlén, Micael
6
Kees, Jeremy
5
Pelsmacker, Patrick de
5
Sheehan, Kim Bartel
5
Chen, Huan
4
Puntoni, Stefano
4
Reijmersdal, Eva A. van
4
Rosengren, Sara
4
Yoon, Hye Jin
4
Berry, Christopher
3
Cauberghe, Verolien
3
Choi, Yung Kyun
3
Dardis, Frank E.
3
Evans, Nathaniel J.
3
Faber, Ronald J.
3
Hudders, Liselot
3
Jin, Hyun Seung
3
Kareklas, Ioannis
3
Kim, Jooyoung
3
Lee, Sang Yeal
3
Li, Hairong
3
McQuarrie, Edward F.
3
Phillips, Barbara J.
3
Ratneshwar, Srinivasan
3
Rozendaal, Esther
3
Russell, Cristel Antonia
3
Singh, Surendra N.
3
Stafford, Marla Royne
3
Wright, Scott A.
3
An, Soontae
2
Ashley, Christy
2
Avery, Elizabeth Johnson
2
Baack, Daniel W.
2
Bakir, Aysen
2
Belk, Russell W.
2
Bergkvist, Lars
2
more ...
less ...
Published in...
All
Journal of advertising : official publication of the American Academy of Advertising
Journal of promotion management : JPM
Journal of advertising research
269
International journal of advertising : the quarterly review of marketing communications
214
Journal of business research : JBR
207
International journal of advertising : the review of marketing communications
200
Journal of marketing communications
191
Psychology & marketing
122
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
91
Journal of retailing and consumer services
85
Journal of promotion management : innovations in planning and applied research
83
European journal of marketing : EJM
69
International journal of internet marketing and advertising : IJIMA
65
Journal of marketing research : JMR
63
Marketing letters : a journal of research in marketing
60
Journal of current issues and research in advertising : JCIRA
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
51
Health marketing quarterly
50
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Marketing : ZFP ; journal of research and management
49
SpringerLink / Bücher
49
The journal of product & brand management
38
Young consumers : insight and ideas for responsible marketers
38
Journal of current issues and research in advertising
37
International journal of hospitality management
35
Journal of marketing
35
Asia Pacific journal of marketing and logistics
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
34
Journal of global marketing
33
Management science : journal of the Institute for Operations Research and the Management Sciences
32
The journal of consumer marketing
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of international consumer marketing
31
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
30
The journal of brand management : an international journal
30
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
29
International journal of sports marketing & sponsorship
29
Journal of the Academy of Marketing Science
29
Marketing intelligence & planning
28
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
352
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Parenting "YouTube natives" : the impact of pre-roll advertising and text disclosures on parental responses to sponsored child influencer videos
Evans, Nathaniel J.
;
Hoy, Mariea Grubbs
;
Childers, …
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 326-346
Persistent link: https://www.econbiz.de/10012004047
Saved in:
2
To meet or meat? : homophones in advertising encourage judgments and behaviors in children
Ilicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 378-394
Persistent link: https://www.econbiz.de/10012004056
Saved in:
3
When a correction contradicts : countermessages may increase adolescents' ambivalence in response to drinking-related narratives
Russell, Cristel Antonia
;
Hamby, Anne M.
;
Russell, Dale W.
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 395-411
Persistent link: https://www.econbiz.de/10012004059
Saved in:
4
From elicitation to persuasion : assessing the structure and effectiveness of differential emotions in anti-drunk-driving campaigns
Becheur, Imene
;
Das, Amit
- In:
Journal of promotion management : JPM
24
(
2018
)
1
,
pp. 83-102
Persistent link: https://www.econbiz.de/10011875331
Saved in:
5
Why consumers like facebook brands : the role of aspirational brand personality in consumer behavior
Dodoo, Naa Amponsah
- In:
Journal of promotion management : JPM
24
(
2018
)
1
,
pp. 103-127
Persistent link: https://www.econbiz.de/10011875352
Saved in:
6
Does celebrity image congruence influences brand attitude and purchase intention?
Paul, Justin
;
Bhakar, Shailja
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 153-177
Persistent link: https://www.econbiz.de/10011875367
Saved in:
7
Susceptibility to advertising and perceived friend norms : a meta-analysis of materialism in youths "meta-analysis of materialism in youths"
Santini, Fernando de Oliveira
;
Ladeira, Wagner Junior
; …
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 178-197
Persistent link: https://www.econbiz.de/10011875371
Saved in:
8
Tell what you want but do not irritate me : a senior perspective about advertising
Loureiro, Sandra Maria Correia
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 198-214
Persistent link: https://www.econbiz.de/10011875375
Saved in:
9
Are they celebrity followers? : examining the third-person perception of celebrity-endorsed advertising
Pan, Po-Lin
;
Meng, Juan
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 233-250
Persistent link: https://www.econbiz.de/10011875383
Saved in:
10
Persuasive charity appeals for less and more controllable health causes : the roles of implicit mindsets and benefit frames
Hsieh, Meng-Hua
;
Yucel-Aybat, Ozge
- In:
Journal of advertising : official publication of the …
47
(
2018
)
2
,
pp. 112-126
Persistent link: https://www.econbiz.de/10011876095
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->