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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~subject:"Advertising planning"
~subject:"Black people"
~subject:"Content analysis"
~subject:"Werbepsychologie"
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Advertising planning
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Print advertising
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Journal of advertising : official publication of the American Academy of Advertising
International journal of advertising : the quarterly review of marketing communications
3
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
3
Journal of business research : JBR
2
Journal of current issues and research in advertising : JCIRA
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Advertising and violence : concepts and perspectives
1
Arbeitspapier / Forschungsgruppe Konsum und Verhalten
1
CIE discussion papers
1
Corporate communications : an international journal
1
Die Stern-Bibliothek
1
Enhancing knowledge development in marketing ; Vol. 21
1
Europäische Hochschulschriften / 5
1
Forum Kommunikation und Medien
1
Gabler Edition Wissenschaft : Forschungsgruppe Konsum und Verhalten
1
Health marketing quarterly
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Info: die Zeitschriften des Axel-Springer-Verlages
1
Innovative Wirtschaftskommunikation : interdisziplinäre Problemlösungen für die Wirtschaft
1
Instant success series
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of business & economics research
1
Journal of consumer behaviour : an international research review
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Journal of consumer marketing
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Journal of international consumer marketing
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Journal of marketing theory and practice
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Long range planning : LRP ; international journal of strategic management
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Rapport / Institut for Teoretisk Statistik, Handelshøjskolen i København
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Reihe: Marketing, Handel und Management
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Revue Gestion 2000 : management & prospective
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Sport, Medien und Kommunikation : Beiträge des 6. Deutschen Sportökonomie-Kongresses
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The journal of industrial economics
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ECONIS (ZBW)
7
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1
Is your product really green? : a content analysis to reassess green advertising
Segev, Sigal
;
Fernandes, Juliana
;
Hong, Cheng
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 85-93
Persistent link: https://www.econbiz.de/10011453877
Saved in:
2
Depictions of self-inflicted versus blameless victims for nonprofits employing print advertisements
Shanahan, Kevin J.
;
Hopkins, Christopher D.
;
Carlson, Les
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
3
,
pp. 55-74
Persistent link: https://www.econbiz.de/10009738527
Saved in:
3
Is the changing status of African Americans in the B2B buying center reflected in trade journal advertising? : a six decade content analysis
Stevenson, Thomas H.
;
Swayne, Linda E.
- In:
Journal of advertising : official publication of the …
40
(
2011
)
4
,
pp. 101-122
Persistent link: https://www.econbiz.de/10009491962
Saved in:
4
Personification in advertising : using a visual metaphor to trigger anthropomorphism
Delbaere, Marjorie
;
McQuarrie, Edward F.
;
Phillips, …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 121-130
Persistent link: https://www.econbiz.de/10009009156
Saved in:
5
Effects of susceptibility to normative influence and type of testimonial on attitudes toward print advertising
Martin, Brett A. S.
;
Wentzel, Daniel
;
Tomczak, Torsten
- In:
Journal of advertising : official publication of the …
37
(
2008
)
1
,
pp. 29-43
Persistent link: https://www.econbiz.de/10003708161
Saved in:
6
Affective responses to images in print advertising : affect integration in a simultaneous presentation context
Chowdhury, Rafi M. M. I.
;
Olsen, G. Douglas
;
Pracejus, …
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 7-18
Persistent link: https://www.econbiz.de/10003766359
Saved in:
7
Could placing ads wrong be right? : advertising effects of thematic incongruence
Dahlén, Micael
;
Rosengren, Sara
;
Törn, Fredrik
; …
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 57-67
Persistent link: https://www.econbiz.de/10003766364
Saved in:
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