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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Marketing : ZFP ; journal of research and management"
~isPartOf:"The journal of brand management : an international journal"
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Search: subject_exact:"Wahrnehmungspsychologie"
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Perception
45
Wahrnehmung
45
Consumer behaviour
28
Konsumentenverhalten
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Advertising effects
14
Werbewirkung
14
Advertising
11
Werbung
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Journal of advertising : official publication of the American Academy of Advertising
Marketing : ZFP ; journal of research and management
The journal of brand management : an international journal
Journal of business research : JBR
92
Journal of retailing and consumer services
61
International journal of hospitality management
45
International journal of selection and assessment
38
Tourism management : research, policies, practice
34
Journal of business ethics : JOBE
32
International journal of consumer studies
30
The international journal of human resource management
29
Journal of marketing research : JMR
28
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
27
Psychology & marketing
27
Journal of travel and tourism marketing
26
Journal of consumer research : JCR ; an interdisciplinary bimonthly
25
Product experience
25
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
20
Tourism management perspectives : TMP
20
Academy of Management journal : AMJ
19
Marketing letters : a journal of research in marketing
19
Journal of retailing
18
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
18
Journal of business and psychology
17
Journal of behavioral decision making
16
Journal of marketing communications
16
Asia Pacific journal of marketing and logistics
15
International journal of advertising : the review of marketing communications
14
Journal of consumer behaviour : an international research review
13
Journal of economic behavior & organization : JEBO
13
Journal of economic psychology : research in economic psychology and behavioral economics
13
Management science : journal of the Institute for Operations Research and the Management Sciences
13
The journal of product & brand management
13
The international review of retail, distribution and consumer research
12
The journal of consumer marketing
12
Journal of consumer behaviour
11
Journal of fashion marketing and management
11
Journal of international consumer marketing
11
Journal of marketing management : MM
11
Marketing intelligence & planning
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ECONIS (ZBW)
45
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1
Effects of acoustic stimuli complementing out-of-home advertising
Wagner, Udo
;
Ruhm, Roland
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
1
,
pp. 23-36
Persistent link: https://www.econbiz.de/10013443631
Saved in:
2
Financial risk proneness explains the "sex sells" hypothesis in relation to luxury brands
Gierl, Heribert
;
Bartikowski, Boris
;
Fastoso, Fernando
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
3
,
pp. 60-76
Persistent link: https://www.econbiz.de/10013392050
Saved in:
3
Biomorphic visual identity of a brand and its effects : a holistic perspective
Vinitha, V.U.
;
Kumar, Deepak S.
;
Purani, Keyoor
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 272-290
Persistent link: https://www.econbiz.de/10012550275
Saved in:
4
Effectiveness of animal images in advertising
Keller, Barbara
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
1
,
pp. 3-32
Persistent link: https://www.econbiz.de/10012287520
Saved in:
5
Corssmodal correspondences between color, smell, and texture : investigating the sensory attributes of a body lotion
Wagner, Udo
;
Steiner, Elisabeth
;
Hartmann, Carmen
; …
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
2
,
pp. 19-34
Persistent link: https://www.econbiz.de/10012287531
Saved in:
6
Creating a sincere look : face ratios of brand mascots affect social categorisation and trust
Messer, Uwe
;
Wölfl, Steffen
;
Feste, Jasmin
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 37-47
Persistent link: https://www.econbiz.de/10012003366
Saved in:
7
The sniffing effect : olfactory sensitivity and olfactory imagery in advertising
Lin, Meng-Hsien
;
Cross, Samantha N. N.
;
Laczniak, Russell N.
- In:
Journal of advertising : official publication of the …
47
(
2018
)
2
,
pp. 97-111
Persistent link: https://www.econbiz.de/10011876089
Saved in:
8
Public perceptions of billboards : a meta-analysis
Franke, George R.
;
Taylor, Charles Raymond
- In:
Journal of advertising : official publication of the …
46
(
2017
)
3
,
pp. 395-410
Persistent link: https://www.econbiz.de/10011744307
Saved in:
9
The effects of message framing and ad credibility on health risk perception
Heideker, Silvia
;
Steul-Fischer, Martina
- In:
Marketing : ZFP ; journal of research and management
39
(
2017
)
2
,
pp. 49-64
Persistent link: https://www.econbiz.de/10011780884
Saved in:
10
The impact of atypical product design on consumer product and brand perception
Schnurr, Benedikt
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 609-621
Persistent link: https://www.econbiz.de/10011771422
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