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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~person:"Athey, Susan"
~person:"Depken, Craig A."
~person:"McQuarrie, Edward F."
~person:"Olsen, G. Douglas"
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Advertising effects
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USA
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1969-2002
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Athey, Susan
Depken, Craig A.
McQuarrie, Edward F.
Olsen, G. Douglas
Phillips, Barbara J.
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Journal of advertising : official publication of the American Academy of Advertising
Journal of business research : JBR
2
Advances in applied microeconomics : a research annual
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Information economics and policy : IEP
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Management science : journal of the Institute for Operations Research and the Management Sciences
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NBER working paper series
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The journal of business : B
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Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
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ECONIS (ZBW)
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Personification in advertising : using a visual metaphor to trigger anthropomorphism
Delbaere, Marjorie
;
McQuarrie, Edward F.
;
Phillips, …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 121-130
Persistent link: https://www.econbiz.de/10009009156
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2
Affective responses to images in print advertising : affect integration in a simultaneous presentation context
Chowdhury, Rafi M. M. I.
;
Olsen, G. Douglas
;
Pracejus, …
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 7-18
Persistent link: https://www.econbiz.de/10003766359
Saved in:
3
It's not your father's magazine ad : magnitude and direction of recent changes in advertising style
McQuarrie, Edward F.
;
Phillips, Barbara J.
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 95-106
Persistent link: https://www.econbiz.de/10003766367
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