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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~person:"Esch, Franz-Rudolf"
~person:"Reijmersdal, Eva A. van"
~person:"Russell, Cristel Antonia"
~person:"Wilbur, Kenneth C."
~subject:"Zielgruppe"
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Zielgruppe
Advertising effects
7
Werbewirkung
7
Advertising
3
Jugendliche
3
Target group
3
Werbung
3
Youth
3
Alcoholic beverage
2
Alkoholisches Getränk
2
Children
2
Consumer behaviour
2
Fernsehprogramm
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Fernsehwerbung
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Kinder
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Konsumentenverhalten
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Product Placement
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Product placement
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Television advertising
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Television programme
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USA
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United States
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Bibliometrics
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Bibliometrie
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Brand
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Consumer preferences
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Online-Marketing
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Video game
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Visual perception
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Visuelle Wahrnehmung
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Esch, Franz-Rudolf
Reijmersdal, Eva A. van
Russell, Cristel Antonia
Wilbur, Kenneth C.
An, Soontae
2
Bakir, Aysen
2
Kulczynski, Alicia
2
Puntoni, Stefano
2
Russell, Dale W.
2
Baxter, Stacey
1
Baxter, Stacey M.
1
Cauberghe, Verolien
1
Chen, Huan
1
Childers, Courntey Carpenter
1
Evans, Nathaniel J.
1
Grube, Joel W.
1
Haley, Eric
1
Hamby, Anne M.
1
Hooge, Ilona E. de
1
Hoy, Mariea Grubbs
1
Ilicic, Jasmina
1
Jin, Hyun Seung
1
Kim, Dongwook
1
Ko, Dongwoo
1
Kwon, JaeHwan
1
Merchant, Altaf
1
Mishra, Sanjay
1
Noguti, Valeria
1
Palan, Kay M.
1
Panic, Katarina
1
Park, Eun Hae
1
Pelsmacker, Patrick de
1
Rose, Gregory
1
Seo, Yuri
1
Singh, Surendra N.
1
Stern, Susannah
1
Tsai, Wan-hsiu Sunny
1
Vanhamme, Joelle
1
Verbeke, Willem J. M. I.
1
Visscher, Ruben
1
Wang, Ze
1
Wyllie, Jessica
1
Zhang, Jing
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Journal of advertising : official publication of the American Academy of Advertising
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
European journal of marketing : EJM
1
International advertising and communication : current insights and empirical findings
1
International journal of advertising : the quarterly review of marketing communications
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
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When a correction contradicts : countermessages may increase adolescents' ambivalence in response to drinking-related narratives
Russell, Cristel Antonia
;
Hamby, Anne M.
;
Russell, Dale W.
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 395-411
Persistent link: https://www.econbiz.de/10012004059
Saved in:
2
Normative influences on product placement effects : alcohol brands in television series and the influence of presumed influence
Noguti, Valeria
;
Russell, Cristel Antonia
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 46-62
Persistent link: https://www.econbiz.de/10010344090
Saved in:
3
Nature and impact of alcohol messages in a youth-oriented television series
Russell, Cristel Antonia
;
Russell, Dale W.
;
Grube, Joel W.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
3
,
pp. 97-111
Persistent link: https://www.econbiz.de/10003892023
Saved in:
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